T

Social Media Manager

The Social Hub
Full-time
On-site
Remote
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager

πŸ”Ή Company: The Social Hub

πŸ”Ή Location: NL-Hub

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Hospitality

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing global social media strategy
  • Creating and curating engaging content for various social media platforms
  • Collaborating with cross-functional teams to ensure consistent branding
  • Analyzing social media performance and providing regular reports
  • Managing and mentoring local marketing teams across multiple locations

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Own and lead the social media content plan, ensuring clearly-defined and measurable objectives and KPIs such as reach, engagement, and lead generation

βœ… Showcase the best of The Social Hub's brand story, community, products, and experiences on our global social channels with boundless creativity

βœ… Work closely with Content, Studio, and partner agencies to regularly plan and schedule content across global social media channels with clear content purpose

βœ… Leverage your own copywriting (fluent UK English) skills and multi-media skills to create content posts within brand tone of voice and social media style guide

βœ… Coordinate local teams by managing and implementing social local strategy and guidelines, identifying opportunities to push or collaborate on global content as well as curate local content and stories

βœ… Own, lead, and manage special social projects within the Brand & Content Team and other teams (e.g., Influencer Marketing strategy)

βœ… Manage creative agency relationships to ensure top-quality content, met KPIs, and budget

βœ… Oversee day-to-day community management and moderation of global social media

βœ… Conduct regular social listening across social channels to gain insights into how customers are discussing TSH brand on social media and provide a feedback loop to broader stakeholders. In addition, conduct regular audience analysis to generate insights into who our followers are on our social channels and who else they follow (i.e., their affinities). Define social channel fit with existing target audiences and identify potential new demographics to target

ASSUMPTION: This role requires a strong understanding of social media trends, analytics, and content creation, as well as the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6+ years of social strategy, creative production, and reporting experience

Required Skills:

  • Proven track record in social media management
  • Excellent creative writing and multimedia skills
  • Strong analytical skills and data-driven mindset
  • Fluency in English (written and spoken), with additional languages a plus
  • Excellent stakeholder management skills

Preferred Skills:

  • Experience working in an international, fast-paced matrix organization
  • Fluency in Dutch, Spanish, or Italian
  • Ability to live and work in The Netherlands or Spain

ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of global branding will be at an advantage.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for a Social Media Manager role in the Netherlands)

Benefits:

  • Awesome discounts in all our properties in Europe
  • Learning opportunities and growth potential
  • Fun workplace with events and a great team

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitality, with a focus on hybrid hospitality, student accommodation, and coworking spaces

Company Size: Medium (201-500 employees), offering a dynamic and international work environment

Founded: 2012, with plans to expand to 65 locations in 5 years

Company Description:

  • Redefining hybrid hospitality since 2012
  • Offers a community-driven, socially inspired hotel concept with student accommodation, long and short hotel-stay options, eat & drink, gym, and rooftop bar facilities, and coworking spaces
  • Committed to making society a better place for everyone

Company Specialties:

  • Student Housing
  • Hotel
  • Accommodation
  • Design
  • restaurant
  • hospitality
  • office space
  • co-working
  • and co-working office

Company Website: thestudenthotel.com

ASSUMPTION: The Social Hub is a dynamic and growing company, offering opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company

Reporting Structure: This role reports directly to the Content Manager and works closely with the Studio, Digital Marketing, CRM, Community, and other teams

Work Arrangement: On-site, with the possibility of hybrid work in the future

Growth Opportunities:

  • Potential to grow within the Content team or take on additional responsibilities
  • Opportunities to work on special projects and initiatives
  • Possibility to move into a management or leadership role in the future

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing company, with potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Amsterdam, The Netherlands (with the possibility of remote work for the right candidate)

Geographic Context:

  • The Netherlands is a multicultural country with a strong economy and a high quality of life
  • Amsterdam is the capital and largest city in the Netherlands, known for its vibrant culture, historic architecture, and diverse neighborhoods
  • The Social Hub's office is located in the heart of Amsterdam, offering easy access to public transportation, shops, restaurants, and cultural attractions

Work Schedule: Full-time, with the possibility of flexible hours and remote work for the right candidate

ASSUMPTION: The work environment at The Social Hub is dynamic, creative, and collaborative, with a strong focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the hiring manager
  • In-person or virtual interview with the Content Manager and other team members
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Creativity and strategic thinking
  • Analytical skills and data-driven mindset
  • Communication and presentation skills
  • Collaboration and teamwork
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Showcase your portfolio or examples of your social media work, if applicable
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
  • Research the company and the role to demonstrate your enthusiasm and understanding of the position

ATS Keywords: Social Media Strategy, Creative Production, Reporting, Stakeholder Management, Copywriting, Community Management, Content Marketing, Social Listening, Audience Analysis, Digital Marketing, Analytical Skills, Project Management, Team Collaboration, Fluent English, Multimedia Skills, Entrepreneurial Mindset

ASSUMPTION: The interview process at The Social Hub is thorough and comprehensive, designed to assess the candidate's skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
  • Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
  • Content creation tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The Social Media Manager will be expected to have a strong working knowledge of social media platforms, management tools, and analytics tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Curiosity
  • Consciousness
  • Celebration

Work Style:

  • Collaborative and team-oriented
  • Innovative and creative
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment?
  • Are you passionate about social media and staying up-to-date with the latest trends and best practices?
  • Do you have a proven track record of creating engaging and effective social media content?
  • Are you comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously?

ASSUMPTION: The ideal candidate for this role will be a creative and strategic thinker with a strong understanding of social media and a collaborative work style.

⚠️ Potential Challenges

  • Managing multiple social media channels and ensuring consistent branding across all platforms
  • Keeping up with the latest social media trends and algorithm changes
  • Collaborating effectively with cross-functional teams and managing stakeholder expectations
  • Balancing creative and analytical responsibilities

ASSUMPTION: The Social Media Manager will need to be adaptable, proactive, and able to manage multiple priorities and deadlines.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional hospitality roles, this position focuses heavily on digital marketing and social media strategy
  • This role requires a strong understanding of both creative and analytical skills, as well as the ability to manage multiple projects simultaneously
  • Career progression in this role could lead to management or leadership positions within the Content team or other departments

ASSUMPTION: This role is unique within the hospitality industry, offering a blend of creative, strategic, and analytical responsibilities.

πŸ“ Sample Projects

  • Developing and executing a global social media campaign to launch a new product or service
  • Analyzing social media performance data to identify trends and make data-driven recommendations for improvement
  • Managing a team of local marketing managers to ensure consistent branding and effective communication across multiple social media channels

ASSUMPTION: The Social Media Manager will be expected to work on a variety of projects, from creative content development to data analysis and strategic planning.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does this role fit into the broader content strategy and marketing goals of the company?
  • What opportunities are there for growth and development within this role and the company as a whole?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of the company's goals and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on social media management, content creation, and analytics
  • Prepare a portfolio or examples of your social media work, if applicable
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.