π Core Information
π Core Information
πΉ Job Title: Social Media Manager - Danish Speaker
πΉ Company: LeoVegas Group
πΉ Location: Malta
πΉ Job Type: Full-Time (Hybrid)
πΉ Category: Marketing & Communications
πΉ Date Posted: 2025-05-13
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: On-site with remote flexibility
π Job Overview
π Job Overview
Key aspects of this role include:
- Managing social media profiles for LeoVegas Group's Danish market
- Developing and executing a winning social media strategy
- Creating engaging, localised content for Danish-speaking audience
- Building and nurturing a thriving online community of players
- Analysing performance metrics to optimise strategies
- Collaborating with international social media team
ASSUMPTION: This role requires a strong understanding of the Danish market, cultural nuances, and a passion for sports and online gaming.
π Key Responsibilities
π Key Responsibilities
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Manage LeoVegas Group's social media profiles (Facebook, Instagram, etc.) for the Danish market
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Develop and execute a winning social media strategy that aligns with overall marketing goals
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Create captivating, original, and localised content that resonates with the Danish gaming audience
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Build and nurture a thriving online community of players, engaging with followers, and responding to comments
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Analyse social media data and metrics to track campaign performance, measure ROI, and optimise strategies
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Stay up-to-date with the latest social media trends, platform updates, and cultural nuances
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Ensure all social media activities adhere to regulations and industry best practices
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Collaborate with the international social media team to share best practices, exchange insights, and contribute to LeoVegas Groupβs overall social media success
ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work effectively both independently and as part of a global team.
π― Required Qualifications
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of proven experience managing social media for a global brand, agency, or as a sports journalist
Required Skills:
- Native-level fluency in Danish and excellent written and spoken English
- Deep understanding of the Danish market, including cultural nuances, sports, trends, and online behaviour
- Proven ability to create engaging content that captures attention and drives engagement on social media
- Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express)
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience working with influencers and brand ambassadors
- Knowledge of Danish gambling regulations
- Background in Sports Journalism (internships or freelance work accepted)
ASSUMPTION: A successful candidate will have a genuine interest in the online gaming industry and a passion for sports (betting).
π° Compensation & Benefits
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (gross, based on experience and qualifications)
Benefits:
- Hybrid work policy (2-3 days per week in the office)
- 4 weeks of Workation (conditions apply)
- Well-being allowance to support an active lifestyle
- Private health insurance
- Discounts across a range of retailers, gyms, bars & restaurants
- Employee assistance program
- Relocation package (for non-Malta residents, including 3 weeks of accommodation and flights)
Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work remotely 2-3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in Malta. Actual compensation may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
π Company Context
Industry: LeoVegas Group operates in the competitive and rapidly evolving igaming industry, offering online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
Company Size: Medium (1,001-5,000 employees)
Founded: LeoVegas Group was founded in 2010 and has since grown rapidly, employing over 1,400 people across Europe.
Company Description:
- LeoVegas Group is a leading international igaming company with a clear vision to create the worldβs greatest igaming experience.
- The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
- As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.
- In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM).
Company Specialties:
- Mobile Casino
- Sportsbook
- Live Casino
- Online Casino
- iGaming
- Sports Betting
- Responsible Gaming
- e-Sports
- and Bingo
Company Website: www.leovegasgroup.com
ASSUMPTION: Working at LeoVegas Group offers an exciting opportunity to be part of a dynamic and innovative team in the igaming industry, with a strong focus on growth and expansion.
π Role Analysis
π Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Social Media Manager will report directly to the Head of Social Media or a similar role within the Marketing department.
Work Arrangement: Hybrid (2-3 days per week in the office, with remote flexibility)
Growth Opportunities:
- Progression to a senior social media role or management position within the Marketing department
- Expansion into other markets or brands within the LeoVegas Group portfolio
- Potential opportunities within MGM Resorts International, LeoVegas Group's parent company
ASSUMPTION: This role offers excellent growth potential within a rapidly expanding company in the igaming industry.
π Location & Work Environment
π Location & Work Environment
Office Type: Modern, collaborative office space in Malta
Office Location(s): Luntmakargatan 18, Stockholm, Sweden (Headquarters); Bisazza Street, The Plaza Business Centre, Sliema, Malta (Operations Hub)
Geographic Context:
- Malta is a Mediterranean island nation with a mild climate, rich history, and multicultural population
- The island is known for its beautiful beaches, historic sites, and vibrant nightlife
- Malta's strategic location makes it an ideal hub for international businesses, including igaming companies
Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work remotely 2-3 days per week
ASSUMPTION: Working in Malta offers a unique blend of Mediterranean lifestyle, cultural diversity, and international business opportunities.
πΌ Interview & Application Insights
πΌ Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Language proficiency (Danish and English)
- Social media management skills
- Cultural understanding of the Danish market
- Content creation and storytelling abilities
- Analytical skills and data-driven mindset
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the Danish market and online gaming industry
- Provide examples of successful social media campaigns or projects you've managed
- Demonstrate your ability to create engaging content and build online communities
- Prepare for interview questions related to your understanding of the Danish market, sports, and online gaming
ATS Keywords: Danish, Social Media Manager, Content Creation, Community Engagement, Data Analysis, Trend Awareness, Regulatory Compliance, Collaboration, Communication, Interpersonal Skills, Sports Knowledge, Online Gaming Interest, Social Media Tools, Creative Editing Software
ASSUMPTION: The application process for this role may involve assessments of language proficiency, social media management skills, and cultural understanding of the Danish market.
π οΈ Tools & Technologies
π οΈ Tools & Technologies
- Social media management tools (e.g., Sprinklr, Sprout Social)
- Creative editing software (e.g. Adobe Express)
- Data analysis tools (e.g., Google Analytics, Facebook Insights)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred, but not required. The successful candidate will be eager to learn and adapt to new tools as needed.
π Cultural Fit Considerations
π Cultural Fit Considerations
Company Values:
- Innovation
- Passion
- Responsibility
- Collaboration
- Excellence
Work Style:
- Agile and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with LeoVegas Group's company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you stay up-to-date with the latest trends and developments in the social media landscape?
ASSUMPTION: LeoVegas Group values candidates who are passionate, innovative, and adaptable, with a strong focus on collaboration and results-driven work.
β οΈ Potential Challenges
β οΈ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each
- Keeping up with the fast-paced and ever-changing igaming industry
- Balancing the need for creativity and innovation with regulatory compliance
- Adapting to the unique cultural nuances and online behaviour of the Danish market
- Collaborating effectively with a global team across different time zones
ASSUMPTION: The successful candidate will be proactive, resourceful, and able to thrive in a fast-paced, dynamic work environment.
π Similar Roles Comparison
π Similar Roles Comparison
- This role differs from other social media manager positions in its focus on the Danish market and the unique cultural nuances of the Danish audience
- As part of the igaming industry, this role requires a deep understanding of online gaming, sports betting, and responsible gaming practices
- Compared to other mid-level marketing roles, this position offers excellent growth opportunities within a rapidly expanding company
ASSUMPTION: Candidates with experience in the igaming industry or a strong understanding of the Danish market will have a competitive advantage in this role.
π Sample Projects
π Sample Projects
- Developing and executing a social media strategy for a major sporting event, such as the Danish Football Championship or the Danish Open (golf)
- Creating engaging content around key sports betting events, such as the Danish Superliga or the Danish Cup
- Managing a social media campaign for a new product launch or brand ambassador partnership
ASSUMPTION: The successful candidate will have experience managing social media campaigns for sports betting or igaming brands, with a strong focus on the Danish market.
β Key Questions to Ask During Interview
β Key Questions to Ask During Interview
- How does LeoVegas Group approach responsible gaming and player protection in its social media activities?
- Can you describe the team structure and dynamics within the Marketing department?
- How does LeoVegas Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
- How does LeoVegas Group balance the need for creativity and innovation with regulatory compliance in its social media activities?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and shows that you have done your research.
π Next Steps for Applicants
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions related to your understanding of the Danish market, sports, and online gaming
- Follow up with the hiring manager within 2-3 business days after your interview to express your interest in the role
- If selected for the final round, be prepared to provide examples of successful social media campaigns or projects you've managed
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.