Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Mina Group

🔹 Location: Las Vegas, Nevada, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Hospitality

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with light to moderate travel

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to enhance brand awareness and engagement
• Managing social media calendars and analyzing performance metrics
• Collaborating with cross-functional teams to create compelling content
• Building and maintaining strong relationships with stakeholders
• Staying updated with social media trends and emerging technologies

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Coordinate with the Digital Marketing Director to develop and execute social media marketing strategy

✅ Assist with social media creative and paid media efforts using agencies and internal team members

✅ Manage brand voice and digital marketing efforts for restaurants, including copywriting, imagery selection, and promotional outreach on owned channels

✅ Execute social media productions and photoshoots, including strategy and placement selection

✅ Oversee digital image libraries and update them regularly

✅ Assist with marketing events, creative needs for digital and print collateral, and brand-led projects

✅ Utilize research insights, performance metrics, and other data to track and optimize media campaigns

✅ Deliver regular reports on key social media metrics to internal teams and stakeholders

✅ Research cultural trends and emerging technologies that can be owned or amplified by the brand

✅ Create, implement, and maintain social media brand standards and guidelines for all platforms

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to optimize social media performance.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, marketing, communications, advertising, or similar emphasis preferred

Experience: 4+ years of experience leveraging social media and digital marketing

Required Skills:

• Deep understanding of social media platforms and trends
• Demonstrated skills in graphic design and content production
• Strong project management skills
• Exemplary verbal, written, and interpersonal skills

Preferred Skills:

• Experience in luxury hospitality or retail industry

ASSUMPTION: Candidates with a background in luxury hospitality or retail and a relevant degree will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year (based on experience and industry standards for the Las Vegas area)

Benefits:

• Medical/Dental and Vision Coverage through United Healthcare
• Flexible Spending Account
• Paid Vacation
• 50% discount in Mina Group owned properties

Working Hours: Full-time, hybrid work option with light to moderate travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Las Vegas area and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on fine dining and luxury experiences

Company Size: 1,001-5,000 employees, with a decentralized management structure that allows for autonomy and creativity

Founded: 2002, with a strong reputation built over nearly two decades of operation

Company Description:

• MINA Group is a San Francisco-based restaurant management company specializing in creating and operating innovative full-service and virtual concepts
• The company currently manages over 40 virtual brands and brick-and-mortar outlets across the U.S. and Dubai
• MINA Group is led by James Beard Award-Winning Chef Michael Mina, who has a strong presence on social media platforms

Company Specialties:

• Hospitality Management
• Fine Dining
• restaurants
• Food
• Cocktails
• Leader Development
• and Global Cuisine

Company Website: https://theminagroup.com

ASSUMPTION: MINA Group's extensive experience and reputation in the hospitality industry make it an attractive employer for those seeking to grow their career in a dynamic and creative environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the VP of Marketing and works closely with the Senior Director of Digital Marketing

Work Arrangement: Hybrid work option based in Las Vegas with light to moderate travel

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work with high-profile chefs and industry leaders
• Chance to gain experience in a fast-paced, dynamic environment

ASSUMPTION: This role offers a unique opportunity to work with a renowned chef and gain valuable experience in the hospitality industry.

🌍 Location & Work Environment

Office Type: Hybrid work option with an on-site component in Las Vegas

Office Location(s): Las Vegas, Nevada, United States

Geographic Context:

• Las Vegas is a major tourist destination with a diverse and vibrant culture
• The city offers a mix of urban and suburban living options
• Las Vegas has a cost of living that is generally lower than other major metropolitan areas in the United States

Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends as needed

ASSUMPTION: Las Vegas offers a unique blend of urban and suburban living options, with a lower cost of living than many other major metropolitan areas in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the VP of Marketing
• Background check and reference check

Key Assessment Areas:

• Candidates' understanding of social media trends and platforms
• Candidates' creativity and content development skills
• Candidates' ability to work collaboratively and manage projects
• Candidates' communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include examples of your social media work and any relevant certifications or coursework
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research the company and its brands to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Social Media, Digital Marketing, Content Creation, Graphic Design, Project Management, Hospitality, Luxury Retail, Brand Management, Performance Metrics, Cultural Trends, Emerging Technologies

ASSUMPTION: The application process for this role will focus on assessing candidates' social media and digital marketing skills, as well as their creativity, collaboration, and communication abilities.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Graphic design tools (InDesign, Canva, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Content creation and scheduling tools (Hootsuite, Buffer, etc.)

ASSUMPTION: Familiarity with industry-standard social media platforms, graphic design tools, and project management software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empathy: MINA Group prioritizes creating a welcoming and inclusive environment for both employees and guests
• Adaptability: The company encourages employees to be flexible and responsive to change in a fast-paced industry
• Selflessness: MINA Group fosters a culture of collaboration and putting the needs of others before one's own

Work Style:

• Creative and innovative, with a focus on pushing boundaries and challenging the status quo
• Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
• Fast-paced and dynamic, with a focus on adaptability and resilience

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a focus on adaptability and resilience?
• Are you comfortable working collaboratively and putting the needs of others before your own?
• Do you have a strong understanding of social media trends and platforms, with a passion for creating engaging content?

ASSUMPTION: MINA Group's culture values empathy, adaptability, and selflessness, with a focus on collaboration, innovation, and resilience.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars can be time-consuming and demanding
• Working in a fast-paced, dynamic environment may require long hours and flexibility
• Collaborating with various teams and stakeholders can be challenging, with a need for strong communication and project management skills
• The role may require travel, which can be disruptive to personal life and routines

ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that require strong communication, project management, and adaptability skills.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: A Social Media Manager typically has more strategic responsibilities and oversees a team, while a Social Media Coordinator focuses more on day-to-day content creation and scheduling
• Hospitality vs. Retail: While both industries require strong communication and customer service skills, hospitality focuses more on creating memorable experiences, while retail emphasizes sales and customer acquisition
• Mid-Senior level vs. Entry-level: Mid-Senior level roles require more experience and offer more strategic responsibilities, while entry-level roles focus on building foundational skills

ASSUMPTION: This role is well-suited for candidates with mid-senior level experience in social media and digital marketing, with a strong background in hospitality or retail.

📝 Sample Projects

• Developing a social media strategy for a new restaurant opening, including content themes, hashtags, and influencer partnerships
• Creating and executing a social media campaign to promote a limited-time menu item or special event
• Managing a social media crisis or negative review, demonstrating strong communication and problem-solving skills

ASSUMPTION: These sample projects highlight the strategic, creative, and problem-solving aspects of the Social Media Manager role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the company support the growth and development of its social media team members?
• What are the most successful social media campaigns the company has executed, and what made them successful?
• How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) does it track?
• What opportunities are there for collaboration and cross-promotion with other departments or brands within the company?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research the company and its brands to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.