📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: PragerU
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading social media content strategy, particularly on X
- Creating timely, engaging, and on-brand content for multiple platforms
- Managing and optimizing performance on assigned channels
- Collaborating with video and design teams to enhance PragerU's digital storytelling
- Expanding PragerU's reach and growing its audience
ASSUMPTION: This role requires a strong understanding of social media trends and a proactive mindset to create engaging content quickly.
📋 Key Responsibilities
✅ Lead the charge on X and other platforms, creating punchy, scroll-stopping, conversation-driving posts
✅ Create and schedule daily content that sparks engagement across major social platforms
✅ Jump into trending topics, viral hashtags, and pop culture moments with fast, clever, and on-brand content
✅ Manage and optimize performance on assigned channels, track analytics, test strategies, and stay ahead of algorithm updates
✅ Work with video and design teams to elevate PragerU’s voice with campaigns that are timely, bold, and audience-driven
✅ Expand PragerU’s reach by identifying new opportunities to connect with audiences and amplify its mission
ASSUMPTION: This role involves working in a fast-paced environment with tight deadlines and requires strong multitasking skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in social media or digital marketing, with a strong portfolio of content
Required Skills:
- Deep understanding of X and other major social media platforms
- Strong writing and storytelling skills
- Proactive mindset and self-starter energy
- Ability to juggle multiple priorities and deliver under tight deadlines
- Data-informed approach to content strategy
- Passion for PragerU’s mission and alignment with its values
Preferred Skills:
- Experience with social media management tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in media, nonprofits, or conservative organizations may have an advantage.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year
Benefits:
- Annual bonus based on personal and company performance
- Robust benefits package
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST
ASSUMPTION: The salary range provided is based on market data for similar roles in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: PragerU operates in the media production industry, focusing on creating educational content for a conservative audience.
Company Size: PragerU has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: PragerU was founded in 2011 and has since grown to reach millions of people worldwide with its videos.
Company Description:
- PragerU presents important ideas in free, five-minute videos, promoting American values and challenging left-wing narratives
- Serves all ages, offering a free alternative to dominant left-wing ideology in culture, media, and education
- Transforms millions of young lives with short videos on the internet, with 8 billion views to date
Company Specialties:
- Media production
- Education
- Content production
- Wisdom and nonprofits
Company Website: http://prageru.com
ASSUMPTION: PragerU's mission and values may appeal to candidates who align with conservative principles and are passionate about education and free speech.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in social media or digital marketing.
Reporting Structure: The Social Media Manager will report directly to the Director of Marketing and work closely with the video and design teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expanding responsibilities based on performance and company growth
- Potential to influence PragerU's digital presence and audience engagement strategies
ASSUMPTION: Successful candidates will have opportunities to grow within the organization as PragerU continues to expand its reach and influence.
🌍 Location & Work Environment
Office Type: PragerU's office is located in Los Angeles, California, offering a collaborative and creative work environment.
Office Location(s): 11700 Wilshire Blvd, Los Angeles, CA 90025
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and cultural scene
- The office is located in the Westwood neighborhood, near UCLA and other amenities
- Los Angeles offers a mix of urban and suburban living options
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM PST, with the possibility of occasional overtime or weekend work for special projects.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared to commute to the office in Los Angeles.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview to discuss qualifications and fit
- In-person interview with the Director of Marketing and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Understanding of social media trends and platforms
- Writing and storytelling skills
- Cultural fit with PragerU's mission and values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of PragerU's mission and values in your cover letter
- Showcase your portfolio of social media content and explain your approach to creating engaging posts
- Prepare thoughtful questions about the role, team, or company to ask during the interview
ATS Keywords: Social Media Management, Digital Marketing, Content Creation, X, Engagement Strategies, Writing, Storytelling, Data Analysis, Nonprofit, Conservative Media
ASSUMPTION: The application process may take several weeks, and candidates should be prepared to provide examples of their work and explain their thought processes behind specific content decisions.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools as needed to optimize their performance in the role.
👔 Cultural Fit Considerations
Company Values:
- Freedom of speech and expression
- Intellectual curiosity and open-mindedness
- Creativity and innovation
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Fast-paced and dynamic environment
- Collaborative and creative team culture
- Focus on results and impact
- Adaptability and flexibility
Self-Assessment Questions:
- How do your personal values align with PragerU's mission and values?
- Can you provide an example of a time when you created engaging content on a tight deadline?
- How do you stay up-to-date with social media trends and algorithm changes?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be passionate about PragerU's mission and values.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Staying up-to-date with social media trends and algorithm changes
- Adapting to a conservative work environment for those with differing political views
- Potential for occasional overtime or weekend work for special projects
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional media organizations, PragerU focuses on digital storytelling and reaching audiences through social media
- This role may have more responsibility for content creation and less focus on traditional marketing or advertising strategies
- Career progression may involve moving into a senior or management role within the marketing department or exploring other opportunities within the organization
ASSUMPTION: Candidates should research PragerU's unique approach to media production and consider how their skills and experiences align with the organization's mission and values.
📝 Sample Projects
- Creating a social media campaign around a new video release, including platform-specific content and engagement strategies
- Developing a series of posts that respond to a trending topic or news event, showcasing PragerU's unique perspective
- Analyzing social media performance data to identify trends, optimize content strategies, and improve engagement
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging content, adapt to changing trends, and use data to inform their strategies.
❓ Key Questions to Ask During Interview
- How does PragerU approach content moderation and community management on its social media platforms?
- Can you describe the team structure and dynamics within the marketing department?
- How does PragerU support the professional growth and development of its employees?
- What are the most significant challenges facing PragerU in the next year, and how can this role contribute to addressing them?
- How does PragerU balance its commitment to free speech with the need to maintain a respectful and inclusive environment on its platforms?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of PragerU's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio of your social media content and be ready to discuss your approach to creating engaging posts
- Prepare thoughtful questions about the role, team, or company to ask during the interview
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
