📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Vectra
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site (India)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing an organic social media strategy
- Creating and leading programs that elevate Vectra AI's brand presence
- Managing day-to-day publishing and content calendar
- Analyzing and reporting on social media performance
ASSUMPTION: This role requires a strong understanding of the social media landscape, particularly Twitter/X, and experience managing large brand accounts.
📋 Key Responsibilities
✅ Develop and execute an organic social media strategy to increase engagement, audience growth, and brand visibility across LinkedIn, X, Instagram, Reddit, YouTube, and emerging platforms.
✅ Proactively develop new social media programs and lead them from concept to execution, such as executive visibility plans, campaign series, or community engagement initiatives.
✅ Work closely with the Director of Brand & Communications to develop integrated social campaigns that align with larger promotional strategies around product releases, research reports, and key company narratives.
✅ Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
✅ Work closely with cross-functional teams to balance multiple requests while ensuring content goes out accurately and on time.
✅ Analyze and report on social media performance, using insights to refine strategy, optimize content, and grow key engagement metrics.
ASSUMPTION: This role requires strong operational and organizational skills to manage multiple projects and tight processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4-6 years of professional experience in social media management, preferably within the technology or AI industry
Required Skills:
- Proven success in developing and executing social media strategies that drive engagement and growth
- Exceptional writing and communication skills with the ability to synthesize complex topics into clear, concise content for diverse audiences
- Strong operational and organizational skills, capable of managing multiple projects, tight processes, and rigorous content tracking
- Highly fluent in the social media landscape, especially Twitter/X, with experience managing large brand accounts and real-time content publishing
- Strong cross-functional collaboration skills, balancing the needs of multiple teams while ensuring content accuracy and timely delivery
- Experience working in a global organization with a diverse audience
Preferred Skills:
- Familiarity with social media analytics tools
- Experience with project management software
ASSUMPTION: Candidates with experience in the cybersecurity or AI industry may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (based on industry standards for similar roles in India)
Benefits:
- Health care insurance
- Income protection/life insurance
- Access to retirement savings plans
- Behavioral and emotional wellness services
- Generous time away from work
- Comprehensive employee recognition program
- Stock options
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: Medium (501-1,000 employees)
Founded: 2011
Company Description:
- Vectra AI is the leader in AI-driven extended detection and response (XDR)
- Protects modern networks from modern attacks using patented Attack Signal Intelligence
- Offers integrated signal across network, identity, cloud, SaaS, and Gen AI in a single platform
Company Specialties:
- Cybersecurity
- Threat Detection
- Ransomware prevention and protection
- NDR, XDR, AI, Network Security, Cloud Security
- Network threat detection and response, MDR, ITDR
Company Website: https://www.vectra.ai
ASSUMPTION: Vectra AI is a well-established company in the cybersecurity industry, with a strong focus on AI-driven threat detection and response.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Brand & Communications
Work Arrangement: On-site (India), with potential for remote work in the future
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on high-impact campaigns and contribute to the company's overall marketing strategy
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: This role offers significant growth potential for the right candidate, as Vectra AI continues to expand its presence in the cybersecurity market.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): San Jose, CA (headquarters), with additional offices in Austin, TX; Cambridge, MA; Dublin, IE; North York, ON; Puteaux, FR; Munich, DE; Kreuzlingen, CH; London, GB; North Sydney, AU; and Tokyo, JP
Geographic Context:
- India is the second most populous country in the world, with a diverse culture and a growing economy
- The cybersecurity industry in India is expected to grow at a CAGR of 17.1% during 2021-2026
- Vectra AI's India office provides an opportunity to work in a multicultural environment and contribute to the company's global success
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:30 PM IST), with flexibility for occasional overtime as needed
ASSUMPTION: The India office provides a dynamic and multicultural work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Brand & Communications
Key Assessment Areas:
- Social media strategy and execution
- Writing and communication skills
- Cross-functional collaboration and project management
- Cultural fit and alignment with Vectra AI's values
Application Tips:
- Highlight your experience with social media management, particularly in the technology or AI industry
- Include examples of successful social media campaigns you've led or contributed to
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Social media management, content creation, strategic planning, data analysis, cross-functional collaboration, project management, writing, communication, audience engagement, brand awareness, campaign development, emerging platforms, operational skills, organizational skills, community engagement, executive visibility
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's social media management skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, X, Instagram, Reddit, YouTube)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Project management software (e.g., Asana, Trello, Monday.com)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with popular social media platforms and relevant tools is essential for this role. Experience with project management software and content creation tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you open to feedback and willing to adapt your approach as needed?
ASSUMPTION: Vectra AI values candidates who are innovative, customer-centric, collaborative, and results-driven, with a strong work ethic and a willingness to adapt to a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Balancing the needs of multiple teams and stakeholders
- Keeping up with the fast-paced nature of the social media landscape
- Adapting to a global work environment with diverse cultural norms and time zones
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability, as well as the need to navigate a global work environment.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role at Vectra AI requires more strategic planning, program development, and cross-functional collaboration than a typical Social Media Specialist role.
- Cybersecurity vs. Other Industries: Working in the cybersecurity industry offers unique challenges and opportunities, as the field is constantly evolving and facing new threats.
- Mid-level vs. Senior Roles: This role offers significant growth potential, with the opportunity to advance to a senior-level position within the marketing department.
ASSUMPTION: The Social Media Manager role at Vectra AI is a unique opportunity to work in a fast-growing industry, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a social media strategy to increase engagement and brand visibility for a product launch
- Creating and managing a content calendar for a thought leadership campaign, featuring blog posts, infographics, and videos
- Collaborating with cross-functional teams to create and execute a social media campaign for a research report, including targeted outreach to industry influencers and media outlets
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Social Media Manager at Vectra AI might undertake, from strategic planning and execution to cross-functional collaboration and content creation.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams, such as content marketing and events?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Vectra AI support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaborations, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly in social media management and the technology or AI industry
- Prepare a portfolio or examples of your previous social media campaigns, demonstrating your ability to develop and execute successful strategies
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
