Social Media Manager (eCommerce)

📌 Core Information

🔹 Job Title: Social Media Manager (eCommerce)

🔹 Company: DreamHire.com

🔹 Location: Indonesia (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive social media strategy for an eCommerce brand.
• Managing and optimizing paid social campaigns to drive traffic and ROAS.
• Creating, curating, and managing high-quality, on-brand content tailored to each platform and customer segment.
• Collaborating with cross-functional teams to align social content with promotions, product launches, and seasonal campaigns.
• Monitoring, analyzing, and reporting on performance metrics to drive engagement, traffic, and conversions.

ASSUMPTION: This role requires a strong understanding of eCommerce, social media platforms, and performance marketing strategies. Candidates should be comfortable working remotely and collaborating with global teams.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and sales across platforms like Instagram, Facebook, TikTok, Pinterest, X (Twitter), and LinkedIn.

✅ Create, curate, and manage high-quality, on-brand content (images, videos, stories, product tags, etc.) tailored to each platform and customer segment.

✅ Collaborate with the team to align social content with promotions, product launches, and seasonal campaigns.

✅ Manage and optimize paid social campaigns to drive traffic and ROAS, working closely with performance marketing teams.

✅ Monitor, analyze, and report on performance metrics (e.g. engagement, follower growth, conversion rates, revenue from social channels).

✅ Engage with followers and online communities to build brand loyalty and handle inquiries or feedback in a timely, brand-consistent manner.

✅ Identify and manage relationships with influencers, brand ambassadors, and content creators relevant to the eCommerce space.

✅ Stay updated on social media trends, tools, best practices, and competitor activity in the eCommerce landscape.

ASSUMPTION: This role requires a proactive, data-driven approach to social media management. Candidates should be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years of experience managing social media for an eCommerce brand or digital agency.

Required Skills:

• Strong understanding of social commerce, platform algorithms, and the customer buying journey.
• Proficiency with tools such as Meta Business Suite (or other eCommerce platforms), Google Analytics, and content creation/editing software (e.g. Canva, Adobe Suite).
• Hands-on experience managing paid social campaigns (Meta Ads, TikTok Ads, etc.).
• Exceptional writing, editing, and communication skills.
• Strong analytical mindset with a passion for data-driven decisions.
• Creative thinker who thrives in a fast-paced, detail-oriented environment.

Preferred Skills:

• Fluency in multiple languages (English is a must).
• Experience working with remote teams across different time zones.

ASSUMPTION: Candidates with experience in eCommerce and a proven track record of driving engagement, traffic, and conversions through social media campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per month (Industry standard for mid-senior level eCommerce social media managers in Indonesia, based on Glassdoor and Payscale data).

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional growth and development.
• Competitive compensation and benefits package.

Working Hours: 40 hours per week, with flexible hours to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: DreamHire.com is a headhunter agency specializing in hiring amazing offshore talent for remote positions. They focus on sourcing top employees for any job that can be done remotely.

Company Size: DreamHire.com is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: The company's founding date and history are not explicitly stated on their LinkedIn profile.

Company Description:

• DreamHire.com is a remote-first company, enabling global collaboration and diversity in their workforce.
• Their mission is to connect talented professionals with remote job opportunities, fostering a global network of skilled workers.
• The company focuses on sourcing top talent for various industries, including eCommerce, marketing, and customer service.

Company Specialties:

• Remote hiring and recruitment for global companies.
• Sourcing top talent for various industries and job functions.
• Building and maintaining a global network of skilled professionals.

Company Website: DreamHire.com

ASSUMPTION: DreamHire.com's focus on remote work and global talent sourcing makes this role an excellent opportunity for candidates seeking international experience and flexible work arrangements.

📊 Role Analysis

Career Level: This role is a mid-senior level position, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or Head of Marketing, depending on the company's organizational structure.

Work Arrangement: This is a part-time, remote position. Candidates should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As the company grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
• Candidates can also expand their skills and expertise by working on diverse eCommerce projects and collaborating with global teams.

ASSUMPTION: This role offers a unique opportunity for candidates to gain international experience and grow their careers in the dynamic eCommerce industry.

🌍 Location & Work Environment

Office Type: Remote (100% remote work).

Office Location(s): Indonesia (candidates can work from anywhere in Indonesia).

Geographic Context:

• Indonesia is the fourth most populous country in the world, with a diverse culture and a growing eCommerce market.
• The country has a tropical climate, with temperatures ranging from 21°C to 33°C (70°F to 91°F) throughout the year.
• Indonesia has a developing infrastructure, with reliable internet access in major cities and urban areas.

Work Schedule: The work schedule is flexible, with a focus on delivering results and meeting deadlines. Candidates should be comfortable managing their time effectively and communicating their progress to the team.

ASSUMPTION: This remote work arrangement allows candidates to maintain a healthy work-life balance while enjoying the convenience of working from home or a co-working space of their choice.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview with the hiring manager to discuss the role and assess cultural fit.
• Assessment of social media management skills, including a task or project to evaluate the candidate's ability to create engaging content and optimize paid social campaigns.
• Final interview with the marketing team or other stakeholders to discuss the candidate's fit within the team and the company's long-term goals.

Key Assessment Areas:

• Candidates' understanding of eCommerce and social media platforms.
• Ability to create engaging, on-brand content and optimize paid social campaigns.
• Analytical skills and data-driven decision-making approach.
• Communication and collaboration skills, particularly in a remote work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in eCommerce and social media management.
• Include specific examples of successful social media campaigns you've managed, emphasizing the results and ROI you achieved.
• Demonstrate your understanding of the Indonesian eCommerce market and how you plan to leverage local trends and insights to drive engagement and sales.

ATS Keywords: Social Media Management, eCommerce, Performance Marketing, Content Creation, Paid Social Campaigns, Analytics, Engagement, Influencer Management, Remote Work

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's current priorities. Candidates should be prepared to adapt their application materials and interview responses to address these factors.

🛠️ Tools & Technologies

• Meta Business Suite (or other eCommerce platforms)
• Google Analytics
• Content creation/editing software (e.g. Canva, Adobe Suite)
• Paid social campaign management tools (e.g. Meta Ads, TikTok Ads)
• Project management and collaboration tools (e.g. Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Global collaboration and diversity
• Flexibility and adaptability
• Results-driven and data-informed decision-making

Work Style:

• Remote work and flexible hours
• Strong communication and collaboration skills
• Proactive and self-motivated

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable managing your time effectively and communicating your progress to global teams?
• Do you have a strong understanding of eCommerce and social media platforms, with a proven track record of driving engagement and conversions?

ASSUMPTION: Candidates who are comfortable working remotely and have a strong understanding of eCommerce and social media platforms will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing time zones and coordinating with global teams may present communication challenges.
• Keeping up with the fast-paced nature of eCommerce and social media trends may require continuous learning and adaptation.
• Balancing the demands of part-time work with other responsibilities or commitments may be challenging for some candidates.
• Candidates may face competition from other experienced social media managers seeking international opportunities.

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role differs from traditional social media manager positions in that it focuses specifically on eCommerce and requires a strong understanding of the customer buying journey and platform algorithms.
• In the Indonesian eCommerce landscape, this role may involve working with local influencers and content creators to drive brand awareness and engagement.
• Career paths for successful social media managers in eCommerce may include moving into leadership roles, such as Marketing Manager or Head of Marketing, or specializing in specific aspects of eCommerce, such as customer acquisition or retention.

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for growth and development in the dynamic eCommerce industry.

📝 Sample Projects

• Developing and implementing a social media strategy for an eCommerce brand launching in Indonesia, including localizing content and optimizing paid campaigns for the Indonesian market.
• Managing a team of content creators and influencers to produce engaging, on-brand content that drives engagement and conversions.
• Analyzing and optimizing paid social campaigns to improve ROAS and drive revenue growth for an eCommerce brand.

ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of this role and the impact it can have on an eCommerce brand's success.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term goals for growth and expansion in the Indonesian eCommerce market?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does the company support the professional development and growth of its employees, particularly in remote work environments?
• What are the most significant challenges facing the eCommerce industry in Indonesia, and how can this role help address them?
• How does the company approach collaboration and communication with global teams, and what tools and processes are in place to facilitate this?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience in eCommerce and social media management, including specific examples of successful campaigns and the results you achieved.
• Prepare for the interview by researching the Indonesian eCommerce market and thinking about how you can leverage local trends and insights to drive engagement and sales.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.