📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: GovAssist
🔹 Location: San Juan, Puerto Rico (Remote)
🔹 Job Type: Remote (Solely)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to grow online presence
- Creating engaging content for various platforms and audiences
- Monitoring and analyzing performance metrics to optimize campaigns
- Collaborating with cross-functional teams to align social media efforts with business goals
- Staying up-to-date with social media trends and platform updates
ASSUMPTION: This role requires a balance of creativity, analytical skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Own the social roadmap: build and refresh a channel-specific strategy that aligns with business goals and audience insights.
✅ Run the content machine: ideate, script, schedule, and publish posts, Reels, Stories, carousels, and live sessions.
✅ Champion brand voice: ensure every caption, visual, and emoji is on-brand, inclusive, and conversation-worthy.
✅ Grow and guard the community: monitor comments and DMs, elevate praise, resolve concerns, and keep sentiment positive.
✅ Marry organic with paid: partner with media buyers so boosted content and ads amplify—never duplicate—effort.
✅ Activate creators: brief influencers and source UGC that adds credibility and extends reach.
✅ Measure what matters: track KPIs in native dashboards and third-party tools, A/B-test creative, and iterate fast.
✅ Report insights: translate data into crisp recommendations for campaigns, product teams, and leadership.
✅ Stay ahead of the algorithm: spot platform updates and cultural trends early, pivoting tactics in real time.
✅ Safeguard compliance: uphold advertising standards, copyright rules, and data-privacy regulations across all regions.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven success growing engaged communities and driving traffic or revenue (2-5 years)
Required Skills:
- Hands-on mastery of Meta Business Suite, TikTok, YouTube Studio, and social-listening tools
- Stellar writing chops, visual intuition, and an eye for what plays well on mobile
- Calm under pressure, quick to adapt, and hungry to test, learn, and repeat
Preferred Skills:
- Experience with paid social media advertising
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in the United States)
Benefits:
- Fully Remote Work Setup
- Professional Development Opportunities
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the United States. The actual salary may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: GovAssist is a specialized travel consultancy focused on visa processing and travel documentation services. They operate in the competitive and dynamic travel industry.
Company Size: GovAssist has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 2019, GovAssist has been operating for 6 years, indicating a stable and established company.
Company Description:
- GovAssist is a leading internet-based travel technology company specializing in end-to-end visa applications and consultancy for personal or professional travel purposes.
- They have a proven track record of assisting tens of thousands of applicants in successfully obtaining nonimmigrant visas to the United States.
- GovAssist is affiliated with GovAssist Legal, a distinguished Utah law firm, offering comprehensive legal services for immigration matters at a one-time, transparent flat fee.
Company Specialties:
- Visa Processing
- Travel Documentation Services
- Immigration Law
Company Website: govassist.com
ASSUMPTION: GovAssist's focus on visa processing and travel documentation services sets it apart from typical travel agencies, requiring a unique approach to social media management.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in social media management.
Reporting Structure: The Social Media Manager will report directly to the Marketing Director or a similar role.
Work Arrangement: This is a fully remote position, offering flexibility and work-life balance.
Growth Opportunities:
- As GovAssist continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
- Professional development opportunities are available to help the candidate grow in their role.
ASSUMPTION: Given GovAssist's mid-sized company structure, there may be opportunities for the Social Media Manager to work closely with other departments and influence the company's overall marketing strategy.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): San Juan, Puerto Rico
Geographic Context:
- San Juan, Puerto Rico, is the capital and most populous city of Puerto Rico, offering a vibrant and diverse cultural environment.
- The fully remote work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: While the work arrangement is fully remote, the candidate may be required to work during standard business hours to effectively communicate with the team and manage social media channels.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and skills-based interviews
- Final interview with the hiring manager
Key Assessment Areas:
- Creativity and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight specific examples of growing engaged communities and driving traffic or revenue in previous roles.
- Demonstrate a strong understanding of social media trends and platform-specific strategies.
- Showcase your ability to create engaging content and manage multiple projects simultaneously.
ATS Keywords: Social Media Strategy, Content Creation, Community Management, Analytics, Brand Voice, Influencer Marketing, Paid Media, A/B Testing, Compliance, Crisis Management, Visual Communication, Creative Writing
ASSUMPTION: GovAssist may use an Applicant Tracking System (ATS) to filter and rank candidates based on the relevance of their skills and experience to the job description. Including relevant keywords in your application materials can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Meta Business Suite
- TikTok
- YouTube Studio
- Social-listening tools (e.g., Hootsuite, Sprout Social, Brand24)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: The candidate should have hands-on experience with the listed tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Expertise: GovAssist prides itself on its deep understanding of visa processing and travel documentation services.
- Customer-centric: They prioritize the needs and satisfaction of their clients above all else.
- Integrity: GovAssist upholds the highest ethical standards in all its interactions with clients and partners.
Work Style:
- Collaborative: GovAssist encourages open communication and teamwork across departments.
- Adaptable: The company is open to new ideas and willing to pivot strategies as needed.
- Data-driven: Decisions are made based on performance metrics and data analysis.
Self-Assessment Questions:
- Do you have a proven track record of growing engaged communities and driving traffic or revenue?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Candidates who align with GovAssist's values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing multiple social media channels and creating engaging content for each platform can be time-consuming and challenging.
- Keeping up with social media trends and platform updates requires continuous learning and adaptation.
- Ensuring compliance with advertising standards, copyright rules, and data-privacy regulations across all regions can be complex and demanding.
- The fully remote work arrangement may require self-motivation and strong time management skills.
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and a strong understanding of social media best practices.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role requires a broader range of skills and more strategic thinking, while the Social Media Specialist focuses on day-to-day content creation and community management.
- Industry-specific context: GovAssist's focus on visa processing and travel documentation services sets it apart from typical travel agencies, requiring a unique approach to social media management.
- Career path comparison: The Social Media Manager role can lead to career progression into leadership or strategic roles within the marketing department.
ASSUMPTION: Understanding the differences between similar roles and the specific requirements of the travel industry can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and implementing a social media strategy for a visa processing campaign, including content creation, community management, and paid media integration.
- Managing a crisis communication plan in response to a sudden change in visa requirements or travel advisories.
- Analyzing social media performance metrics to identify trends, optimize campaigns, and report insights to stakeholders.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role at GovAssist.
❓ Key Questions to Ask During Interview
- Can you describe the current social media strategy and how this role fits into the broader marketing plan?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does GovAssist support the professional development and growth of its social media team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does GovAssist ensure compliance with advertising standards, copyright rules, and data-privacy regulations across all regions?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns, content, and analytics to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
