📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Ontario Lottery and Gaming Corporation (OLG)
🔹 Location: York Mills Office, Sault Ste. Marie, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with some on-site and travel requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies and plans for OLG and PROLINE/+
- Managing social content calendars and publishing posts while ensuring best practices
- Actively monitoring social media accounts and engaging with communities
- Collaborating with internal stakeholders and external vendors to manage timelines, scope, and quality
- Mentoring agency team members to foster an environment of growth and excellence
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices, as well as experience working with various stakeholders and agencies.
📋 Key Responsibilities
✅ Develop and execute social media strategies and plans supporting organic and paid social media initiatives for OLG and PROLINE/+
✅ Manage social content calendars, ad trafficking calendars, and publish posts while ensuring best practices are followed
✅ Actively monitor social media accounts, looking for opportunities to interact with communities and build relationships with consumers, customers, influencers, and users
✅ Work collaboratively with internal stakeholders and external vendors and partner agencies to manage timelines, scope, and quality for social media initiatives
✅ Manage and mentor agency team members, fostering an environment of growth, collaboration, and excellence in execution
✅ Develop processes and plans to continuously improve the effectiveness of marketing and communications efforts to meet business objectives
✅ Support an effective measurement, social listening, and analytics strategy, establishing KPIs and applying consumer insights to ensure data tells an effective story for stakeholders
✅ Support social paid media campaigns with the media agency, ensuring optimal flight dates and media spends
✅ Manage social media campaigns, producing inspiring and creative on-brand social content that meets digital and business objectives
✅ Support the work of the customer service social media team to answer customer questions
ASSUMPTION: This role may require some on-site attendance at various events, both after hours and on weekends, with some travel within Ontario required. It may also require after-hours monitoring of social media in collaboration with the customer service team.
🎯 Required Qualifications
Education: Bachelor’s degree or College diploma in social media marketing, digital marketing, or communications
Experience: 3-5 years related progressive experience developing social media marketing plans, strategy, and execution for consumer-facing brands (paid and organic), and managing community management programs, as well as social media listening and reporting
Required Skills:
- Written and verbal communications skills
- Regular user of social media both personally and for business
- Attention to detail
- Ability to work independently as well as part of a large, cross-functional team
- Ability to manage competing priorities and juggle various initiatives
- Strong team player that is solutions-oriented
- Innovative thinking
- Project & Budget Management
- Agency and stakeholder management
- Strong written and verbal communication skills
- Strategic aptitude
- Leadership skills
- Ability to work under pressure and meet tight deadlines
- Innovation and creativity
- Sensitivity to regulatory issues
- Understanding the complexities of a government organization
- Lottery, gambling, and sports betting knowledge would be helpful
Preferred Skills:
- Experience working with social media analytics tools
- Fluency in French
ASSUMPTION: While not explicitly stated, having experience with sports betting and understanding of sports betting trends may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 78,400.00 - 117,600.00 per year
Benefits:
- Flexible work environment
- Family-friendly work practices
- Public Service Pension Plan
- Performance-based incentives
- Access to online learning programs
Working Hours: Full-time, with some after-hours and weekend work required for events and monitoring
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 1,001-5,000 employees
Founded: 1975
Company Description:
- OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner
- OLG delivers on this commitment through the strength of its prime asset – its people
Company Specialties:
- Lottery
- Land-based casinos
- Digital lottery and casino
- Horseracing
- Charitable gaming
Company Website: www.olg.ca
ASSUMPTION: OLG is a government agency responsible for operating lottery games, land-based casinos, and other gaming-related activities in Ontario. It is currently undergoing a transformation to become a world-class gaming entertainment leader with a globally admired digital platform.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director, Paid Media Effectiveness, Social & Planning
Work Arrangement: Hybrid (with some on-site and travel requirements)
Growth Opportunities:
- Potential career progression into senior roles within the marketing and communications department
- Opportunities to work on high-profile campaigns and events
- Access to learning and development programs
ASSUMPTION: This role offers opportunities for professional growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Hybrid (with some on-site and travel requirements)
Office Location(s): York Mills Office, Sault Ste. Marie, Ontario, Canada
Geographic Context:
- Sault Ste. Marie is located in Northern Ontario, approximately 700 km north of Toronto
- The city offers a mix of urban and outdoor recreational opportunities
- Sault Ste. Marie has a population of approximately 75,000 people
Work Schedule: Full-time, with some after-hours and weekend work required for events and monitoring
ASSUMPTION: The hybrid work arrangement allows for flexibility while still requiring some on-site presence for events and meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
Key Assessment Areas:
- Social media strategy and planning
- Content creation and management
- Stakeholder management and collaboration
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media marketing experience and skills
- Demonstrate your understanding of OLG's mission and values in your application materials
- Prepare examples of successful social media campaigns you've managed or contributed to
ATS Keywords: Social media marketing, community management, social media strategy, content creation, analytics, project management, budget management, stakeholder management, social listening, creativity
ASSUMPTION: OLG uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, X, Snapchat, Reddit, YouTube, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on OLG's internal systems and preferences.
👔 Cultural Fit Considerations
Company Values:
- Integrity and Trust
- Inclusive and Collaborative Work Style
- Freedom to Innovate
- Be Your Authentic Self
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with OLG's values of integrity and trust?
- How do you approach working collaboratively with diverse teams and stakeholders?
- How do you balance innovation and creativity with the need for consistent, on-brand messaging?
ASSUMPTION: OLG values a diverse and inclusive work environment that fosters collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Balancing organic and paid social media initiatives with limited resources
- Adapting to changes in social media trends, algorithms, and best practices
- Working with various internal and external stakeholders to manage timelines, scope, and quality
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role at OLG is more senior and involves strategic planning, team management, and cross-functional collaboration, while a Social Media Specialist role may focus more on day-to-day content creation and community management
- Industry-specific context: OLG operates in the gaming and entertainment industry, which has unique regulations, target audiences, and marketing challenges compared to other industries
- Career path comparison: This role can serve as a stepping stone to senior marketing and communications roles within OLG or other organizations
ASSUMPTION: While the core responsibilities of this role are similar to other social media manager positions, the industry-specific context and career path opportunities may vary.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch, including organic and paid campaigns, influencer partnerships, and community engagement
- Managing a team of agency partners to create and execute a social media campaign for a major sporting event, including real-time updates and customer service
- Analyzing social media performance data to identify trends, optimize campaigns, and report on key metrics to stakeholders
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and reporting.
❓ Key Questions to Ask During Interview
- How does this role support OLG's overall business objectives and strategic direction?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the social media team collaborate with other departments, such as customer service and marketing, to ensure consistent messaging and customer experience?
- What opportunities are there for professional growth and development within this role and OLG more broadly?
- How does OLG support work-life balance for its employees, particularly those in hybrid or remote roles?
ASSUMPTION: Asking thoughtful, informed questions during the interview process can help demonstrate your interest in and understanding of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through OLG's careers website
- Tailor your resume and cover letter to highlight relevant social media marketing experience and skills
- Prepare examples of successful social media campaigns you've managed or contributed to
- Prepare for interview questions related to social media strategy, content creation, stakeholder management, and problem-solving
- Follow up with OLG after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
