📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Gen
🔹 Location: Tempe, Arizona, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (50% in-office)
🚀 Job Overview
Key aspects of this role include:
- Scaling global social media and content marketing strategies
- Driving cohesive storytelling across platforms to connect with regional audiences
- Managing global social media channel strategy, content planning, execution, and publishing
- Building and managing monthly content calendars
- Monitoring trends and breaking news to inform strategy and support crisis communications
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on regional relevance and global alignment.
📋 Key Responsibilities
✅ Scale global social media and content marketing strategies to support brand engagement, awareness, and loyalty
✅ Drive cohesive storytelling across platforms to connect with regional audiences while aligning with global brand goals
✅ Manage global social media channel strategy, including content planning, execution, and publishing
✅ Maintain a strong creative POV, ensuring a consistent brand voice across platforms
✅ Develop native, high-impact social content with clear platform intent
✅ Build and manage monthly content calendars
✅ Monitor trends and breaking news to inform strategy and support crisis communications
✅ Support influencer marketing efforts aligned with campaign objectives
✅ Track performance metrics and refine strategy accordingly
✅ Manage regional lifestyle blog content in collaboration with agency partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Design, or related field
Experience: 5+ years in social media, community building, or creative content roles
Required Skills:
- Strong creative thinking, storytelling, and content development skills
- Excellent cross-functional collaboration and stakeholder management
- Analytical mindset with the ability to apply insights to strategy
- Quick-thinking, self-motivated, and adaptable in fast-paced environments
- Passion for innovation, growth, and high-performance content delivery
Preferred Skills:
- Deep understanding of major social platforms (Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat)
- Experience in global content strategy and localization
- Experience with tools like Sprout Social, JIRA, Asana
- Proven campaign success with a strong content portfolio
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Phoenix, AZ area)
Benefits:
- Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs)
- Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through the Employee Stock Purchase Plan (ESPP)
- Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs
- Professional Development – Annual education reimbursement (up to $5,250) for job-related courses
- Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses
- Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gen is a global company dedicated to powering Digital Freedom through its trusted brands in cybersecurity, online privacy, and identity protection. With over 500 million users in more than 150 countries, Gen is committed to empowering people to live their digital lives safely, privately, and confidently today and for generations to come.
Company Size: Gen has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2022, with a rich history of consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner, and GOBankingRates.
Company Description:
- Gen is a global company dedicated to powering Digital Freedom through its trusted brands
- Committed to empowering people to live their digital lives safely, privately, and confidently
- Offers a flexible hybrid work style, combining face-to-face time with remote work
Company Specialties:
- Cybersecurity
- Online privacy
- Identity protection
Company Website: GenDigital.com
ASSUMPTION: Gen's focus on consumer trust and digital freedom makes it an attractive employer for candidates passionate about online safety and privacy.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Social Media Manager reports to the Manager for Brand Social Media within the Global Social Media and Content Marketing team and collaborates with various stakeholders across the company.
Work Arrangement: This is a hybrid role, requiring employees to work from the office in Tempe for at least 50% of the time.
Growth Opportunities:
- Potential to take on additional brand responsibilities or manage a team as the company grows
- Opportunities for professional development through annual education reimbursement
- Chance to work on global campaigns and gain international experience
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and evolving global team.
🌍 Location & Work Environment
Office Type: Gen's office in Tempe, Arizona, is a modern, collaborative workspace designed to facilitate creativity and productivity.
Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00 (Global Headquarters), Tempe, US
Geographic Context:
- Tempe, Arizona, is a vibrant city with a strong tech industry and a diverse population
- The office is located near numerous amenities, including restaurants, shops, and parks
- Arizona offers a warm, desert climate with plenty of sunshine throughout the year
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between face-to-face collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the Global Social Media and Content Marketing team
- Final interview with the Director of Global Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of global social media trends and regional nuances
- Candidates' ability to develop creative, on-brand content for various platforms
- Candidates' analytical skills and data-driven approach to strategy
- Candidates' communication and collaboration skills, both written and verbal
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of global social media trends and regional differences in your application materials
- Demonstrate your ability to create engaging, on-brand content for various platforms in your portfolio or examples
ATS Keywords: Social Media Strategy, Content Planning, Global Brand Marketing, Regional Nuances, Crisis Communications, Influencer Marketing, Performance Metrics, Blog Content Management
ASSUMPTION: Gen uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Sprout Social
- JIRA
- Asana
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat)
ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Empowering People
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Adaptability and quick-thinking in fast-paced environments
- Passion for high-performance content delivery
Self-Assessment Questions:
- How do you ensure that your content resonates with diverse regional audiences while maintaining a consistent global brand voice?
- How do you stay up-to-date with global social media trends and adapt your strategy accordingly?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Gen values a diverse and inclusive work environment, and candidates who can demonstrate their fit with the company's values and work style will be most successful.
⚠️ Potential Challenges
- Managing multiple brand responsibilities and regional priorities
- Keeping up with the fast-paced nature of social media and digital marketing trends
- Collaborating effectively with global teams and stakeholders
- Balancing creative and strategic thinking in a dynamic and evolving role
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from other social media manager positions in its focus on global brand alignment and regional relevance
- Industry-specific context: Gen's focus on consumer trust and digital freedom sets it apart from other companies in the cybersecurity and online privacy sectors
- Career path comparison: This role offers opportunities for growth and development within a dynamic and evolving global team
ASSUMPTION: This role provides unique opportunities for candidates interested in global brand marketing and regional content strategy.
📝 Sample Projects
- Developing a global social media campaign to launch a new product or feature
- Managing regional lifestyle blog content in collaboration with agency partners
- Creating a crisis communication plan for a potential social media crisis
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social Media Manager at Gen.
❓ Key Questions to Ask During Interview
- How does the Global Social Media and Content Marketing team collaborate with other departments to ensure consistent brand messaging across platforms?
- What are the most significant regional differences in social media trends and user behavior that the Social Media Manager should be aware of?
- How does Gen support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
- How does the hybrid work arrangement facilitate collaboration and productivity within the team?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples demonstrating your ability to create engaging, on-brand content for various social media platforms
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
