Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Digital Friend

🔹 Location: Ahmedabad, Gujarat, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: November 18, 2024

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging social media strategies across multiple platforms to boost brand visibility.
• Creating and curating compelling content that resonates with the audience and enhances the brand story.
• Monitoring social media channels for trends, feedback, and engagement opportunities to foster community growth.
• Analyzing performance metrics to optimize content strategies and report insights to the team.
• Collaborating with creative teams to align social media initiatives with overall marketing campaigns.

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics to create effective strategies and measure their impact.

📋 Key Responsibilities

✅ Develop and execute engaging social media strategies across multiple platforms to boost brand visibility.

✅ Create and curate compelling content that resonates with the audience and enhances the brand story.

✅ Monitor social media channels for trends, feedback, and engagement opportunities to foster community growth.

✅ Analyze performance metrics to optimize content strategies and report insights to the team.

✅ Collaborate with creative teams to align social media initiatives with overall marketing campaigns.

ASSUMPTION: The successful candidate will have a proven track record in social media management, strong analytical skills, and excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience of 2-5 years as a Social Media Manager or similar role in the marketing services industry.

Required Skills:

• Proven experience in creating and managing content across various social media platforms like Instagram, Facebook, and Twitter.
• Strong understanding of social media KPIs and ability to analyze data to inform strategy adjustments.
• Excellent communication skills and a knack for creative storytelling.
• Ability to work in a fast-paced environment and juggle multiple projects with tight deadlines.

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with Google Analytics and other analytics tools.

ASSUMPTION: Candidates with experience in the marketing services industry and a strong portfolio of social media campaigns will be prioritized.

💰 Compensation & Benefits

Salary Range: INR 4-6 lakhs per annum (Based on experience and industry standards for mid-level marketing roles in Ahmedabad)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Monday to Friday, 9:30 AM to 6:30 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Ahmedabad. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Friend operates in the advertising services industry, focusing on digital marketing and brand upliftment.

Company Size: Digital Friend is a small company with 11-50 employees, offering a close-knit work environment where individual contributions can significantly impact the company's success.

Founded: Digital Friend was founded in 2016, making it a relatively young and dynamic company.

Company Description:

• Digital Friend is a design and marketing studio that focuses on attracting a wider audience and maximizing marketing budgets for its clients.
• The company specializes in brand upliftment, lead generation, artificial intelligence, marketing automation, and white-hat SEO.
• Digital Friend believes in developing multi-channel strategies to take clients' online presence to the next level.

Company Specialties:

• Brand Upliftment
• Lead Generation
• Artificial Intelligence
• Marketing Automation
• Social Media Marketing 2.0
• Web & App Development
• White Hat SEO

Company Website: digitalfriend.co.in

ASSUMPTION: Digital Friend's focus on digital marketing and innovative technologies makes it an attractive option for candidates interested in cutting-edge marketing strategies.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with various teams, including creative and content teams.

Work Arrangement: This role is on-site, requiring the candidate to work from Digital Friend's office in Ahmedabad, Gujarat.

Growth Opportunities:

• As Digital Friend continues to grow, there may be opportunities for the Social Media Manager to take on more responsibilities or move into a leadership role.
• The company offers professional development opportunities to help employees enhance their skills and advance their careers.

ASSUMPTION: The Social Media Manager role at Digital Friend offers opportunities for growth and development within the company's marketing department.

🌍 Location & Work Environment

Office Type: Digital Friend operates from a cozy office in Ahmedabad, Gujarat, providing a comfortable and collaborative work environment.

Office Location(s): Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city in Gujarat, located in western India.
• The city is known for its rich cultural heritage, historical sites, and vibrant food scene.
• Ahmedabad is well-connected by air, rail, and road, making it easily accessible from other major cities in India.

Work Schedule: The Social Media Manager will work a standard 5-day week, Monday to Friday, with flexible working hours to accommodate project deadlines.

ASSUMPTION: Candidates who enjoy working in a close-knit team environment and thrive in a fast-paced, dynamic setting will find Digital Friend's work environment appealing.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the Marketing Director
• Final decision and offer

Key Assessment Areas:

• Social media strategy development
• Content creation and curation
• Data analysis and reporting
• Communication and storytelling skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Include examples of successful social media campaigns you've managed in the past.
• Demonstrate your understanding of Digital Friend's company values and how your skills align with the role's requirements.

ATS Keywords: Social Media Management, Content Creation, Strategy Development, Data Analysis, Communication Skills, Creative Storytelling, Trend Monitoring, Community Growth

ASSUMPTION: Applicants should focus on demonstrating their expertise in social media management and showcasing their ability to create engaging content and analyze performance metrics.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, Twitter, LinkedIn, etc.
• Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
• Analytics tools: Google Analytics, Sprout Social Analytics, Hootsuite Insights, etc.
• Content creation tools: Canva, Adobe Creative Suite, etc.

ASSUMPTION: The successful candidate will have experience using social media management and analytics tools to create and optimize content strategies.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Continuous learning
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and data-informed

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams to achieve common goals?
• Do you have a strong desire to learn and continuously improve your skills?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and are eager to learn and grow will be well-suited to Digital Friend's work culture.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to manage social media channels during peak engagement times.
• Candidates may face competition from other experienced social media managers in the region.
• The role may involve managing multiple projects and tight deadlines, requiring strong organizational skills and time management.
• Candidates may need to adapt to Digital Friend's unique work culture and company values.

ASSUMPTION: Prospective candidates should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position at Digital Friend focuses on multi-channel strategies and brand upliftment, requiring a strong understanding of both creative and analytical aspects of marketing.
• Digital Friend's emphasis on innovation and cutting-edge technologies sets it apart from traditional marketing agencies.
• Candidates should compare this role with similar positions in the marketing services industry to assess the fit with their career goals and expectations.

ASSUMPTION: Applicants should research similar roles in the marketing services industry to gain a better understanding of the responsibilities, requirements, and compensation packages associated with social media manager positions.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness for a new product launch.
• Analyzing social media performance metrics to optimize content strategies and improve engagement rates.
• Collaborating with creative teams to develop visually appealing content that aligns with the brand's aesthetic and messaging.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their successful social media campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company's social media presence, and how does this role address them?
• How does Digital Friend support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
• How does Digital Friend foster a collaborative and innovative work environment?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Prepare examples of successful social media campaigns you've managed in the past.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.