Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: JD Finish Line

🔹 Location: Customer Central - Indianapolis, IN

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the strategic vision and execution of social media strategy across platforms
• Managing a team of social media marketers and providing real-time feedback
• Partnering with brand managers, creative teams, and cultural partnerships to execute key campaign moments
• Monitoring social trends and translating relevant trends for the JD audience
• Overseeing monthly editorial calendar planning and customer interaction across all JD-owned social channels

ASSUMPTION: This role requires a strong understanding of social media trends, best practices, and analytics. Experience with Brandwatch and Google Suite is preferred.

📋 Key Responsibilities

✅ Manage the social strategy for JD North America, focusing on positioning JD as top of mind with consumers in culture across fashion, sport, and music

✅ Provide leadership for all deliverables across social media platforms, including Instagram, TikTok, YouTube, Twitter, Facebook, and more

✅ Lead and develop a team of social media marketers through coaching and real-time feedback

✅ Oversee day-to-day point of contact with channel representatives for organic social and social media managing platforms

✅ Develop creative solutions and interactive work plans to achieve collective goals and meet deadlines

✅ Oversee the planning, editing, and management of the JD blog

✅ Partner closely with brand managers, loyalty, integrated marketing, SEO, creative, and cultural partnerships to execute key campaign moments across social media platforms

✅ Evaluate current and up-and-coming social trends and translate relevant trends for the JD audience

✅ Oversee monthly editorial calendar planning across all JD-owned social channels

✅ Monitor customer interaction with JD and Finish Line social channels and participate as needed to drive engagement within the community

✅ Monitor external blogs, social networking sites, and forums, and competitors' activities. Participate in the conversation as needed

✅ Develop success metrics to measure the effectiveness of campaigns and create/present post-launch summaries to key stakeholders

✅ Review all program deliverables for quality and accuracy

✅ Perform additional duties and projects as required

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree from a 4-year college or university

Experience: At least 5-7 years of experience in marketing, preferably in social media, with past management experience

Required Skills:

• Strong knowledge of social trends, social best practices, and analytics
• Experience with Brandwatch and Google Suite preferred
• Proven ability to lead and develop a team
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Ability to work independently and in a team environment

Preferred Skills:

• Experience in the retail industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in social media management and a proven track record of driving engagement and results are preferred.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Social Media Manager with 5-10 years of experience in the retail industry)

Benefits:

• Medical, dental, and vision insurance
• 401k matching program
• Employee discount
• Wellness/fitness incentive program
• Paid time off (PTO) and parental leave

Working Hours: Average work week of 40-45 hours, which can vary depending on business needs

ASSUMPTION: Salary range is estimated based on industry standards for a Social Media Manager with the required experience level in the retail industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically athletic footwear, apparel, and accessories

Company Size: 10,001+ employees, with headquarters in Indianapolis, IN, and a satellite office in Boulder, CO

Founded: 1982

Company Description:

• JD Finish Line is a premium retailer providing the latest and most exclusive athletic sneakers, apparel, and accessories
• Operates over 1,000 JD Sports and Finish Line locations within malls, inside Macy’s shops, and as stand-alone stores
• Committed to inclusion and diversity across the organization, with a focus on creating an equitable and successful company

Company Specialties:

• Specialty retailer
• Athletic footwear
• Apparel and accessories
• Footwear and apparel

Company Website: www.finishline.com

ASSUMPTION: JD Finish Line is a well-established retailer with a strong presence in the athletic footwear and apparel market. They value diversity and inclusion and offer competitive benefits to their employees.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and development

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: On-site, with the opportunity for hybrid or remote work depending on business needs

Growth Opportunities:

• Potential to move into a leadership or management role within the marketing department
• Opportunities to work on high-profile campaigns and projects
• Chance to gain experience in a fast-paced, dynamic retail environment

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader retail industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a moderately noisy setting and limited exposure to a warehouse setting

Office Location(s): Customer Central - Indianapolis, IN

Geographic Context:

• Indianapolis, IN is the 17th-most populous city in the United States and the most populous city in Indiana
• The city is known for its vibrant arts and culture scene, as well as its professional sports teams
• Indianapolis has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Average work week of 40-45 hours, with the opportunity for flexible scheduling depending on business needs

ASSUMPTION: The work environment for this role is a moderately noisy office setting with limited exposure to a warehouse setting. The geographic context of Indianapolis, IN, offers a vibrant arts and culture scene and a humid subtropical climate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Social media strategy and execution
• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Include specific examples of your past social media campaigns and their results
• Demonstrate your understanding of the JD Finish Line brand and target audience

ATS Keywords: Social Media Strategy, Team Leadership, Creative Solutions, Trend Analysis, Campaign Execution, Customer Engagement, Content Management, Analytics, Brand Partnerships, SEO, Marketing, Coaching, Feedback, Editorial Planning, Social Media Platforms, Community Interaction

ASSUMPTION: The application process for this role is typical for a mid-level marketing position, with a focus on assessing the candidate's social media strategy, leadership, and communication skills.

🛠️ Tools & Technologies

• Brandwatch
• Google Suite (Google Analytics, Google Trends, etc.)
• Social media management platforms (Hootsuite, Sprout Social, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: This role requires experience with social media management tools, analytics platforms, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-focused
• Winning attitude
• Community involvement
• Financial responsibility

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of driving engagement and results through social media campaigns?
• Are you comfortable working in a fast-paced, dynamic retail environment?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: JD Finish Line values a customer-centric, people-focused, winning attitude, community involvement, and financial responsibility. They seek candidates who are collaborative, fast-paced, results-driven, adaptable, and open to change.

⚠️ Potential Challenges

• Managing a team of social media marketers and providing real-time feedback
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing multiple projects and deadlines simultaneously
• Working in a moderately noisy office setting with limited exposure to a warehouse setting

ASSUMPTION: This role presents challenges in team management, staying current with social media trends, balancing multiple projects, and working in a moderately noisy office setting.

📈 Similar Roles Comparison

• This role differs from other social media manager positions in its focus on the retail industry and the need to partner with brand managers, creative teams, and cultural partnerships
• Industry-specific context: The retail industry is highly competitive and fast-paced, with a strong focus on customer engagement and brand awareness
• Career path comparison: This role offers opportunities for growth and development within the marketing department and the broader retail industry

ASSUMPTION: This role differs from other social media manager positions in its focus on the retail industry and offers opportunities for growth and development within the marketing department and the broader retail industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Analyzing social media trends and adjusting the social media strategy accordingly
• Managing a team of social media marketers to create and execute a series of social media posts and stories

ASSUMPTION: These sample projects are specific to the role of Social Media Manager and demonstrate the candidate's ability to develop and execute social media campaigns, analyze trends, and manage a team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• What are the key priorities for this role in the first 90 days?
• How does JD Finish Line support the growth and development of its employees?
• What is the company's approach to work-life balance?
• How does JD Finish Line engage with and give back to the local community?

ASSUMPTION: These key questions help the candidate understand the team structure, priorities, growth opportunities, work-life balance, and community engagement at JD Finish Line.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Prepare examples of your past social media campaigns and their results
• Demonstrate your understanding of the JD Finish Line brand and target audience
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.