📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: We Are Social
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social strategies for major global clients
- Creating engaging, on-trend content that simplifies complex ideas
- Collaborating with clients and influencers to bring ideas to life
- Leveraging cultural moments and trends to create brand opportunities
- Working in a fast-paced, creative environment with a global team
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content that resonates with diverse audiences.
📋 Key Responsibilities
✅ Execute social strategies across major brands
✅ Work directly with clients to bring ideas from brainstorm to breakthrough
✅ Turn cultural moments into brand opportunities
✅ Brief influencers to create content on behalf of the brand
✅ Craft content that works hard across both consumer and B2B spaces
✅ Write sharp, engaging copy that makes complex ideas simple
✅ Stay ahead of trends while keeping content strategically sound
ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media management or a related role
Required Skills:
- Proven track record in social media management
- Excellent writing and communication skills
- Strong understanding of social media trends and platforms
- Ability to work independently and in a team environment
- Proactive approach to problem-solving
- Comfortable presenting to clients and handling feedback
Preferred Skills:
- Experience with influencer marketing
- Fluency in additional languages
- Knowledge of gaming trends and culture
ASSUMPTION: Candidates should have a strong portfolio showcasing their social media content creation and management skills.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (Based on industry standards for a Social Media Manager role in Sydney)
Benefits:
- Competitive salary
- Flexible working hours
- Global team environment
- Opportunities for career growth and development
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate global clients.
ASSUMPTION: Salary range is estimated based on industry standards for a Social Media Manager role in Sydney with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: We Are Social is a global, socially-led creative agency specializing in advertising services, with a focus on social media and influencer marketing.
Company Size: We Are Social has 1,001-5,000 employees globally, providing a large, diverse work environment.
Founded: We Are Social was founded in 2008 in London, England, and has since expanded to 19 offices across four continents.
Company Description:
- We Are Social delivers a global perspective to clients in a time when social media is shaping culture.
- The agency makes ideas worth talking about by understanding social behaviors within online communities, cultures, and subcultures.
- We Are Social works with the world's biggest brands, including adidas, Samsung, Netflix, and Google, to reach the right people in a strategic, relevant, and effective way.
Company Specialties:
- Marketing
- Advertising
- Influencer marketing
- Advocacy programs
- Production
- Research & Insight
- Cultural insights
- Brand-building Strategy
- Social Media
- Creative
- Paid Media
- Distribution
- Measurement
- Branded content
- Editorial Strategy
- Sports Marketing
- Sports Sponsorship
Company Website: wearesocial.com
ASSUMPTION: We Are Social's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-level social media professional looking to gain experience working with global clients and expand their skillset.
Reporting Structure: The Social Media Manager will report directly to the Creative Director and work closely with the editorial team and clients.
Work Arrangement: This role is hybrid, requiring on-site work in Sydney and remote work as needed to accommodate global clients.
Growth Opportunities:
- Expanding skills in influencer marketing and global client management
- Potential for career progression within the agency's global network
- Opportunities to work on high-profile campaigns for major brands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn from experienced professionals and work on diverse projects.
🌍 Location & Work Environment
Office Type: We Are Social's Sydney office is a creative, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Level 2, 144 Cleveland Street Chippendale, Sydney, New South Wales, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving arts and culture scene.
- The city offers a high quality of life, with beautiful beaches, parks, and numerous dining and entertainment options.
- Sydney's central business district is home to many of the world's leading corporations, providing ample networking opportunities.
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM AEST. Some flexibility is required to accommodate global clients.
ASSUMPTION: Sydney's diverse cultural landscape and thriving business environment provide an ideal backdrop for a dynamic and engaging work experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the Creative Director and/or other team members
- Final interview with the Global Creative Director
Key Assessment Areas:
- Cultural fit and understanding of We Are Social's values
- Portfolio and case studies demonstrating social media management skills
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio showcasing your social media content creation and management skills.
- Research We Are Social's clients and industry to demonstrate your understanding of the agency's work.
- Practice presenting your ideas and be prepared to discuss your approach to social media management.
ATS Keywords: Social Media Management, Content Creation, Influencer Marketing, Trend Analysis, Copywriting, Client Relations, Cultural Awareness, Community Engagement, Proactivity, Presentation Skills, Strategic Thinking, B2B Marketing, Adaptability, Team Collaboration, Problem Solving, Time Management
ASSUMPTION: We Are Social's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the agency.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Sprout Social)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Curiosity
- Courage
- Cultural awareness
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- How do you stay up-to-date with social media trends and cultural shifts?
- Can you provide an example of a time when you turned a cultural moment into a brand opportunity?
- How do you approach working with clients to bring ideas from brainstorm to breakthrough?
ASSUMPTION: We Are Social values candidates who are creative, culturally aware, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the fast-paced nature of social media and global client demands
- Working with diverse teams and clients across different time zones
- Staying ahead of trends and maintaining a strong understanding of the ever-evolving social media landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on social media and influencer marketing.
- While the role is based in Sydney, the global nature of We Are Social's client base exposes the Social Media Manager to diverse industries and cultures.
- Career progression opportunities within We Are Social's global network are extensive, with potential for growth into senior roles or specialized areas such as influencer marketing or global client management.
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to diverse industries and cultures.
📝 Sample Projects
- Developing and executing a social media strategy for a global tech brand, including content creation, influencer partnerships, and community management
- Creating engaging, on-trend content for a fashion brand's social media channels, leveraging cultural moments and trends to drive brand awareness and engagement
- Managing a B2B social media campaign for a professional services firm, focusing on thought leadership and industry insights to generate leads and drive business growth
ASSUMPTION: These sample projects demonstrate the diverse range of clients and industries the Social Media Manager may work with at We Are Social.
❓ Key Questions to Ask During Interview
- How does We Are Social support the professional development of its employees?
- Can you describe the team structure and dynamics within the Sydney office?
- How does We Are Social approach working with global clients, and what support is provided to the Social Media Manager in this regard?
- What are the key priorities for this role in the first 90 days?
- How does We Are Social measure the success of its social media campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions are designed to provide insight into We Are Social's company culture, team dynamics, and expectations for the Social Media Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare a portfolio showcasing your social media content creation and management skills.
- Research We Are Social's clients and industry to demonstrate your understanding of the agency's work.
- Practice presenting your ideas and be prepared to discuss your approach to social media management.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
