Social Media Manager - Danish Speaker

LeoVegas Group

Full-time

On-site

Malta

📱 Social Media Marketing

📌 Core Information

🔹 Job Title: Social Media Manager - Danish Speaker

🔹 Company: LeoVegas Group

🔹 Location: Malta

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-13

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

Managing social media profiles for LeoVegas Group's Danish market
Developing and executing a winning social media strategy
Creating engaging, localised content for Danish-speaking audience
Building and nurturing a thriving online community of players
Analysing performance metrics to optimise strategies
Collaborating with international social media team

ASSUMPTION: This role requires a strong understanding of the Danish market, cultural nuances, and a passion for sports and online gaming.

📋 Key Responsibilities

✅ Manage LeoVegas Group's social media profiles (Facebook, Instagram, etc.) for the Danish market

✅ Develop and execute a winning social media strategy that aligns with overall marketing goals

✅ Create captivating, original, and localised content that resonates with the Danish gaming audience

✅ Build and nurture a thriving online community of players, engaging with followers, and responding to comments

✅ Analyse social media data and metrics to track campaign performance, measure ROI, and optimise strategies

✅ Stay up-to-date with the latest social media trends, platform updates, and cultural nuances

✅ Ensure all social media activities adhere to regulations and industry best practices

✅ Collaborate with the international social media team to share best practices, exchange insights, and contribute to LeoVegas Group’s overall social media success

ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work effectively both independently and as part of a global team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of proven experience managing social media for a global brand, agency, or as a sports journalist

Required Skills:

Native-level fluency in Danish and excellent written and spoken English
Deep understanding of the Danish market, including cultural nuances, sports, trends, and online behaviour
Proven ability to create engaging content that captures attention and drives engagement on social media
Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express)
Strong analytical skills and data-driven mindset
Excellent communication and interpersonal skills

Preferred Skills:

Experience working with influencers and brand ambassadors
Knowledge of Danish gambling regulations
Background in Sports Journalism (internships or freelance work accepted)

ASSUMPTION: A successful candidate will have a genuine interest in the online gaming industry and a passion for sports (betting).

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (gross, based on experience and qualifications)

Benefits:

Hybrid work policy (2-3 days per week in the office)
4 weeks of Workation (conditions apply)
Well-being allowance to support an active lifestyle
Private health insurance
Discounts across a range of retailers, gyms, bars & restaurants
Employee assistance program
Relocation package (for non-Malta residents, including 3 weeks of accommodation and flights)

Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work remotely 2-3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in Malta. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: LeoVegas Group operates in the competitive and rapidly evolving igaming industry, offering online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.

Company Size: Medium (1,001-5,000 employees)

Founded: LeoVegas Group was founded in 2010 and has since grown rapidly, employing over 1,400 people across Europe.

Company Description:

LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience.
The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.
In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM).

Company Specialties:

Mobile Casino
Sportsbook
Live Casino
Online Casino
iGaming
Sports Betting
Responsible Gaming
e-Sports
and Bingo

Company Website: www.leovegasgroup.com

ASSUMPTION: Working at LeoVegas Group offers an exciting opportunity to be part of a dynamic and innovative team in the igaming industry, with a strong focus on growth and expansion.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Social Media Manager will report directly to the Head of Social Media or a similar role within the Marketing department.

Work Arrangement: Hybrid (2-3 days per week in the office, with remote flexibility)

Growth Opportunities:

Progression to a senior social media role or management position within the Marketing department
Expansion into other markets or brands within the LeoVegas Group portfolio
Potential opportunities within MGM Resorts International, LeoVegas Group's parent company

ASSUMPTION: This role offers excellent growth potential within a rapidly expanding company in the igaming industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Malta

Office Location(s): Luntmakargatan 18, Stockholm, Sweden (Headquarters); Bisazza Street, The Plaza Business Centre, Sliema, Malta (Operations Hub)

Geographic Context:

Malta is a Mediterranean island nation with a mild climate, rich history, and multicultural population
The island is known for its beautiful beaches, historic sites, and vibrant nightlife
Malta's strategic location makes it an ideal hub for international businesses, including igaming companies

Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work remotely 2-3 days per week

ASSUMPTION: Working in Malta offers a unique blend of Mediterranean lifestyle, cultural diversity, and international business opportunities.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screening
On-site or virtual interview with the hiring manager
Final interview with senior leadership
Background check and offer

Key Assessment Areas:

Language proficiency (Danish and English)
Social media management skills
Cultural understanding of the Danish market
Content creation and storytelling abilities
Analytical skills and data-driven mindset
Communication and interpersonal skills

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Showcase your understanding of the Danish market and online gaming industry
Provide examples of successful social media campaigns or projects you've managed
Demonstrate your ability to create engaging content and build online communities
Prepare for interview questions related to your understanding of the Danish market, sports, and online gaming

ATS Keywords: Danish, Social Media Manager, Content Creation, Community Engagement, Data Analysis, Trend Awareness, Regulatory Compliance, Collaboration, Communication, Interpersonal Skills, Sports Knowledge, Online Gaming Interest, Social Media Tools, Creative Editing Software

ASSUMPTION: The application process for this role may involve assessments of language proficiency, social media management skills, and cultural understanding of the Danish market.

🛠️ Tools & Technologies

Social media management tools (e.g., Sprinklr, Sprout Social)
Creative editing software (e.g. Adobe Express)
Data analysis tools (e.g., Google Analytics, Facebook Insights)
Project management tools (e.g., Asana, Trello)
Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred, but not required. The successful candidate will be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

Innovation
Passion
Responsibility
Collaboration
Excellence

Work Style:

Agile and dynamic
Data-driven and analytical
Collaborative and team-oriented
Adaptable and open to change
Results-focused and accountable

Self-Assessment Questions:

How do your personal values align with LeoVegas Group's company values?
Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
How do you stay up-to-date with the latest trends and developments in the social media landscape?

ASSUMPTION: LeoVegas Group values candidates who are passionate, innovative, and adaptable, with a strong focus on collaboration and results-driven work.

⚠️ Potential Challenges

Managing multiple social media platforms and creating engaging content for each
Keeping up with the fast-paced and ever-changing igaming industry
Balancing the need for creativity and innovation with regulatory compliance
Adapting to the unique cultural nuances and online behaviour of the Danish market
Collaborating effectively with a global team across different time zones

ASSUMPTION: The successful candidate will be proactive, resourceful, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

This role differs from other social media manager positions in its focus on the Danish market and the unique cultural nuances of the Danish audience
As part of the igaming industry, this role requires a deep understanding of online gaming, sports betting, and responsible gaming practices
Compared to other mid-level marketing roles, this position offers excellent growth opportunities within a rapidly expanding company

ASSUMPTION: Candidates with experience in the igaming industry or a strong understanding of the Danish market will have a competitive advantage in this role.

📝 Sample Projects

Developing and executing a social media strategy for a major sporting event, such as the Danish Football Championship or the Danish Open (golf)
Creating engaging content around key sports betting events, such as the Danish Superliga or the Danish Cup
Managing a social media campaign for a new product launch or brand ambassador partnership

ASSUMPTION: The successful candidate will have experience managing social media campaigns for sports betting or igaming brands, with a strong focus on the Danish market.

❓ Key Questions to Ask During Interview

How does LeoVegas Group approach responsible gaming and player protection in its social media activities?
Can you describe the team structure and dynamics within the Marketing department?
How does LeoVegas Group support the professional development and growth of its employees?
What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
How does LeoVegas Group balance the need for creativity and innovation with regulatory compliance in its social media activities?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and shows that you have done your research.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for interview questions related to your understanding of the Danish market, sports, and online gaming
Follow up with the hiring manager within 2-3 business days after your interview to express your interest in the role
If selected for the final round, be prepared to provide examples of successful social media campaigns or projects you've managed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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