Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Finisterre

🔹 Location: St Agnes, Cornwall, United Kingdom (Remote)

🔹 Job Type: Part-Time, Permanent

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (On-site at St Agnes HQ 2 days/week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategy across all organic channels
• Managing and supporting a Junior Social Media Executive
• Creating and maintaining a monthly content calendar
• Analyzing and reporting on social media performance
• Negotiating budgets with contractors and creators

ASSUMPTION: This role requires a balance of strategic thinking, hands-on content creation, and team management. The ideal candidate will have experience in a multi-channel retail environment and a strong understanding of social media marketing.

📋 Key Responsibilities

✅ Develop and implement social media strategy across all organic channels, aligning with business goals

✅ Manage and support a Junior Social Media Executive, providing clear briefs and timely feedback

✅ Create and maintain a monthly content calendar, ensuring all storytelling points are covered

✅ Analyze and report on social media performance, providing strategic pivots as needed

✅ Manage the social media budget, negotiating with contractors and creators to meet business goals

✅ Occasionally create content during high-demand periods or cover holidays

✅ Select and coordinate on-shoot creators for seasonal campaign shoots

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in a social media role within a multi-channel retail business

Required Skills:

• Proven experience in developing and implementing social media strategies
• Strong understanding of all social media channels and their workings
• Excellent communication and interpersonal skills
• Ability to manage and develop a team
• Proficient in using social media management tools
• Strong analytical skills and data-driven mindset
• Experience with budget management and negotiation

Preferred Skills:

• Experience with AI and its application in social media marketing
• Familiarity with the Finisterre brand and its products
• Experience working in a B Corp certified company

ASSUMPTION: While not explicitly stated, a strong understanding of the retail industry and its trends is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: £18,000 - £21,000 (pro-rata) per year, depending on skills and experience (equivalent to £30,000 - £35,000 FTE)

Benefits:

• Discretionary bonus scheme
• Pension scheme with Nest
• 25 days holiday per year, plus up to 8 UK bank holidays
• Additional holidays for length of service
• Birthday day off
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Life assurance with access to an employee assistance program
• Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work, and various perks
• Regular company social events
• Paid volunteering opportunities
• Various discounts from the B Corp community
• Individual training and development plans
• Sea Tuesday companywide updates

Working Hours: 22.5 hours per week, with flexibility to work from home 3 days/week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time Social Media Manager role in the UK. The benefits package is comprehensive and reflects Finisterre's commitment to employee wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Finisterre operates in the retail industry, specializing in outdoor wear for an inspired life in and around the ocean. The company is committed to making truly exceptional products in a more responsible and transparent way, as reflected in its B Corp certification.

Company Size: Finisterre is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Finisterre was founded in 2003 and is headquartered in St. Agnes, Cornwall.

Company Description:

• Born from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean
• Proudly B Corp certified, Finisterre has committed to a deep belief in making truly exceptional products in a more responsible and transparent way
• Finisterre offers a unique career proposition, with a diverse community of people sharing a mission and a great culture

Company Specialties:

• Merchandising
• Sourcing
• Storytelling
• Marketing
• Retail
• Ecommerce
• Events
• Product Development
• Apparel
• Social Media
• Brand
• Content
• Video
• Photography
• Digital Marketing
• Clothing
• Instore Experience
• Customer Service
• Email Marketing

Company Website: finisterre.com

ASSUMPTION: Finisterre's commitment to sustainability and responsibility is a key aspect of its brand and company culture, which applicants should consider when applying.

📊 Role Analysis

Career Level: This role is suitable for an experienced social media professional looking to take the next step in their career, potentially with aspirations to manage a team.

Reporting Structure: The Social Media Manager will report directly to the Chief Marketing Officer and will manage a Junior Social Media Executive.

Work Arrangement: This is a part-time, hybrid role with 2 days/week on-site at the St. Agnes headquarters and 3 days/week remote.

Growth Opportunities:

• Potential to progress to a full-time role or take on additional responsibilities
• Opportunities to work on special projects and campaigns
• Access to training and development plans to support career growth

ASSUMPTION: While not explicitly stated, there may be opportunities for the right candidate to grow within the marketing team or take on additional responsibilities as the company continues to expand.

🌍 Location & Work Environment

Office Type: Finisterre's headquarters is located in a cliff-top workshop in St. Agnes, Cornwall, offering a unique and inspiring work environment.

Office Location(s): Finisterre, Unit 6, Wheal Kitty Workshops, St Agnes, Cornwall TR5 0RD, GB

Geographic Context:

• St. Agnes is a coastal village in Cornwall, known for its surfing and outdoor lifestyle
• The office is located near the beach and offers stunning views of the ocean
• Cornwall is a popular tourist destination, with a mild climate and beautiful landscapes

Work Schedule: The work schedule is flexible, with the ability to work from home 3 days/week. The role requires occasional content creation during high-demand periods or holiday cover.

ASSUMPTION: The remote work arrangement may be subject to change based on business needs and the employee's performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person interview with the Chief Marketing Officer and a member of the marketing team
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and social media expertise
• Team management and leadership skills
• Cultural fit and alignment with Finisterre's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Finisterre's brand and products in your application
• Prepare examples of your social media strategy and content creation work to discuss during the interview

ATS Keywords: Social Media Strategy, Team Management, Content Creation, Performance Analysis, Budget Management, Negotiation, Retail Industry, B Corp, Sustainability

ASSUMPTION: Finisterre uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social Insights, Union Metrics)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies required for this role may vary based on Finisterre's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Inspired by the sea
• Committed to sustainability
• Proudly B Corp certified
• Collaborative and supportive work environment
• Focused on continuous improvement

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Strong communication and interpersonal skills
• Ability to work independently and in a team
• Passionate about the Finisterre brand and its mission

Self-Assessment Questions:

• How do you align with Finisterre's commitment to sustainability and responsibility?
• How do you approach managing and developing a team in a remote work environment?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Finisterre places a strong emphasis on cultural fit and alignment with its values. Applicants should carefully consider how their personal values and work style align with the company's culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent content quality
• Balancing strategic thinking with hands-on content creation
• Adapting to changes in social media trends and algorithms
• Meeting tight deadlines and managing workload during high-demand periods

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and organized approach to overcome.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position requires a strong understanding of the retail industry and its trends
• Finisterre's commitment to sustainability and responsibility sets it apart from other retail companies
• This role offers the opportunity to work for a growing B Corp certified brand with a strong focus on employee wellbeing and work-life balance

ASSUMPTION: While this role shares similarities with other social media manager positions, its unique aspects make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Creating and maintaining a content calendar for a seasonal campaign
• Analyzing and reporting on social media performance for a specific event or promotion

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Social Media Manager may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Finisterre?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Finisterre support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Finisterre approach work-life balance and employee wellbeing?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and its culture, as well as the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media strategy and content creation work to discuss during the interview
• Review Finisterre's website and familiarize yourself with its brand and products
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.