📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Glassdoor
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies
- Crafting engaging and helpful content for various platforms
- Engaging with the audience and fostering a thriving community
- Collaborating with cross-functional teams to create platform-native content
- Analyzing key metrics and optimizing social media efforts for growth
ASSUMPTION: This role requires a strong understanding of social media trends, best practices, and a data-driven approach to content creation and management.
📋 Key Responsibilities
✅ Develop, manage, and execute creative social media strategies that align with our brand’s goals, product launches, and cultural moments.
✅ Own the content calendar, ensuring a compelling mix of storytelling, thought leadership, and community-driven content.
✅ Guide concepts to execution in collaboration with talented creatives, designers, writers, and video editors to create content that’s irresistible and platform-native.
✅ Track key metrics, present insights, and continuously optimize our social media efforts to achieve growth goals.
✅ Foster a thriving community by actively engaging with our audience, responding to comments and messages, and using social listening to understand what matters most to them.
✅ Manage paid amplification and collaborate with social media creators to expand our reach.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and engage with the audience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 5+ years of marketing experience developing social media strategy, creative and audience engagement
Required Skills:
- Proven experience in social media strategy and management
- Excellent writing and editing skills
- Strong analytical skills and data-driven approach
- Excellent communication and collaboration skills
- Passion for building community and fostering meaningful connections
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Familiarity with social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $93,400 - $124,000 per year (based on market 75th percentile for technical roles and 65th percentile for non-technical roles)
Benefits:
- Annual bonus target of 10% (paid in 6-month intervals)
- Generous Restricted Stock Units (RSU) with potential additional grants for top performers
- 100% employer-paid premiums for employee medical, dental, vision, life, short and long-term disability, and select well-being programs, along with 80% employer-paid premiums for all dependents
- Generous paid time-off programs for birthing and non-birthing parents, along with additional company-sponsored leaves
- Wellness programs to support mental, physical, and financial health
- 401(k) plan with a company match up to $5,000 per year
Working Hours: Full-time (40 hours per week) with flexible hours and a where-to-work policy
ASSUMPTION: The salary range provided is an estimate based on the company's stated percentile for market rates. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Glassdoor operates in the technology, information, and internet industry, focusing on job search, company reviews, salaries, and career-related content.
Company Size: Glassdoor is a mid-sized company with 501-1,000 employees, providing a mix of small-company impact and large-company resources.
Founded: Glassdoor was founded in 2007 and is headquartered in San Francisco, CA.
Company Description:
- Glassdoor is a leading community for workplace conversations, offering real talk with real people about jobs, companies, and work-life balance.
- The platform provides company reviews, interview questions, salaries, and more, helping professionals make informed career decisions.
- Glassdoor is committed to equal treatment and opportunity, fostering a diverse and inclusive work environment.
Company Specialties:
- Jobs
- Interview Questions
- Company Reviews
- Office Photos
- Salaries
- Recruiting
- Employment Branding
- Benefits
- Talent Acquisition
- Talent Solutions
Company Website: Glassdoor
ASSUMPTION: Glassdoor's focus on transparency and authenticity in the workplace extends to its hiring process, valuing open communication and honest feedback.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, requiring significant experience and expertise in social media management.
Reporting Structure: The Social Media Manager will likely report directly to the Director of Marketing or a similar role, collaborating closely with various teams, including content, design, and video production.
Work Arrangement: This role is remote-first, with flexible hours and a where-to-work policy, allowing employees to live anywhere Glassdoor is a registered company.
Growth Opportunities:
- Potential career progression into a leadership role, such as Social Media Director or Head of Marketing
- Expanding skills and expertise in content creation, community management, and data analysis
- Gaining experience working with cross-functional teams and stakeholders
ASSUMPTION: Glassdoor's commitment to employee growth and development provides ample opportunities for the Social Media Manager to expand their skills and advance their career.
🌍 Location & Work Environment
Office Type: Glassdoor has a remote-first work environment, with employees able to live and work anywhere Glassdoor is a registered company.
Office Location(s): While Glassdoor has its headquarters in San Francisco, CA, employees can work remotely from any location.
Geographic Context:
- Chicago, IL, offers a vibrant job market with numerous opportunities in various industries.
- The city is known for its diverse culture, rich history, and strong sports teams.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week) with flexible hours and a where-to-work policy, allowing employees to work remotely or from Glassdoor's offices (if available).
ASSUMPTION: While Glassdoor is a remote-first company, employees may have the opportunity to work from Glassdoor's offices in San Francisco, CA, or other locations as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter or HR representative
- Behavioral and skills-based interview with the hiring manager
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and content creation skills
- Data analysis and performance-driven approach
- Communication and collaboration skills
- Cultural fit and alignment with Glassdoor's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and achievements.
- Include specific examples of your social media strategy, content creation, and community engagement successes.
- Demonstrate your understanding of Glassdoor's platform and its value proposition.
- Showcase your ability to work collaboratively with various teams and stakeholders.
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Data Analysis, Performance-driven, Collaboration, Communication, Glassdoor, Marketing
ASSUMPTION: Glassdoor's hiring process is designed to be transparent and inclusive, valuing open communication and honest feedback throughout the interview process.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Come as you are: Glassdoor values diversity and inclusion, fostering a work environment where employees can be their authentic selves.
- Grow your career: Glassdoor offers significant resources and endless opportunities for employees to grow both personally and professionally.
- Find your people: Glassdoor's employees are a group of well-rounded humans who support one another and work hard together to bring the company's mission to life.
- Discover flexibility: Glassdoor offers flexible hours and a where-to-work policy, allowing employees to balance professional and personal responsibilities.
Work Style:
- Collaborative: Glassdoor values teamwork and encourages employees to work together to achieve common goals.
- Data-driven: Glassdoor uses data and analytics to inform decision-making and optimize performance.
- Adaptable: Glassdoor's work environment is dynamic, requiring employees to be flexible and adaptable to change.
Self-Assessment Questions:
- Do I embrace Glassdoor's commitment to diversity and inclusion, and am I comfortable working in a remote-first environment?
- Am I comfortable using data and analytics to inform my decision-making and optimize performance?
- Do I thrive in a collaborative work environment, and am I comfortable working with cross-functional teams?
ASSUMPTION: Glassdoor's commitment to diversity, inclusion, and flexibility creates a work environment that values authenticity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation pipelines simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing the need for data-driven decision-making with the importance of creativity and innovation
- Working remotely and maintaining productivity in a remote-first work environment
ASSUMPTION: The Social Media Manager must be prepared to face these challenges and develop strategies to overcome them effectively.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position places a strong emphasis on data-driven decision-making and performance optimization.
- Glassdoor's focus on transparency and authenticity in the workplace extends to its social media presence, requiring a unique blend of creativity and data analysis.
- Career progression in this role may lead to leadership positions, such as Social Media Director or Head of Marketing, with a broader scope of responsibilities.
ASSUMPTION: This role offers a unique blend of creativity, data analysis, and leadership opportunities, making it an attractive choice for experienced social media professionals.
📝 Sample Projects
- Developing and executing a social media strategy for a product launch, including content creation, paid amplification, and community engagement
- Analyzing social media performance data to identify trends, optimize content, and improve overall engagement
- Collaborating with cross-functional teams to create platform-native content, such as videos, graphics, and polls, to drive user engagement and growth
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges faced by the Social Media Manager at Glassdoor.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the social media team?
- How does Glassdoor approach collaboration and communication between teams and stakeholders?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
- How does Glassdoor support the professional growth and development of its employees?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience, achievements, and alignment with Glassdoor's values and mission.
- Prepare examples of your social media strategy, content creation, and community engagement successes to showcase during the interview process.
- Research Glassdoor's platform, company culture, and industry trends to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
