📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: BUSINESS x DATA
🔹 Location: India (Remote)
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy
- Creating and managing engaging content across platforms
- Monitoring and analyzing social media performance
- Collaborating with cross-functional teams to align social media campaigns with business objectives
- Staying updated with social media trends and best practices
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
✅ Create, curate, and manage published content across various social media platforms, ensuring consistency in tone and brand voice.
✅ Monitor, analyze, and report on social media performance metrics and key performance indicators to evaluate success and impact.
✅ Interact with followers, respond to inquiries, and engage with our online community to foster a positive brand image.
✅ Collaborate with the marketing team to align social media campaigns with overall business objectives and product launches.
✅ Stay up-to-date with the latest social media trends, tools, and best practices to optimize our digital presence.
✅ Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
ASSUMPTION: The role may evolve based on the company's growth and changing market dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: Proven experience (2-5 years) managing social media platforms for brands, preferably in a B2B environment.
Required Skills:
- Strong writing and editing skills with a keen eye for detail and creativity.
- Solid understanding of social media analytics and tools for tracking and measuring success.
- Ability to work independently and as part of a team in a fast-paced environment.
- Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.
Preferred Skills:
- Experience in creating engaging visual content, such as graphics and videos.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in India)
Benefits:
- Paid Time Off
- Work From Home
- Training & Development
- Performance Bonus
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Intelligence and Data Analytics
Company Size: Small (11-50 employees)
Founded: 2020 (Based on LinkedIn data)
Company Description:
- BUSINESS x DATA is a growing startup that specializes in business intelligence and data analytics solutions.
- The company aims to empower organizations to make data-driven decisions by delivering innovative solutions.
- They foster a dynamic and collaborative work environment, with a strong focus on innovation and teamwork.
Company Specialties:
- Business Intelligence
- Data Analytics
- Data Visualization
Company Website: businessxdata.com
ASSUMPTION: As a startup, BUSINESS x DATA may offer more growth opportunities and a faster-paced work environment compared to larger organizations.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Remote (with flexibility for on-site work in the future)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team.
- Opportunities to learn and develop skills in data analysis and business intelligence.
ASSUMPTION: As a growing startup, BUSINESS x DATA may offer more opportunities for career growth and professional development.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in major cities (New Delhi, Mumbai, Bengaluru)
Office Location(s): India (Remote, with on-site options in major cities)
Geographic Context:
- India has a large and growing market for business intelligence and data analytics solutions.
- The remote work arrangement allows for a better work-life balance and access to a larger talent pool.
- The company's physical offices are located in major cities with vibrant tech industries.
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work from home
ASSUMPTION: The company's remote-first policy may change in the future, requiring occasional on-site work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study presentation
- Final interview with the Marketing Manager
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Data analysis and reporting
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Prepare examples of successful social media campaigns you've managed in the past.
- Demonstrate your understanding of the company's mission and how your skills align with their goals.
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Performance Analysis, Collaboration, Trend Awareness, Advertising Campaigns, Writing Skills, Editing Skills, Analytical Mindset, Visual Content Creation, Organizational Skills, Time Management, Creativity, Communication Skills
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's practical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, Twitter, Facebook, Instagram, etc.
- Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
- Analytics tools: Google Analytics, Sprout Social Analytics, Hootsuite Insights, etc.
- Design tools: Canva, Adobe Creative Suite, etc.
ASSUMPTION: The candidate may be required to learn and use new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision making
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong analytical mindset and a passion for data-driven decision making?
ASSUMPTION: As a startup, BUSINESS x DATA values candidates who are adaptable, innovative, and eager to learn.
⚠️ Potential Challenges
- The role may require working non-standard hours to engage with audiences in different time zones.
- As a growing startup, the company may experience rapid changes and growth, requiring adaptability and flexibility.
- The remote work arrangement may present challenges in maintaining work-life balance and fostering team cohesion.
- The candidate may need to manage multiple projects simultaneously, requiring strong organizational skills and time management.
ASSUMPTION: These challenges can be mitigated by strong communication, time management skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Social Media Manager vs. Digital Marketing Specialist: The Social Media Manager role is more focused on social media platforms and engagement, while the Digital Marketing Specialist role is broader and encompasses various digital marketing channels.
- Social Media Manager vs. Content Marketing Manager: The Social Media Manager role is more focused on social media platforms and engagement, while the Content Marketing Manager role is broader and encompasses various content marketing channels and strategies.
- Social Media Manager vs. Marketing Coordinator: The Social Media Manager role requires more strategic thinking and planning, while the Marketing Coordinator role is more focused on day-to-day tasks and execution.
ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the company and industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch, with measurable objectives and key performance indicators.
- Analyzing social media performance data to identify trends, optimize content, and improve engagement.
- Creating and managing a social media advertising campaign to reach a specific target audience and achieve a desired outcome.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Social Media Manager role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key performance indicators for success in this role?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
- How does the company foster a collaborative and innovative work environment?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Prepare examples of successful social media campaigns you've managed in the past.
- Demonstrate your understanding of the company's mission and how your skills align with their goals.
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
