📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Brooklyn Brewery
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategy
- Creating engaging content and driving audience engagement
- Managing social channels for the Brooklyn brand
- Collaborating with global teams and partners
- Monitoring trends and optimizing social media presence
ASSUMPTION: This role requires a strategic thinker with a creative mindset, strong communication skills, and the ability to manage multiple brands and channels.
📋 Key Responsibilities
✅ Develop and execute social media strategy across all platforms
✅ Create engaging content and schedule posts using social media management tools
✅ Monitor and respond to comments, messages, and mentions in a timely and professional manner
✅ Collaborate with local partners, influencers, and industry partners to amplify brand reach and engagement
✅ Track and report on social media performance, and optimize strategy based on insights
✅ Monitor trends in the CPG/beverage industry and assess their potential for Brooklyn's social media plan
ASSUMPTION: This role involves a high level of creativity, strategic planning, and strong communication skills to manage multiple brands and channels effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of professional social media experience, preferably at a consumer and/or lifestyle brand
Required Skills:
- Proven experience in social media strategy and content creation
- Strong communication and organizational skills
- Familiarity with social media management tools and analytics platforms
- Excellent writing and visual skills
- Experience with Adobe Creative Suite (Photoshop/Light Room, Premiere, Final Cut Pro/After Effects)
- Ability to work across multiple brands with different brand positioning and TOV
Preferred Skills:
- Experience managing social media advertising campaigns
- Appreciation of Brooklyn culture, especially surrounding music, food, activism, and art
ASSUMPTION: Candidates should have a strong background in social media, excellent communication skills, and a deep understanding of the Brooklyn brand and its culture.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on Brooklyn Brewery products
- Opportunities for professional development and growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a Social Media Manager role with 5+ years of experience. Benefits are typical for a company of this size in the beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 51-200 employees
Founded: 1988
Company Description:
- Brooklyn Brewery started with a dream to return brewing to Brooklyn
- Today, their beers travel to more than half the United States and over thirty countries
- They collaborate with brewers, innovators, and artists from around the globe
Company Specialties:
- Craft Beer
- Food & Drink
- Brewery
Company Website: http://www.brooklynbrewery.com
ASSUMPTION: Brooklyn Brewery is a well-established craft brewery with a strong focus on innovation, collaboration, and community engagement.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Senior Marketing Director
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to collaborate with global teams and partners
- Chance to work on high-profile campaigns and events
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and collaborate with global teams.
🌍 Location & Work Environment
Office Type: Brewery and office space
Office Location(s): 79 N 11th Street, Brooklyn, New York 11249, US
Geographic Context:
- Brooklyn is known for its vibrant arts, music, and food scenes
- The Williamsburg neighborhood is home to the brewery and offers a mix of urban and industrial settings
- The area is well-connected by public transportation
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for events and campaigns
ASSUMPTION: The work environment is creative and dynamic, with a strong focus on collaboration and innovation. The location offers easy access to public transportation and is surrounded by cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Senior Marketing Director
- Background check and offer
Key Assessment Areas:
- Social media strategy and content creation
- Communication and presentation skills
- Cultural fit and understanding of the Brooklyn brand
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant social media experience and achievements
- Showcase your understanding of the Brooklyn brand and its culture
- Prepare examples of your social media strategy and content creation work
- Be ready to discuss industry trends and their potential impact on Brooklyn Brewery
ATS Keywords: Social Media Strategy, Content Creation, Community Management, Analytics, Brand Management, Campaign Building, Engagement, Trend Monitoring, Adobe Creative Suite, Time Management, Communication Skills, Creative Thinking, Visual Skills
ASSUMPTION: The interview process will focus on assessing your social media strategy and content creation skills, as well as your cultural fit with the Brooklyn brand.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics platforms (e.g., Google Analytics, Sprout Social Insights)
- Adobe Creative Suite (Photoshop, Lightroom, Premiere, After Effects)
- Video and photo editing software (e.g., Final Cut Pro, iMovie)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Inspired By Brooklyn, Brewed For All
- Craftsmanship and quality
- Community and collaboration
- Innovation and creativity
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and data-informed
Self-Assessment Questions:
- How do you align with the company's value of being inspired by Brooklyn and brewed for all?
- Describe a time when you had to adapt your work style to fit a new team or project?
- How do you approach balancing creativity and data-driven decision-making in your social media strategy?
ASSUMPTION: Candidates should be prepared to discuss their alignment with the company's values and their ability to work effectively in a creative and collaborative environment.
⚠️ Potential Challenges
- Managing multiple brands and channels with different brand positioning and TOV
- Keeping up with industry trends and best practices in social media
- Balancing creative and data-driven approaches to social media strategy
- Working in a fast-paced and dynamic environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a deep understanding of the Brooklyn brand and its culture.
📈 Similar Roles Comparison
- This role is more focused on strategy and content creation than community management compared to a Social Media Coordinator role
- It requires more experience and a broader skill set than an entry-level Social Media Assistant role
- Unlike a Social Media Manager role at a larger corporation, this role offers more autonomy and the opportunity to work closely with global teams and partners
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch
- Creating and managing a social media campaign for a major event or festival
- Collaborating with global teams to create consistent, on-brand content for multiple channels and regions
ASSUMPTION: These projects require strong strategic planning, creative problem-solving, and effective collaboration with global teams and partners.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Brooklyn Brewery?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development and growth of its social media team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does the company measure the success of its social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions will help you better understand the role's priorities, the company's expectations, and how you can contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Brooklyn Brewery careers page
- Tailor your resume and cover letter to highlight your relevant social media experience and achievements
- Prepare examples of your social media strategy and content creation work to showcase during the interview process
- Research the company and its culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
