Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Later

🔹 Location: Boston, MA

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (open to fully remote candidates for select positions)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership for multiple brand accounts across social platforms
• Setting and tracking content goals aligned with client objectives
• Creative oversight and hands-on execution
• Community management and engagement
• Collaboration with cross-functional teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving client outcomes and engagement across social media platforms.

📋 Key Responsibilities

✅ Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)

✅ Set and track content goals aligned with client objectives (awareness, engagement, conversion)

✅ Communicate performance insights and next steps clearly to internal and external teams

✅ Anticipate client needs and proactively pitch new ideas, formats, and campaigns

✅ Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy

✅ Ensure content feels social-first, timely, and tailored to each platform

✅ Collaborate closely with design, video, and influencer teams to bring ideas to life

✅ Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed

✅ Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations

✅ Post live during events, drops, or key cultural moments when applicable

ASSUMPTION: This role requires a strong understanding of social media trends, platforms, and best practices, as well as the ability to adapt content strategies based on performance data and real-time feedback.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field (preferred)

Experience: 5+ years of proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.

Required Skills:

• Proven track record of independently managing and growing a social media presence for a large B2C brand.
• Must have previous agency experience managing client relationships.
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
• A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
• Ability to think creatively and generate innovative content ideas.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social).

ASSUMPTION: Candidates should have a strong background in social media management, with a proven track record of driving engagement and growth for brands. Experience in an agency setting is crucial for managing client relationships and understanding their unique needs.

💰 Compensation & Benefits

Salary Range: $85,000 - 100,000 OTE (On Target Earnings - base + commission/variable)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Flexible work arrangements (hybrid or fully remote for select positions)

Working Hours: Full-time (40 hours per week), with flexibility for live posting during events or key cultural moments

ASSUMPTION: The salary range is based on market data for the role, location, and experience level. Benefits may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on social media and influencer marketing solutions, and link in bio tools.

Company Size: 201-500 employees

Founded: 2014

Company Description:

• Later is a leading social and influencer marketing solution and link in bio tool.
• They help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
• Later is committed to fostering a culture rooted in an inclusion-first mindset, embracing the importance of hiring and building teams for culture add rather than culture fit.

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Social Media
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing
• Link in bio tool

Company Website: later.com

ASSUMPTION: Later is a well-established company in the social media and influencer marketing space, with a strong focus on innovation and driving business outcomes for their clients.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the Head of Social Media or a similar leadership position within the marketing department.

Work Arrangement: Hybrid (open to fully remote candidates for select positions), with a flexible schedule that may require live posting during events or key cultural moments

Growth Opportunities:

• Potential to advance to a leadership role within the social media or marketing department
• Opportunities to work on high-profile client accounts and campaigns
• Chance to gain experience in a fast-paced, dynamic environment and work with a diverse range of clients

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain experience working with a wide range of clients.

🌍 Location & Work Environment

Office Type: Hybrid (open to fully remote candidates for select positions)

Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA

Geographic Context:

• Boston, MA: A vibrant, historic city with a thriving tech industry and a high cost of living
• Vancouver, BC: A multicultural city with a mild climate and a strong focus on outdoor activities
• Chicago, IL: A major city with a diverse economy and a rich cultural scene
• Vancouver, WA: A smaller city with a strong focus on technology and a lower cost of living compared to nearby Seattle

Work Schedule: Full-time (40 hours per week), with flexibility for live posting during events or key cultural moments

ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer to work remotely or have commitments that make it challenging to commute to an office regularly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the head of social media or a similar leadership position

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Content creation and storytelling abilities
• Understanding of social media trends and best practices
• Client management and communication skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media content and campaigns, demonstrating your ability to create engaging and effective content
• Be prepared to discuss your understanding of social media trends and how you stay up-to-date with industry developments

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Client Strategy, Performance Analysis, Creative Oversight, Copywriting, Project Management, Collaboration, Data Analysis, Trend Awareness, Organizational Skills, Adaptability, Emotional Intelligence, Proactivity, Innovation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, content creation skills, and understanding of social media trends, as well as their ability to manage client relationships and work effectively in a fast-paced environment.

🛠️ Tools & Technologies

• Social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social)
• Design and video editing software (e.g., Adobe Creative Suite, Canva, iMovie, Final Cut Pro)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Data analysis tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)

ASSUMPTION: The tools and technologies required for this role are standard in the social media management and marketing industries, with a focus on platforms and software that facilitate content creation, scheduling, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Inclusion-first mindset
• Hiring and building teams for culture add rather than culture fit
• Fostering a diverse and equitable workplace

Work Style:

• Collaborative and cross-functional teamwork
• Proactive and results-driven approach
• Adaptability and resilience in a fast-paced environment
• Emotional intelligence and strong communication skills

Self-Assessment Questions:

• How do you approach creating content that feels social-first, timely, and tailored to each platform?
• Can you provide an example of a time when you had to adapt your content strategy based on performance data or real-time feedback?
• How do you balance immediate needs with long-term opportunities to drive impactful, innovative results?

ASSUMPTION: Later places a strong emphasis on fostering an inclusive and diverse work environment, with a focus on hiring and building teams for culture add rather than culture fit. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple client accounts and balancing their unique needs and objectives
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Adapting to the varying work schedules required for live posting during events or key cultural moments
• Navigating a hybrid work environment and maintaining strong communication and collaboration with remote team members

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication to succeed in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on managing multiple client accounts and balancing their unique needs and objectives, as well as the requirement to adapt content strategies based on performance data and real-time feedback.
• Industry-specific context: The social media and influencer marketing industry is highly competitive and fast-paced, with a strong emphasis on innovation and driving business outcomes for clients.
• Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain experience working with a wide range of clients.

ASSUMPTION: This role presents unique opportunities and challenges compared to related positions, with a strong focus on driving client outcomes and engagement across social media platforms.

📝 Sample Projects

• Developing and executing a social media strategy for a major brand launch, including content creation, scheduling, and analysis
• Managing a live event or product drop, including real-time content creation and posting
• Collaborating with influencers and creators to develop sponsored content and drive engagement for a client campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to hands-on content creation and collaboration with external partners.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach measuring and reporting on the success of social media campaigns?
• What are the most challenging aspects of working in a hybrid or remote environment, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company culture, as well as the expectations and priorities for the first few months in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content and campaigns, demonstrating your ability to create engaging and effective content
• Be prepared to discuss your understanding of social media trends and how you stay up-to-date with industry developments
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.