📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Save the Redwoods League
🔹 Location: San Francisco, California (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site 2 days/week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies that support League-wide goals and campaigns.
- Creating engaging and mission-aligned content for multiple platforms, including Instagram, Facebook, LinkedIn, X, BlueSky, Threads, and YouTube.
- Collaborating across departments to highlight conservation work, field research, and redwood park partnerships.
- Optimizing content for search engines and staying up-to-date with platform trends and best practices.
- Managing the League's CEO social channels to amplify thought leadership and advocacy.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends. The ideal candidate will be passionate about conservation and environmental justice.
📋 Key Responsibilities
✅ Co-develop social media strategies with the Director of Marketing to support League-wide goals, campaigns, and audience growth.
✅ Maintain and manage editorial calendars to ensure consistent, timely, and mission-aligned content.
✅ Collaborate across departments to surface compelling moments, visuals, and stories from scientific fieldwork, donor impact, and public lands advocacy.
✅ Use keyword and SEO insights to increase reach and relevance across platforms.
✅ Stay ahead of trends, hashtags, and real-time opportunities to join meaningful conversations.
✅ Center equity and inclusion in content strategy, prioritizing diverse voices and storytelling approaches.
✅ Write clear, compelling copy tailored to the audience of each platform.
✅ Transform field reports, blogs, videos, and staff insights into social-first content (e.g., carousels, reels, quote cards).
✅ Design on-brand graphics using Adobe Creative Suite or Canva.
✅ Feature behind-the-scenes moments and staff stories to deepen connection with the League’s work.
✅ Be comfortable occasionally appearing on camera for stories that benefit from a human voice and face.
✅ Schedule and publish content across platforms, applying platform-specific best practices to increase engagement and reach.
✅ Support and manage the League’s CEO social channels to amplify thought leadership and advocacy.
✅ Run occasional paid social promotions and analyze performance data to guide optimization.
✅ Foster an active and respectful community by responding to comments and DMs with care and timeliness.
✅ Draft toolkits and suggested posts for staff, board, and Council members to broaden reach.
✅ Identify and collaborate with influencers, ambassadors, and partners to co-create or amplify mission-aligned content.
✅ Plan engaging formats such as polls, Q&As, and live events that encourage audience participation.
✅ Uphold the League’s brand voice, tone, and visual identity across all content.
✅ Work in sync with the Marketing & Communications team to align with messaging priorities and campaign calendars.
✅ Track performance metrics using Meltwater and platform insights.
✅ Report monthly on engagement, growth, and audience behavior, providing actionable recommendations for improvement.
✅ Use analytics to refine content formats, posting cadence, and storytelling strategies.
ASSUMPTION: This role requires strong project management skills, the ability to balance multiple priorities, and a genuine passion for nature, environmental justice, and equity-centered storytelling.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5-7 years of hands-on experience managing multi-platform social media for a mission-driven organization, brand, or public figure.
Required Skills:
- Excellent writing and editing skills, with a strong grasp of tone, voice, and audience targeting.
- Proven track record of creating compelling content that drives engagement and growth.
- Skilled in visual storytelling using Canva, Adobe Creative Suite, and video tools.
- Deep knowledge of current platform trends, content formats, and optimization techniques.
- Experience with online community building and organic social growth.
- Comfortable managing executive channels and supporting leadership visibility online.
- Ability to lead collaborations with outside content creators, influencers, or brand ambassadors.
- Strong project management and interpersonal skills.
- A genuine passion for nature, environmental justice, and equity-centered storytelling.
Preferred Skills:
- Fluency in a second language.
- Experience with SEO tools and strategies.
- Knowledge of the nonprofit sector and conservation efforts.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management skills, as well as relevant industry experience and a passion for conservation and environmental justice.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year (commensurate with experience, internal and external equity considerations, and location)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 15 days of vacation annually plus holidays
- Retirement with an up to 8% company match
Working Hours: Full-time, 40 hours per week (Hybrid: On-site 2 days/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in the nonprofit sector. The actual salary may vary based on the candidate's experience, skills, and the organization's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Save the Redwoods League operates in the non-profit sector, focusing on redwood conservation, land acquisition, research, education, and restoration.
Company Size: Mid-sized (51-200 employees)
Founded: 1918
Company Description:
- One of the nation’s longest-running conservation organizations, protecting and restoring redwood forests since 1918.
- Connected generations of visitors with the beauty and serenity of the redwood forest.
- Protected more than 220,000 acres of irreplaceable forests in 66 state, national, and local parks and reserves.
Company Specialties:
- Redwood conservation
- land acquisition
- redwood research
- redwood education
- land trust
- stewardship
- and restoration
Company Website: SaveTheRedwoods.org
ASSUMPTION: Save the Redwoods League is a well-established organization with a strong commitment to conservation and environmental justice. Working here offers the opportunity to make a significant impact on the protection and restoration of redwood forests.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Marketing & Communications
Work Arrangement: Hybrid (On-site 2 days/week)
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing & Communications team.
- Opportunities to collaborate with and learn from experts in various fields, including conservation, research, and advocacy.
- Chance to develop skills in nonprofit management, fundraising, and strategic planning.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn from experienced professionals and make a meaningful impact on the organization's mission.
🌍 Location & Work Environment
Office Type: Hybrid (On-site 2 days/week)
Office Location(s): 111 Sutter Street, 11th Floor, San Francisco, California 94104, US
Geographic Context:
- San Francisco is a vibrant, diverse city known for its cultural attractions, tech industry, and natural beauty.
- The office is located in the heart of downtown San Francisco, offering easy access to public transportation and amenities.
- The city is surrounded by beautiful natural areas, including redwood forests, beaches, and parks.
Work Schedule: Full-time, 40 hours per week (On-site 2 days/week)
ASSUMPTION: Working in a hybrid environment offers the best of both worlds - the structure and resources of an on-site office, combined with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Candidates' understanding of the organization's mission and values
- Strategic thinking and problem-solving skills
- Creativity and innovation in content development
- Ability to work collaboratively and manage multiple priorities
- Alignment with the organization's commitment to diversity, equity, and inclusion
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the organization's mission and values in your application materials.
- Prepare examples of your social media work that demonstrate your creativity, strategy, and results.
- Be ready to discuss your approach to equity and inclusion in content strategy.
- Practice common interview questions and be prepared to discuss your long-term career goals.
ATS Keywords: Social Media Management, Content Creation, Strategy Development, Community Engagement, Visual Storytelling, Project Management, SEO, Analytics, Collaboration, Brand Consistency, Writing, Editing, Trend Analysis, Graphic Design, Audience Targeting, Influencer Collaboration, Nonprofit, Conservation, Environmental Justice, Equity-Centered Storytelling
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, creativity, and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, LinkedIn, X, BlueSky, Threads, and YouTube
- Content creation tools: Canva, Adobe Creative Suite
- Project management tools: Asana, Trello, or similar
- Analytics tools: Meltwater, Google Analytics, or similar
- SEO tools: SEMrush, Ahrefs, or similar
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for conservation and environmental justice
- Collaboration and teamwork
- Creativity and innovation
- Accountability and results-driven
- Commitment to diversity, equity, and inclusion
Work Style:
- Strategic and forward-thinking
- Adaptable and responsive to change
- Strong project management skills
- Excellent communication and interpersonal skills
- Comfortable working in a hybrid environment
Self-Assessment Questions:
- How do you align with the organization's commitment to diversity, equity, and inclusion in your content strategy?
- How do you stay up-to-date with current platform trends and best practices, and how do you incorporate this knowledge into your content creation process?
- How do you balance multiple priorities and manage projects with tight deadlines in a hybrid work environment?
ASSUMPTION: Candidates who demonstrate a strong fit with the organization's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content formats can be time-consuming and require strong organizational skills.
- Keeping up with platform trends and algorithm changes can be challenging and may require ongoing learning and adaptation.
- Balancing the need for engagement and growth with the organization's mission and values can be a delicate balance.
- Working in a hybrid environment may present unique challenges, such as maintaining focus and productivity when working remotely.
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of social media trends and a strong commitment to mission-driven content creation.
- Compared to other nonprofit roles, this position offers a unique opportunity to blend creativity, strategy, and purpose in a high-impact field.
- Career progression in this role may involve moving into leadership positions within the Marketing & Communications team or transitioning into other areas of the organization, such as fundraising or advocacy.
ASSUMPTION: This role offers a unique blend of creativity, strategy, and purpose, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Creating a social media campaign to raise awareness and funds for a redwood restoration project.
- Developing a series of Instagram stories that highlight the League's research and conservation efforts.
- Managing the League's CEO social channels to amplify thought leadership and advocacy during a major campaign launch.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on the organization's mission.
❓ Key Questions to Ask During Interview
- How does the organization prioritize diversity, equity, and inclusion in its content strategy and overall mission?
- What are the key challenges and opportunities facing the Marketing & Communications team in the next 12-24 months?
- How does the organization support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the organization measure the success of its social media efforts, and how does this role contribute to those metrics?
ASSUMPTION: Asking these questions will help you better understand the organization's culture, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your social media work that demonstrate your creativity, strategy, and results.
- Be ready to discuss your approach to equity and inclusion in content strategy during your interview.
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
