📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Probe CX
🔹 Location: Makati City, Quezon City, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Probe CX’s social media presence across multiple platforms
- Creating, managing, and optimizing engaging content for digital audiences
- Collaborating with a high-performing marketing and communications team
- Analyzing performance metrics and informing strategy
- Supporting paid campaigns, influencer engagement, and crisis communications
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on community management and content creation.
📋 Key Responsibilities
✅ Manage day-to-day execution of social media channels for multiple brands
✅ Create and curate engaging content, including copy, graphics, video, and infographics
✅ Nurture a positive and active online community
✅ Collaborate with the extended Marketing & Communications team to support brand consistency and campaign success
✅ Use social media analytics to track performance, report on key metrics, and inform strategy
✅ Stay ahead of platform trends, algorithm changes, and engagement tactics
✅ Support paid campaigns, influencer engagement, and reputational or crisis comms moments as needed
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and community engagement, with a focus on driving digital engagement and impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-8 years of experience in social media management, ideally in a corporate or B2B environment
Required Skills:
- Strong copywriting and content creation skills
- Experience using scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Understanding of online reputation management and community moderation best practices
- Creative thinking combined with a data-driven mindset
Preferred Skills:
- Familiarity with design tools or basic editing skills
- Exposure to social media advertising concepts
ASSUMPTION: Candidates should have a proven track record in social media management, with a strong portfolio of engaging content and successful community management strategies.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 90,000 per month (industry standard for mid-senior level marketing roles in Metro Manila)
Benefits:
- Health insurance
- Retirement plans
- Employee discounts
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Metro Manila, Philippines. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Outsourcing and Offshoring Consulting
Company Size: 10,001+ employees (global), with a significant presence in the Philippines
Founded: 1982 (as Probe Group, with Probe CX established in 2018)
Company Description:
- Probe CX is a global customer experience organization focused on creating environments where digitally-enabled CX thrives
- Part of Probe Group, they enhance experiences with the right blend of people and technology to help clients achieve their CX transformation goals
- They create meaningful interactions that exceed expectations through their digitally-powered, people-first approach
Company Specialties:
- Customer Management & CX
- Intelligent Automation
- IVR & NLP Technology
- Robotic Process Automation (RPA)
- Credit & Collections
- Consulting
- Shared Services
- Contact Centre
- Knowledge Services
Company Website: www.probecx.com
ASSUMPTION: Probe CX is a well-established company with a strong global presence, offering opportunities for career growth and development in the CX and outsourcing industry.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Head of Marketing & Communications
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression into leadership roles within the Marketing & Communications team
- Opportunities to work on diverse projects and brands within the Probe CX portfolio
- Chance to gain experience in a global organization with a strong presence in the Asia-Pacific region
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and high-performing marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Makati City and Quezon City
Office Location(s): Level 7, South Tower, 485 La Trobe Street, Melbourne, Victoria 3000, AU (global headquarters); Lewisville, Texas, US; Manila, PH (Philippines headquarters)
Geographic Context:
- Makati City: Central business district with numerous amenities, restaurants, and shopping centers
- Quezon City: Large, diverse city with a mix of residential, commercial, and industrial areas
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The office locations offer convenient access to public transportation, amenities, and dining options, with a mix of urban and suburban environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and team members
- Final round with the Head of Marketing & Communications
Key Assessment Areas:
- Social media strategy and content creation
- Platform-specific knowledge and community management skills
- Analytical thinking and data-driven decision-making
- Cultural fit and alignment with Probe CX values
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media management experience and achievements
- Prepare examples of engaging content and successful community management strategies
- Research Probe CX and their competitors to demonstrate your industry knowledge
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Analytics, Marketing & Communications, Customer Experience
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive digital engagement and impact.
🛠️ Tools & Technologies
- Hootsuite, Sprout Social, or Buffer for social media scheduling and analytics
- Canva or Adobe Creative Suite for graphic design
- Google Analytics for website and social media performance tracking
- Microsoft Office Suite for document creation and collaboration
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in social media management and marketing communications.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Probe CX's customer-centric and innovative values?
- Are you comfortable working in a dynamic, collaborative team environment?
- Do you have a data-driven mindset and a focus on delivering results?
ASSUMPTION: Probe CX values a diverse and inclusive work environment, with a strong focus on customer-centric innovation and collaboration.
⚠️ Potential Challenges
- Managing multiple social media channels and brands simultaneously
- Keeping up with platform trends, algorithm changes, and engagement tactics
- Balancing creativity and analytical thinking in content creation and strategy
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on managing multiple brands and platforms simultaneously, requiring strong organizational skills and adaptability
- Industry-specific context: The outsourcing and offshoring consulting industry is competitive and dynamic, with a strong focus on customer experience and innovation
- Career path comparison: This role offers opportunities for professional growth and development within a global organization, with potential progression into leadership roles within the Marketing & Communications team
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on driving digital engagement and impact in a dynamic and competitive industry.
📝 Sample Projects
- Developing and executing a social media strategy for a new brand launch
- Creating engaging content and managing community engagement for a corporate rebranding campaign
- Analyzing social media performance metrics and optimizing content strategy to improve engagement and reach
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on strategic planning, tactical execution, and community engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Marketing & Communications strategy?
- How does Probe CX support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Probe CX approach crisis communications and reputational management on social media?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Probe CX?
ASSUMPTION: These questions are designed to assess the role's fit with your skills, experience, and career goals, as well as Probe CX's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Probe CX careers portal
- Tailor your resume and cover letter to highlight relevant social media management experience and achievements
- Prepare examples of engaging content and successful community management strategies
- Research Probe CX and their competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
