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Social Media Manager - Danish Speaker

LeoVegas Group
Full-time
On-site
Copenhagen, Hovedstaden, Denmark
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager - Danish Speaker

πŸ”Ή Company: LeoVegas Group

πŸ”Ή Location: Copenhagen, Hovedstaden, Denmark

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Managing social media profiles for LeoVegas Group's Danish brands
  • Developing and executing a winning social media strategy
  • Creating engaging, localised content for the Danish market
  • Building and nurturing a thriving online community of players
  • Analysing performance metrics to optimise strategies

ASSUMPTION: This role requires a strong understanding of the Danish market, cultural nuances, and a passion for sports and online gaming.

πŸ“‹ Key Responsibilities

βœ… Manage LeoVegas Group's social media profiles (Facebook, Instagram, etc.) with a laser focus, developing and executing a winning strategy that aligns with overall marketing goals.

βœ… Create captivating, original, and localised content that brings LeoVegas Group's brands to life and speaks directly to the Danish gaming audience.

βœ… Build and nurture a thriving online community of players. Engage with followers, respond to comments, foster conversations, and create a welcoming space for LeoVegas Group's audience.

βœ… Analyse social media data and metrics to track campaign performance, measure ROI, and continuously optimise strategies for maximum impact in the Danish market.

βœ… Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure LeoVegas Group's content is always relevant, fresh, and engaging.

βœ… Ensure all social media activities adhere to regulations and industry best practices.

βœ… Collaborate with the international social media team to share best practices, exchange insights, and contribute to LeoVegas Group’s overall social media success.

ASSUMPTION: This role requires excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of proven experience managing social media for a global brand, agency, or as a sports journalist

Required Skills:

  • Native-level fluency in Danish, with excellent written and spoken English
  • Deep understanding of the Danish market, including cultural nuances, sports, trends, and online behaviour
  • Proven ability to create engaging content that captures attention and drives engagement on social media
  • Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express)
  • Passion for sports (betting) and a genuine interest in the online gaming industry

Preferred Skills:

  • Experience working with influencers and brand ambassadors
  • Knowledge of Danish gambling regulations
  • Background in Sports Journalism (internships or freelance work accepted)

ASSUMPTION: This role requires a strong understanding of the Danish market and a passion for sports and online gaming.

πŸ’° Compensation & Benefits

Salary Range: DKK 45,000 - 60,000 per year (based on experience and qualifications)

Benefits:

  • Hybrid work policy
  • Well-being allowance to support an active lifestyle
  • Private health insurance
  • Employee assistance program
  • 28 days vacation leave
  • Mobile phone and company equipment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in Denmark. Actual compensation may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: LeoVegas Group operates in the competitive and rapidly evolving igaming industry, offering online casino, live casino, and sports betting via multiple brands in various jurisdictions.

Company Size: LeoVegas Group is a mid-sized company with over 1,500 employees across Europe, including its headquarters in Stockholm and operations hub in Malta.

Founded: LeoVegas Group was founded in 2010 and has since grown rapidly, becoming a subsidiary of the global entertainment company MGM Resorts International in 2022.

Company Description:

  • LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience.
  • The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
  • As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.

Company Specialties:

  • Mobile Casino
  • Sportsbook
  • Live Casino
  • Online Casino
  • iGaming
  • Sports Betting
  • Responsible Gaming
  • e-Sports
  • Bingo

Company Website: www.leovegasgroup.com

ASSUMPTION: LeoVegas Group's success is driven by its innovative approach to igaming, strong focus on customer experience, and commitment to responsible gaming.

πŸ“Š Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Social Media at LeoVegas Group's headquarters in Stockholm.

Work Arrangement: Hybrid - This role offers a flexible work arrangement, combining remote work with on-site presence at LeoVegas Group's Copenhagen office.

Growth Opportunities:

  • Proven track record of internal promotions and career growth within LeoVegas Group
  • Potential to take on additional responsibilities and grow into a leadership role
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: LeoVegas Group's fast-paced and agile environment offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: LeoVegas Group's Copenhagen office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Luntmakargatan 18, Stockholm, Sweden (headquarters); KopparlundsvΓ€gen 14, VΓ€sterΓ₯s, Sweden (operations hub); Storgatan 29, VΓ€xjΓΆ, Sweden; Bisazza Street, The Plaza Business Centre, Sliema, Malta; Corso Italia, 8, Milan, Italy; Newcastle upon Tyne, NE13 9BA, UK; Gibraltar, GI; Warsaw, PL; Malaga, ES; Denver, Colorado, US; Hoboken, New Jersey, US; MedellΓ­n, Antioquia, CO; Doetinchem, NL

Geographic Context:

  • Copenhagen is the capital and most populous city of Denmark, with a vibrant cultural scene and a strong focus on work-life balance.
  • The city is known for its high standard of living, with a strong emphasis on sustainability and green initiatives.
  • Copenhagen is home to a diverse and multicultural community, with a thriving tech and startup scene.

Work Schedule: The work schedule for this hybrid role is flexible, with core hours between 9:00 AM and 5:00 PM (CET).

ASSUMPTION: LeoVegas Group's hybrid work policy offers employees the flexibility to balance work and personal responsibilities effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Head of Social Media or another senior leader
  • Background check and reference check (if applicable)

Key Assessment Areas:

  • Language proficiency in Danish and English
  • Social media management skills and experience
  • Content creation and storytelling abilities
  • Understanding of the Danish market and cultural nuances
  • Problem-solving and analytical skills
  • Communication and interpersonal skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Showcase your understanding of the Danish market and your passion for sports and online gaming
  • Provide examples of your previous social media campaigns and their outcomes
  • Prepare questions to ask the interviewers about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Danish, Social Media Manager, Content Creation, Community Engagement, Data Analysis, Danish Market, Sports Betting, Online Gaming, Social Media Tools, Creative Editing Software

ASSUMPTION: LeoVegas Group uses an Applicant Tracking System (ATS) to streamline the recruitment process. Including relevant keywords in your application materials can help ensure your resume is properly scanned and considered.

πŸ› οΈ Tools & Technologies

  • Social media management tools (e.g., Sprinklr, Sprout Social)
  • Creative editing software (e.g. Adobe Express)
  • Project management tools (e.g., Asana, Trello)
  • Analytics tools (e.g., Google Analytics, Facebook Insights)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: LeoVegas Group provides the necessary tools and technologies for employees to perform their jobs effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Responsibility
  • Integrity

Work Style:

  • Agile and fast-paced
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Creative and innovative
  • Customer-focused

Self-Assessment Questions:

  • How do you stay up-to-date with the latest social media trends and platform updates?
  • Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
  • How do you ensure your content resonates with the Danish audience and aligns with LeoVegas Group's brand voice?
  • How do you handle negative feedback or criticism on social media platforms?

ASSUMPTION: LeoVegas Group's culture is dynamic, innovative, and customer-focused, with a strong emphasis on collaboration and agility.

⚠️ Potential Challenges

  • Managing multiple social media platforms and creating engaging content for each
  • Keeping up with the fast-paced and ever-changing social media landscape
  • Balancing the need for creativity and innovation with regulatory compliance
  • Working effectively in a hybrid or remote work environment
  • Managing stakeholder expectations and ensuring alignment with overall marketing goals

ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the Danish market, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Social Media Manager (Global Brand) vs. Social Media Manager (Danish Market): This role focuses specifically on the Danish market, requiring a deep understanding of local cultural nuances and trends.
  • Social Media Manager vs. Content Creator: While both roles require strong content creation skills, the Social Media Manager role involves additional responsibilities such as platform management, community engagement, and data analysis.
  • Social Media Manager (Gambling Industry) vs. Social Media Manager (Other Industries): This role requires a strong understanding of the gambling industry, its regulations, and responsible gaming practices.

ASSUMPTION: The specific industry and market focus of this role set it apart from similar social media manager positions in other industries or global brands.

πŸ“ Sample Projects

  • Developing and executing a social media strategy for a major sports event, such as the Danish Football Championship or the Danish Open (golf)
  • Creating engaging content for LeoVegas Group's Danish brands, tailored to local sports events, holidays, or cultural moments
  • Managing a successful influencer marketing campaign, collaborating with Danish sports personalities or industry experts

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives the Social Media Manager may undertake to drive engagement and growth for LeoVegas Group's Danish brands.

❓ Key Questions to Ask During Interview

  • How does LeoVegas Group approach responsible gaming and player protection in its social media strategies?
  • Can you describe the team structure and dynamics within the social media department, and how this role fits into the broader organization?
  • What are the most significant challenges facing the Danish gambling market, and how does LeoVegas Group plan to address them?
  • How does LeoVegas Group support the professional development and growth of its employees, particularly in mid-level roles like this one?
  • What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding LeoVegas Group's unique culture and priorities.

πŸ“ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Danish market and passion for sports and online gaming
  • Prepare examples of your previous social media campaigns and their outcomes, showcasing your ability to create engaging content and drive engagement
  • Research LeoVegas Group's company culture and values, and be prepared to discuss how your personal values align with theirs
  • Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.