📌 Core Information
🔹 Job Title: Social Media Manager - Danish Speaker
🔹 Company: LeoVegas Group
🔹 Location: Copenhagen, Hovedstaden, Denmark
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing social media profiles for LeoVegas Group's Danish brands
- Developing and executing a winning social media strategy
- Creating engaging, localised content for the Danish market
- Building and nurturing a thriving online community of players
- Analysing performance metrics to optimise strategies
ASSUMPTION: This role requires a strong understanding of the Danish market, cultural nuances, and a passion for sports and online gaming.
📋 Key Responsibilities
✅ Manage LeoVegas Group's social media profiles (Facebook, Instagram, etc.) with a laser focus, developing and executing a winning strategy that aligns with overall marketing goals.
✅ Create captivating, original, and localised content that brings LeoVegas Group's brands to life and speaks directly to the Danish gaming audience.
✅ Build and nurture a thriving online community of players. Engage with followers, respond to comments, foster conversations, and create a welcoming space for LeoVegas Group's audience.
✅ Analyse social media data and metrics to track campaign performance, measure ROI, and continuously optimise strategies for maximum impact in the Danish market.
✅ Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure LeoVegas Group's content is always relevant, fresh, and engaging.
✅ Ensure all social media activities adhere to regulations and industry best practices.
✅ Collaborate with the international social media team to share best practices, exchange insights, and contribute to LeoVegas Group’s overall social media success.
ASSUMPTION: This role requires excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of proven experience managing social media for a global brand, agency, or as a sports journalist
Required Skills:
- Native-level fluency in Danish, with excellent written and spoken English
- Deep understanding of the Danish market, including cultural nuances, sports, trends, and online behaviour
- Proven ability to create engaging content that captures attention and drives engagement on social media
- Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express)
- Passion for sports (betting) and a genuine interest in the online gaming industry
Preferred Skills:
- Experience working with influencers and brand ambassadors
- Knowledge of Danish gambling regulations
- Background in Sports Journalism (internships or freelance work accepted)
ASSUMPTION: This role requires a strong understanding of the Danish market and a passion for sports and online gaming.
💰 Compensation & Benefits
Salary Range: DKK 45,000 - 60,000 per year (based on experience and qualifications)
Benefits:
- Hybrid work policy
- Well-being allowance to support an active lifestyle
- Private health insurance
- Employee assistance program
- 28 days vacation leave
- Mobile phone and company equipment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in Denmark. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: LeoVegas Group operates in the competitive and rapidly evolving igaming industry, offering online casino, live casino, and sports betting via multiple brands in various jurisdictions.
Company Size: LeoVegas Group is a mid-sized company with over 1,500 employees across Europe, including its headquarters in Stockholm and operations hub in Malta.
Founded: LeoVegas Group was founded in 2010 and has since grown rapidly, becoming a subsidiary of the global entertainment company MGM Resorts International in 2022.
Company Description:
- LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience.
- The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
- As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.
Company Specialties:
- Mobile Casino
- Sportsbook
- Live Casino
- Online Casino
- iGaming
- Sports Betting
- Responsible Gaming
- e-Sports
- Bingo
Company Website: www.leovegasgroup.com
ASSUMPTION: LeoVegas Group's success is driven by its innovative approach to igaming, strong focus on customer experience, and commitment to responsible gaming.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Social Media at LeoVegas Group's headquarters in Stockholm.
Work Arrangement: Hybrid - This role offers a flexible work arrangement, combining remote work with on-site presence at LeoVegas Group's Copenhagen office.
Growth Opportunities:
- Proven track record of internal promotions and career growth within LeoVegas Group
- Potential to take on additional responsibilities and grow into a leadership role
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: LeoVegas Group's fast-paced and agile environment offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: LeoVegas Group's Copenhagen office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Luntmakargatan 18, Stockholm, Sweden (headquarters); Kopparlundsvägen 14, Västerås, Sweden (operations hub); Storgatan 29, Växjö, Sweden; Bisazza Street, The Plaza Business Centre, Sliema, Malta; Corso Italia, 8, Milan, Italy; Newcastle upon Tyne, NE13 9BA, UK; Gibraltar, GI; Warsaw, PL; Malaga, ES; Denver, Colorado, US; Hoboken, New Jersey, US; Medellín, Antioquia, CO; Doetinchem, NL
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a vibrant cultural scene and a strong focus on work-life balance.
- The city is known for its high standard of living, with a strong emphasis on sustainability and green initiatives.
- Copenhagen is home to a diverse and multicultural community, with a thriving tech and startup scene.
Work Schedule: The work schedule for this hybrid role is flexible, with core hours between 9:00 AM and 5:00 PM (CET).
ASSUMPTION: LeoVegas Group's hybrid work policy offers employees the flexibility to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Social Media or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Language proficiency in Danish and English
- Social media management skills and experience
- Content creation and storytelling abilities
- Understanding of the Danish market and cultural nuances
- Problem-solving and analytical skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the Danish market and your passion for sports and online gaming
- Provide examples of your previous social media campaigns and their outcomes
- Prepare questions to ask the interviewers about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Danish, Social Media Manager, Content Creation, Community Engagement, Data Analysis, Danish Market, Sports Betting, Online Gaming, Social Media Tools, Creative Editing Software
ASSUMPTION: LeoVegas Group uses an Applicant Tracking System (ATS) to streamline the recruitment process. Including relevant keywords in your application materials can help ensure your resume is properly scanned and considered.
🛠️ Tools & Technologies
- Social media management tools (e.g., Sprinklr, Sprout Social)
- Creative editing software (e.g. Adobe Express)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Facebook Insights)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: LeoVegas Group provides the necessary tools and technologies for employees to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Responsibility
- Integrity
Work Style:
- Agile and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Customer-focused
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platform updates?
- Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
- How do you ensure your content resonates with the Danish audience and aligns with LeoVegas Group's brand voice?
- How do you handle negative feedback or criticism on social media platforms?
ASSUMPTION: LeoVegas Group's culture is dynamic, innovative, and customer-focused, with a strong emphasis on collaboration and agility.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for creativity and innovation with regulatory compliance
- Working effectively in a hybrid or remote work environment
- Managing stakeholder expectations and ensuring alignment with overall marketing goals
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the Danish market, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Social Media Manager (Global Brand) vs. Social Media Manager (Danish Market): This role focuses specifically on the Danish market, requiring a deep understanding of local cultural nuances and trends.
- Social Media Manager vs. Content Creator: While both roles require strong content creation skills, the Social Media Manager role involves additional responsibilities such as platform management, community engagement, and data analysis.
- Social Media Manager (Gambling Industry) vs. Social Media Manager (Other Industries): This role requires a strong understanding of the gambling industry, its regulations, and responsible gaming practices.
ASSUMPTION: The specific industry and market focus of this role set it apart from similar social media manager positions in other industries or global brands.
📝 Sample Projects
- Developing and executing a social media strategy for a major sports event, such as the Danish Football Championship or the Danish Open (golf)
- Creating engaging content for LeoVegas Group's Danish brands, tailored to local sports events, holidays, or cultural moments
- Managing a successful influencer marketing campaign, collaborating with Danish sports personalities or industry experts
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives the Social Media Manager may undertake to drive engagement and growth for LeoVegas Group's Danish brands.
❓ Key Questions to Ask During Interview
- How does LeoVegas Group approach responsible gaming and player protection in its social media strategies?
- Can you describe the team structure and dynamics within the social media department, and how this role fits into the broader organization?
- What are the most significant challenges facing the Danish gambling market, and how does LeoVegas Group plan to address them?
- How does LeoVegas Group support the professional development and growth of its employees, particularly in mid-level roles like this one?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding LeoVegas Group's unique culture and priorities.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Danish market and passion for sports and online gaming
- Prepare examples of your previous social media campaigns and their outcomes, showcasing your ability to create engaging content and drive engagement
- Research LeoVegas Group's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
