S

Social Media Manager

SOCi
Full-time
Remote
Worldwide
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager

πŸ”Ή Company: SOCi

πŸ”Ή Location: Vancouver, British Columbia, Canada

πŸ”Ή Job Type: Remote

πŸ”Ή Category: πŸ“± Social Media Marketing

πŸ”Ή Date Posted: Mon Mar 31 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing multi-channel social media content strategies
  • Managing a defined book of customers
  • Crafting compelling content and adapting campaigns for maximum impact
  • Advising clients and internal teams on social media best practices

ASSUMPTION: This role is flexible and may involve both strategy development and direct client coordination based on the individual’s experience and skills.

πŸ“‹ Key Responsibilities

βœ… Serve as the primary point of contact for key customers, fostering strong relationships and ensuring alignment with their social media strategies and business objectives.

βœ… Potentially manage a defined book of customers, offering account management support as needed.

βœ… Create and implement social media initiatives tailored to client objectives, leveraging data-driven insights.

βœ… Analyze the performance of social media content relative to client KPIs and refine strategies to optimize results.

βœ… Provide guidance on Facebook boosting and ad management.

βœ… Collaborate cross-functionally to streamline project workflows and resolve obstacles.

βœ… Maintain quality control by reviewing and occasionally creating or managing posts to meet service-level agreements (SLAs).

βœ… Support the CSM team in strategy sessions and alignment of customer needs with SOCi services.

βœ… Stay informed of evolving social media trends, proactively recommending innovative ideas.

ASSUMPTION: Responsibilities may vary slightly depending on the project demands and client requirements.

🎯 Required Qualifications

Education: Preferred B.A. in Communications, English, Journalism, Marketing, PR, or related field.

Experience: Minimum 3 years in social media strategy, 2 years in a customer-facing role.

Required Skills:

  • Stellar writing and editing skills
  • Project management skills
  • Excellent time management
  • Knowledge of social media platforms (Facebook, Instagram, LinkedIn, etc.)

Preferred Skills:

  • Experience in startup, social media marketing, and/or SaaS
  • Experience with graphic design programs like Canva

ASSUMPTION: The candidate should have a balance of creativity and analytical thinking to drive effective social media strategies.

πŸ’° Compensation & Benefits

Salary Range: $53,919 CAD to $84,426 CAD base plus bonuses/commission

Benefits:

  • Health insurance plans, dental, and vision
  • 401(k) plan with employer match
  • Flexible paid time off and quarterly wellness days

Working Hours: Full-time, 40 hours per week with flexible work arrangements

ASSUMPTION: Salary varies based on experience, skills, and education. Benefits are designed to support overall employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SOCi operates in the software development industry, primarily focusing on AI-powered marketing solutions.

Company Size: 501-1,000 employees, indicating a company large enough to offer diverse opportunities yet nimble enough to maintain a dynamic startup feel.

Founded: 2012

Company Description:

  • Leader in AI-powered marketing solutions for multi-location businesses
  • Recognized by Fast Company as one of the World's Most Innovative Companies
  • Offers a digital workforce capable of handling workload akin to 1,000 local marketers

Company Specialties:

  • Social Media
  • Digital Marketing
  • Localized Social Advertising

Company Website: http://www.soci.ai

ASSUMPTION: SOCi's focus on technology and scaling solutions effectively supports client demand in an innovative and efficient manner.

πŸ“Š Role Analysis

Career Level: This is a mid-level position, offering room for growth within the organization.

Reporting Structure: Likely reports to a senior manager within the Professional Services team, collaborating with other social media specialists and account managers.

Work Arrangement: Hybrid, allowing flexibility between office and remote work.

Growth Opportunities:

  • Possibility for advancement in social media strategy leadership
  • Opportunities to work with high-profile clients
  • Potential to influence strategic company initiatives

ASSUMPTION: The diverse and global nature of the client base provides substantial exposure and learning opportunities.

🌍 Location & Work Environment

Office Type: SOCi provides a flexible work environment with opportunities to work remotely.

Office Location(s): San Diego, California (Headquarters); potential local office to open in Vancouver, BC.

Geographic Context:

  • Work with a global client base
  • Dynamic urban working environment
  • Collaborative and agile workspace

Work Schedule: Standard office hours with flexibility to accommodate client needs.

ASSUMPTION: Hybrid arrangement supports both work-life balance and collaborative team dynamics.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening
  • Phone interview with HR
  • Technical interview or case study presentation
  • Final interview with the hiring manager

Key Assessment Areas:

  • Social media strategy development experience
  • Problem-solving abilities
  • Communication and client management skills

Application Tips:

  • Highlight experience in social media campaigns
  • Emphasize skills in storytelling and data analysis
  • Showcase examples of client success stories

ATS Keywords: Social Media Strategy, Content Creation, Project Management, Customer Success

ASSUMPTION: The application process focuses on evaluating creativity, strategic thinking, and client management capabilities.

πŸ› οΈ Tools & Technologies

  • Canva for graphic design
  • Facebook Business Tools
  • Social media analytics platforms

ASSUMPTION: Expertise with these tools is crucial for efficient social media strategy execution.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation-driven
  • Client-focused
  • Data-informed decision making

Work Style:

  • Collaborative
  • Proactive problem-solving
  • Agility in fast-paced environments

Self-Assessment Questions:

  • Do you thrive in a fast-paced work environment?
  • Can you balance creativity with analytical thinking?
  • Are you comfortable leading client-facing initiatives?

ASSUMPTION: A strong cultural fit involves being innovative, adaptive, and client-centric.

⚠️ Potential Challenges

  • Balancing multiple client accounts simultaneously
  • Keeping up with rapid changes in social media trends
  • Effectively measuring and analyzing social media ROI
  • Ensuring client satisfaction across diverse accounts

ASSUMPTION: Candidates should be prepared to navigate a dynamic, challenging work environment with clear communication and adaptability.

πŸ“ˆ Similar Roles Comparison

  • More focus on client management than traditional social media strategist roles
  • Greater emphasis on data-driven decision making
  • Opportunities to work with high-profile brands

ASSUMPTION: Similar roles may involve less client-facing responsibilities and more team-focused strategy development.

πŸ“ Sample Projects

  • Developing a seasonal social media marketing campaign for a retail brand
  • Coordinating a multi-platform launch for a new product line
  • Analyzing engagement data to optimize content strategies

ASSUMPTION: Successful sample projects emphasize creativity, strategic impact, and data utilization.

❓ Key Questions to Ask During Interview

  • What are the primary metrics for success in this role?
  • How does SOCi support professional development?
  • What is the team collaboration dynamic like?
  • How frequently will I interact with clients?
  • What opportunities exist for career advancement within SOCi?

ASSUMPTION: These questions aim to clarify expectations, growth opportunities, and the support available within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the SOCi careers page
  • Ensure your resume highlights relevant social media experience
  • Prepare a portfolio of past social media campaigns
  • Contact references who can attest to your social media strategy skills
  • Practice potential interview questions focusing on client and content strategy

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.