Social Media Manager
Paleovalley
Full-time
Remote
Worldwide
📱 Social Media Marketing
**📌 Core Information**
🔹 **Job Title:** Social Media Manager
🔹 **Company:** Paleovalley
🔹 **Location:** Erie, Colorado, United States
🔹 **Job Type:** Remote (WFH) with location restrictions within the United States
🔹 **Date Posted:** April 25, 2025
🔹 **Experience Level:** 2-5 years of experience
**🚀 Job Overview**
🔹 **Key aspects of this role include:**
- Developing and executing a content calendar across all social platforms
- Creating original content aligned with the brand voice and marketing initiatives
- Monitoring trends and platform updates to keep content fresh, relevant, and engaging
- Collaborating with various teams to support new launches, creator/influencer collaborations, and amplify brand moments
- Tracking and reporting on performance metrics to inform strategy and optimize future content
**ASSUMPTION:** This role requires a strong understanding of each platform's best practices, algorithm, and content styles. The ideal candidate will have a deep passion for health, wellness, and real food, as well as a strong aesthetic sensibility and attention to detail.
**📋 Key Responsibilities**
🔹 **Responsibilities include:**
- Developing and executing a content calendar across all social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest)
- Creating original content (photos, videos, captions) aligned with the brand voice and marketing initiatives
- Monitoring trends and platform updates to keep content fresh, relevant, and engaging
- Collaborating with the creative team to develop social-first content concepts and campaign ideas
- Working with the partnerships team to spotlight affiliate creators, influencers, and ambassadors
- Partnering with the paid media team to support creative ideation for ads and highlight high-performing organic content
- Collaborating with the Co-Founder to brainstorm new content ideas, giveaways, and community-building initiatives
- Tracking and reporting on performance metrics, providing insights and optimizations for future content
- Staying on top of industry and competitor trends to inform strategy
- Engaging with the community: responding to comments and DMs, resharing UGC, and fostering brand love
**ASSUMPTION:** This role requires a high level of organization, proactivity, and comfort juggling multiple projects at once. The ideal candidate will be a collaborative team player who loves creative brainstorming and experimentation.
**🎯 Required Qualifications**
🔹 **Education:**
- Bachelor's degree from a regionally accredited institution in business, marketing, or a related field, or equivalent experience in lieu of degree.
🔹 **Experience:**
- 2-4 years of experience managing organic social media for a consumer-facing brand (CPG or wellness preferred)
- Proven track record of growing brand presence and engagement on TikTok and Instagram
🔹 **Required Skills:**
- Strong copywriting and content creation skills (including short-form video editing experience a plus)
- Deep understanding of each platform's best practices, algorithm, and content styles
- Strong aesthetic sensibility and attention to detail
- Highly organized, proactive, and comfortable juggling multiple projects at once
- Collaborative team player who loves creative brainstorming and experimentation
- Passionate about health, wellness, and real food
**💰 Compensation & Benefits**
🔹 **Salary Range:** $65,000 to $75,000 per year
🔹 **Benefits:**
- Health Insurance (medical, dental, vision) along with paid time off and a 401(k) with company match
**📊 Applicant Insights**
**🔍 Company Context**
🔹 **Industry:** Manufacturing
🔹 **Company Size:** 51-200 employees
🔹 **Founded:** 2013
🔹 **Company Description:** Paleovalley is a modern health-conscious snack and supplement company committed to making delicious, high-quality products that do not cut corners. They source from certified organic farmers using regenerative agricultural practices and aim to support customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.
🔹 **Company Specialties:** Paleovalley specializes in creating products that prioritize nutrient density, using real food ingredients and sustainable practices.
**📊 Role Analysis**
🔹 **Career Level:** Mid-career
🔹 **Reporting Structure:** Reports directly to the Director of Marketing
🔹 **Work Arrangement:** Remote (WFH) with location restrictions within the United States
🔹 **Growth Opportunities:** This role offers opportunities to grow within the marketing department and potentially take on more responsibilities as the company expands its social media presence.
**🌍 Location & Work Environment**
🔹 **Office Type:** Remote (WFH)
🔹 **Office Location(s):** Erie, Colorado, United States
🔹 **Geographic Context:** Erie is a small city located in northern Colorado, offering a suburban environment with easy access to outdoor recreation and a short commute to the larger city of Denver.
🔹 **Work Schedule:** This role follows a standard full-time work schedule, with occasional evening and weekend work required as job duties demand.
**💼 Interview & Application Insights**
🔹 **Typical Process:**
1. Online application submission
2. Phone or video screening
3. In-depth interview with the hiring manager and relevant team members
4. Final interview with the Director of Marketing or another senior leader
🔹 **Key Assessment Areas:**
1. Understanding of social media trends and platform algorithms
2. Content creation and copywriting skills
3. Ability to work collaboratively and manage multiple projects
4. Passion for health, wellness, and real food
🔹 **Application Tips:**
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your understanding of social media trends and platform algorithms in your application materials
3. Prepare examples of your content creation and copywriting skills to discuss during the interview
4. Research Paleovalley's mission and values to demonstrate your alignment with the company's goals
**🛠️ Tools & Technologies**
🔹 **Tools/Technologies:**
- Social media platforms (TikTok, Instagram, Facebook, YouTube, Pinterest)
- Content creation and editing tools (e.g., Canva, Adobe Creative Suite, iMovie)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)
**👔 Cultural Fit Considerations**
🔹 **Company Values:**
- Real food and nutrient density
- Sustainability and regenerative agriculture
- Transparency and honesty
- Community and customer focus
🔹 **Work Style:**
- Collaborative and creative
- Data-driven and results-oriented
- Passionate about health, wellness, and real food
🔹 **Self-Assessment Questions:**
1. How do your personal values align with Paleovalley's mission and values?
2. Can you provide examples of your ability to create engaging content that resonates with a health-conscious audience?
3. How do you stay up-to-date with social media trends and platform algorithms?
**📈 Similar Roles Comparison**
🔹 **Comparison points:**
1. This role focuses on organic social media management, while related positions may involve paid media or influencer marketing.
2. Paleovalley's commitment to real food and sustainability sets it apart from other consumer-facing brands in the wellness industry.
3. Career progression in this role may lead to opportunities in marketing management or other leadership positions within the company.
**📝 Sample Projects**
🔹 **Project examples:**
1. Developing a social media strategy for a new product launch, including content calendar, creative assets, and engagement plan
2. Collaborating with influencers and brand ambassadors to create sponsored content that resonates with the target audience
3. Analyzing social media performance data to optimize content and improve engagement over time
**💡 Key Questions to Ask During Interview**
🔹 **Questions to ask:**
1. What are the biggest challenges facing the social media team currently, and how can this role help address them?
2. How does the company support the growth and development of its social media team members?
3. What are the most important qualities and skills you're looking for in a candidate for this role?
4. How does the company measure the success of its social media efforts, and what metrics are most important to track?
5. What opportunities are there for collaboration with other departments, such as partnerships or paid media, to amplify social media efforts?
**📝 Next Steps for Applicants**
🔹 **To apply for this position:**
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of your content creation and copywriting skills to discuss during the interview.
4. Research Paleovalley's mission and values to demonstrate your alignment with the company's goals.
5. Follow up with the hiring manager after your interview, expressing your interest in the role and any additional insights you gained during the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 **Job Title:** Social Media Manager
🔹 **Company:** Paleovalley
🔹 **Location:** Erie, Colorado, United States
🔹 **Job Type:** Remote (WFH) with location restrictions within the United States
🔹 **Date Posted:** April 25, 2025
🔹 **Experience Level:** 2-5 years of experience
**🚀 Job Overview**
🔹 **Key aspects of this role include:**
- Developing and executing a content calendar across all social platforms
- Creating original content aligned with the brand voice and marketing initiatives
- Monitoring trends and platform updates to keep content fresh, relevant, and engaging
- Collaborating with various teams to support new launches, creator/influencer collaborations, and amplify brand moments
- Tracking and reporting on performance metrics to inform strategy and optimize future content
**ASSUMPTION:** This role requires a strong understanding of each platform's best practices, algorithm, and content styles. The ideal candidate will have a deep passion for health, wellness, and real food, as well as a strong aesthetic sensibility and attention to detail.
**📋 Key Responsibilities**
🔹 **Responsibilities include:**
- Developing and executing a content calendar across all social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest)
- Creating original content (photos, videos, captions) aligned with the brand voice and marketing initiatives
- Monitoring trends and platform updates to keep content fresh, relevant, and engaging
- Collaborating with the creative team to develop social-first content concepts and campaign ideas
- Working with the partnerships team to spotlight affiliate creators, influencers, and ambassadors
- Partnering with the paid media team to support creative ideation for ads and highlight high-performing organic content
- Collaborating with the Co-Founder to brainstorm new content ideas, giveaways, and community-building initiatives
- Tracking and reporting on performance metrics, providing insights and optimizations for future content
- Staying on top of industry and competitor trends to inform strategy
- Engaging with the community: responding to comments and DMs, resharing UGC, and fostering brand love
**ASSUMPTION:** This role requires a high level of organization, proactivity, and comfort juggling multiple projects at once. The ideal candidate will be a collaborative team player who loves creative brainstorming and experimentation.
**🎯 Required Qualifications**
🔹 **Education:**
- Bachelor's degree from a regionally accredited institution in business, marketing, or a related field, or equivalent experience in lieu of degree.
🔹 **Experience:**
- 2-4 years of experience managing organic social media for a consumer-facing brand (CPG or wellness preferred)
- Proven track record of growing brand presence and engagement on TikTok and Instagram
🔹 **Required Skills:**
- Strong copywriting and content creation skills (including short-form video editing experience a plus)
- Deep understanding of each platform's best practices, algorithm, and content styles
- Strong aesthetic sensibility and attention to detail
- Highly organized, proactive, and comfortable juggling multiple projects at once
- Collaborative team player who loves creative brainstorming and experimentation
- Passionate about health, wellness, and real food
**💰 Compensation & Benefits**
🔹 **Salary Range:** $65,000 to $75,000 per year
🔹 **Benefits:**
- Health Insurance (medical, dental, vision) along with paid time off and a 401(k) with company match
**📊 Applicant Insights**
**🔍 Company Context**
🔹 **Industry:** Manufacturing
🔹 **Company Size:** 51-200 employees
🔹 **Founded:** 2013
🔹 **Company Description:** Paleovalley is a modern health-conscious snack and supplement company committed to making delicious, high-quality products that do not cut corners. They source from certified organic farmers using regenerative agricultural practices and aim to support customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.
🔹 **Company Specialties:** Paleovalley specializes in creating products that prioritize nutrient density, using real food ingredients and sustainable practices.
**📊 Role Analysis**
🔹 **Career Level:** Mid-career
🔹 **Reporting Structure:** Reports directly to the Director of Marketing
🔹 **Work Arrangement:** Remote (WFH) with location restrictions within the United States
🔹 **Growth Opportunities:** This role offers opportunities to grow within the marketing department and potentially take on more responsibilities as the company expands its social media presence.
**🌍 Location & Work Environment**
🔹 **Office Type:** Remote (WFH)
🔹 **Office Location(s):** Erie, Colorado, United States
🔹 **Geographic Context:** Erie is a small city located in northern Colorado, offering a suburban environment with easy access to outdoor recreation and a short commute to the larger city of Denver.
🔹 **Work Schedule:** This role follows a standard full-time work schedule, with occasional evening and weekend work required as job duties demand.
**💼 Interview & Application Insights**
🔹 **Typical Process:**
1. Online application submission
2. Phone or video screening
3. In-depth interview with the hiring manager and relevant team members
4. Final interview with the Director of Marketing or another senior leader
🔹 **Key Assessment Areas:**
1. Understanding of social media trends and platform algorithms
2. Content creation and copywriting skills
3. Ability to work collaboratively and manage multiple projects
4. Passion for health, wellness, and real food
🔹 **Application Tips:**
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your understanding of social media trends and platform algorithms in your application materials
3. Prepare examples of your content creation and copywriting skills to discuss during the interview
4. Research Paleovalley's mission and values to demonstrate your alignment with the company's goals
**🛠️ Tools & Technologies**
🔹 **Tools/Technologies:**
- Social media platforms (TikTok, Instagram, Facebook, YouTube, Pinterest)
- Content creation and editing tools (e.g., Canva, Adobe Creative Suite, iMovie)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)
**👔 Cultural Fit Considerations**
🔹 **Company Values:**
- Real food and nutrient density
- Sustainability and regenerative agriculture
- Transparency and honesty
- Community and customer focus
🔹 **Work Style:**
- Collaborative and creative
- Data-driven and results-oriented
- Passionate about health, wellness, and real food
🔹 **Self-Assessment Questions:**
1. How do your personal values align with Paleovalley's mission and values?
2. Can you provide examples of your ability to create engaging content that resonates with a health-conscious audience?
3. How do you stay up-to-date with social media trends and platform algorithms?
**📈 Similar Roles Comparison**
🔹 **Comparison points:**
1. This role focuses on organic social media management, while related positions may involve paid media or influencer marketing.
2. Paleovalley's commitment to real food and sustainability sets it apart from other consumer-facing brands in the wellness industry.
3. Career progression in this role may lead to opportunities in marketing management or other leadership positions within the company.
**📝 Sample Projects**
🔹 **Project examples:**
1. Developing a social media strategy for a new product launch, including content calendar, creative assets, and engagement plan
2. Collaborating with influencers and brand ambassadors to create sponsored content that resonates with the target audience
3. Analyzing social media performance data to optimize content and improve engagement over time
**💡 Key Questions to Ask During Interview**
🔹 **Questions to ask:**
1. What are the biggest challenges facing the social media team currently, and how can this role help address them?
2. How does the company support the growth and development of its social media team members?
3. What are the most important qualities and skills you're looking for in a candidate for this role?
4. How does the company measure the success of its social media efforts, and what metrics are most important to track?
5. What opportunities are there for collaboration with other departments, such as partnerships or paid media, to amplify social media efforts?
**📝 Next Steps for Applicants**
🔹 **To apply for this position:**
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of your content creation and copywriting skills to discuss during the interview.
4. Research Paleovalley's mission and values to demonstrate your alignment with the company's goals.
5. Follow up with the hiring manager after your interview, expressing your interest in the role and any additional insights you gained during the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.