📌 Core Information
🔹 Job Title: Social Media Manager, Europe
🔹 Company: Elavon, Inc.
🔹 Location: Loughlinstown, Ireland (with flexibility for Arklow, Ireland)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (3+ days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to align with business goals
- Creating engaging content tailored to a B2B audience across various platforms
- Identifying and opening new social media channels to enhance brand awareness and generate demand
- Monitoring and analyzing campaign performance, providing insights and recommendations
- Collaborating with cross-functional teams to ensure consistent brand messaging
ASSUMPTION: This role requires a strategic thinker with a strong understanding of B2B marketing and social media trends to drive brand presence and demand generation.
📋 Key Responsibilities
✅ Develop, implement, and manage social media strategy to align with business goals
✅ Create engaging and compelling content tailored to our B2B audience across various platforms
✅ Identify and open new social media channels to enhance brand awareness and generate demand
✅ Monitor and analyze the performance of social media campaigns, providing insights and recommendations for optimization
✅ Serve as a gatekeeper of our social media profile, ensuring we protect our brand and adhere to risk, control, and compliance requirements
✅ Collaborate with cross-functional teams to ensure consistent brand messaging across all channels
✅ Work closely with regulatory and compliance teams to ensure content achieves excellence in customer/client engagement while remaining fully compliant
✅ Stay up to date with the latest social media trends, technologies, and best practices
✅ Develop and maintain a content calendar, ensuring timely delivery of content across all platforms
✅ Engage with followers, responding to comments and messages in a professional and timely manner
✅ Track and report on key social media metrics and KPIs
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work efficiently in a deadline-driven environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven track record in managing social media strategies for B2B companies (2-5 years)
Required Skills:
- Expertise in social media platforms and KPIs
- Strong copywriting, ad copy, and creative briefs skills
- Paid advertising and PPC campaign management experience
- Clear understanding of marketing strategies
- Familiarity with web design and publishing
- Strong understanding of SEO, web traffic metrics, data analysis, and report writing
- Proficient in Adobe Creative Cloud and graphic design tools
Preferred Skills:
- Experience with Adobe Premiere Pro, After Effects, Photoshop, Illustrator, XD, InDesign, and Animate
ASSUMPTION: Candidates should have a versatile team player attitude, with the ability to show grace under pressure and respectfully challenge, coach, and advise stakeholders at all levels.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per annum (based on experience and industry standards for mid-senior level marketing roles in Ireland)
Benefits:
- Health Protection
- Financial Security
- Career Growth
- Development Resources
Working Hours: Full-time (40 hours per week) with a flexible hybrid schedule (3+ days in-office)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Ireland, considering the company size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1997 (as a subsidiary of U.S. Bank)
Company Description:
- Elavon is a global leader in payment processing, serving over 1.5 million customers across 36 countries
- Backed by the strength and stability of U.S. Bank, the fifth largest commercial bank in the U.S.
- Offers tailored payment solutions for various industries, including retail, airlines, hospitality, and healthcare
Company Specialties:
- Retail
- Airlines
- Hospitality and T&E
- Healthcare SMB
- Private Sector
- Restaurants
- Payments and Payment Gateways
Company Website: http://elavon.com
ASSUMPTION: Elavon's mid-size structure offers applicants opportunities for growth and collaboration while providing the resources and stability of a large organization.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager, Europe
Work Arrangement: Hybrid (3+ days in-office, with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on international projects and collaborate with global teams
- Access to professional development resources and training
ASSUMPTION: This role offers growth opportunities within the marketing department and the broader organization, as Elavon continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Loughlinstown and Arklow, Ireland
Office Location(s): Loughlinstown, Ireland (primary) and Arklow, Ireland (secondary)
Geographic Context:
- Loughlinstown: Located in South Dublin, with easy access to public transportation and nearby amenities
- Arklow: A coastal town in County Wicklow, offering a mix of urban and rural living with a lower cost of living compared to Dublin
Work Schedule: Full-time (40 hours per week) with a flexible hybrid schedule (3+ days in-office)
ASSUMPTION: Applicants should consider their preferred work-life balance and commuting preferences when deciding between the Loughlinstown and Arklow offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager, Europe
- Final interview with the Head of Marketing, Europe
Key Assessment Areas:
- Social media strategy and planning
- Content creation and copywriting skills
- Understanding of B2B marketing and industry trends
- Analytical and reporting skills
Application Tips:
- Highlight relevant social media campaigns and their outcomes in your resume
- Tailor your cover letter to demonstrate your understanding of Elavon's business and the role's requirements
- Prepare examples of engaging B2B social media content for the interview
ATS Keywords: Social Media Strategy, B2B Marketing, Content Creation, Paid Advertising, PPC, SEO, Data Analysis, Brand Management, Compliance, Engagement, Trend Analysis, Communication, Organizational Skills, Influencing
ASSUMPTION: Elavon's application process may vary depending on the role and the volume of applicants, but generally follows a structured interview process to assess the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
- Adobe Creative Cloud (Photoshop, Illustrator, XD, InDesign, Animate)
- Adobe Premiere Pro and After Effects
- SEO and web analytics tools (e.g., Google Analytics, SEMrush)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, with a focus on social media management, graphic design, and data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that your social media content aligns with Elavon's brand values and compliance requirements?
- How do you stay organized and manage your time effectively when working on multiple projects and campaigns?
- How do you approach collaborating with cross-functional teams to ensure consistent brand messaging across all channels?
ASSUMPTION: Elavon values candidates who demonstrate a strong understanding of their brand, a data-driven approach to marketing, and the ability to work effectively within a collaborative team environment.
⚠️ Potential Challenges
- Managing multiple social media channels and content calendars simultaneously
- Balancing brand compliance with engaging and innovative content creation
- Adapting to the dynamic nature of social media trends and algorithms
- Collaborating with various teams and stakeholders to ensure consistent brand messaging
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to work effectively in a deadline-driven environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on social media strategy and content creation for a B2B audience
- Elavon's mid-size structure offers a more agile and collaborative work environment compared to larger financial services organizations
- This role provides an opportunity to grow and develop within the marketing department and the broader organization
ASSUMPTION: Applicants should consider their career goals and preferred work environment when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or service
- Analyzing and reporting on the performance of social media channels and campaigns to optimize future strategies
- Collaborating with the design team to create visually appealing and on-brand social media content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and analysis to creative content development and collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Elavon support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and how have previous incumbents progressed within the organization?
- How does Elavon measure the success of its social media campaigns, and what are the key KPIs for this role?
- What is the work environment and team culture like within the marketing department and Elavon as a whole?
ASSUMPTION: These questions help applicants better understand the role's expectations, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Elavon Careers portal
- Tailor your resume to highlight your relevant social media experience, skills, and achievements
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit for Elavon's social media team
- Prepare examples of engaging B2B social media content to discuss during the interview
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
