Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Happy Mammoth

🔹 Location: Sofia, Sofia-Grad, Bulgaria (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (EU hours required)

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence on Facebook, Instagram, and Twitter for multiple brands
• Creating and producing engaging content (videos, posts, etc.)
• Planning and maintaining content calendar
• Monitoring comments, DMs, and brand mentions
• Tracking channel performance and reporting on KPIs

ASSUMPTION: This role requires a strong understanding of social media platforms and audience engagement, as well as the ability to thrive in a fast-paced, remote work environment.

📋 Key Responsibilities

✅ Develop and manage the organic social media strategy aligned with brand tone, content pillars, and marketing goals

✅ Plan and maintain the content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook, X)

✅ Create and produce high-performing posts (static, video, stories, lives, carousels)

✅ Source and integrate UGC, testimonials, and influencer content into the feed

✅ Monitor comments, DMs, and brand mentions in a timely and brand-consistent manner

✅ Track channel performance and report on KPIs: engagement rate, reach, growth, saves, shares, and sentiment

✅ Identify trends, conversations, and opportunities to keep the brand relevant

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience managing and creating content for social media platforms (2-5 years)

Required Skills:

• Proven experience working with D2C e-commerce brands
• Strong understanding of audience engagement and content planning
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas

Preferred Skills:

• Experience in the wellness industry (prior work with supplements)
• Being a content creator is a strong plus (not mandatory)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for remote roles in Bulgaria)

Benefits:

• Competitive Salary
• Paid Holidays
• Work From Anywhere
• Join A Supportive, Global Team
• Flexible Working Hours
• Exciting & Dynamic Work Environment
• Make A Real Impact

Working Hours: Full-time, with a focus on EU hours (GMT)

ASSUMPTION: The salary range is an estimate based on industry standards for remote roles in Bulgaria, as no salary information was provided in the original job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2016 (10 years ago)

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• Their mission is to source the highest quality, natural ingredients and carefully formulate supplements that support women's unique health needs of all ages
• They sell across the United States, Australia, and Europe

Company Specialties:

• Formulating and producing natural health supplements
• Marketing gut, digestive, and microbiome health foods
• Selling products across multiple regions

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth is a well-established company in the wellness industry, with a strong focus on natural and science-backed products.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing team or a marketing manager

Work Arrangement: Remote (with a focus on EU hours)

Growth Opportunities:

• Potential career progression within the marketing department
• Expanding skills in social media management and content creation
• Gaining experience working with a global team and multiple brands

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Remote (with no physical office location)

Office Location(s): Sofia, Bulgaria (with a remote work arrangement)

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
• The city offers a mix of historical and modern attractions, with a vibrant cultural scene
• Bulgaria is a member of the European Union, with GMT as its standard time zone

Work Schedule: Full-time, with a focus on EU hours (GMT)

ASSUMPTION: While the role is remote, the candidate must be available during EU hours to effectively manage the social media presence for brands operating in multiple time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Skills assessment (e.g., content creation, social media management)
• Final interview with the hiring manager

Key Assessment Areas:

• Social media management skills
• Content creation and planning abilities
• Understanding of audience engagement and brand tone
• Project management and organizational skills

Application Tips:

• Highlight relevant social media management experience and achievements
• Include a portfolio or examples of previous content creation work
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare questions about the company's social media strategy and growth plans

ATS Keywords: Social Media Management, Content Creation, B2C Marketing, Audience Engagement, Content Planning, Project Management, Collaboration, Visual Communication, Written Communication, Self-Motivation, Deadline-Driven, Fresh Ideas, Wellness Industry Knowledge, E-commerce Experience

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, X
• Content creation tools: Canva, Adobe Creative Suite, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: The candidate should be proficient in using social media management tools and platforms, as well as content creation software.

👔 Cultural Fit Considerations

Company Values:

• Fun and science-backed natural health information
• Supporting women's unique health needs
• Global team collaboration

Work Style:

• Remote and flexible work arrangements
• Fast-paced and dynamic work environment
• Focus on making a real impact

Self-Assessment Questions:

• Do you align with the company's mission to support women's health through natural supplements?
• Are you comfortable working in a remote, global team environment?
• Can you thrive in a fast-paced, dynamic work environment and manage multiple priorities?

ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple brands and social media platforms simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Working remotely and maintaining a consistent work-life balance
• Meeting the expectations of a global team and multiple stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and effective communication.

📈 Similar Roles Comparison

• This role focuses on organic social media management, while some similar roles may also involve paid advertising
• Happy Mammoth operates in the wellness industry, while other companies may be in different sectors
• Career progression may vary depending on the company's size and structure

ASSUMPTION: Applicants should research similar roles and companies to better understand the industry and potential career paths.

📝 Sample Projects

• Creating a content calendar for a month-long social media campaign
• Developing a strategy to increase engagement and reach on a specific brand's social media channels
• Collaborating with influencers and content creators to produce sponsored posts

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage projects independently and drive them from concept to completion.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company's brands?
• What are the most significant challenges facing the social media presence of the company's brands?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance for remote employees?

ASSUMPTION: These questions help applicants better understand the role's expectations, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of previous content creation work
• Prepare for a phone or video screening and skills assessment
• Follow up with the hiring manager one week after your final interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.