📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Orangetheory Fitness - Northern California - #0195
🔹 Location: Brentwood, CA, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, on-brand content for Orangetheory Fitness' social media platforms
- Encouraging and increasing member engagement through creative strategies
- Collaborating with influencers and micro-creators to expand the studio's reach
- Running campaigns, contests, or challenges to keep the community active and talking
- Working closely with the marketing team to align content with studio promotions and campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to create engaging multimedia content. The ideal candidate will have proven experience in creating social content, preferably in fitness or lifestyle.
📋 Key Responsibilities
✅ Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms
✅ Encourage and increase 5-star reviews and social proof with creative strategies
✅ Build engagement through comments, tags, DMs, and community spotlights
✅ Collaborate with influencers and micro-creators to spotlight the studio and expand reach
✅ Run fun campaigns, contests, or challenges to keep the community active and talking
✅ Source and partner with local influencers to promote the studio in exchange for VIP access
✅ Capture, edit, and showcase workouts, team, and culture through engaging content
✅ Work closely with marketing vendors and internal teams to align content with studio promotions and campaigns
✅ Collaborate with leadership teams and external marketing vendors to ensure consistent brand voice and conversion tracking
✅ Use trends, analytics, and insights to optimize content performance and grow followers
ASSUMPTION: The ideal candidate will be creative, energetic, organized, deadline-driven, and passionate about wellness, fitness, and Orangetheory's mission.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience creating social content (bonus if fitness or lifestyle-related)
Required Skills:
- Strong understanding of social platforms and what performs well on each
- Ability to create reels, short-form videos, graphics, and clever captions
- Creative and energetic vibe with the ability to shoot/edit on the go
- Confidence reaching out to influencers and negotiating win-win partnerships
- Understanding of review generation tactics
- Passion for wellness, fitness, and Orangetheory's mission
Preferred Skills:
- Familiarity with fitness or wellness industry trends
- Experience working with fitness brands or studios
- Knowledge of fitness or wellness industry trends
ASSUMPTION: The required skills listed above are essential for success in this role. The preferred skills, while not required, would make an ideal candidate an even stronger fit for the position.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (based on industry standards for a Social Media Manager with 2-5 years of experience in the fitness industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Orangetheory Fitness classes and merchandise
Working Hours: Full-time (40 hours per week), with flexible work-from-home options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with 2-5 years of experience in the fitness industry. The actual salary may vary depending on factors such as the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 201-500 employees
Founded: 2010
Company Description:
- Orangetheory Fitness is a total-body fitness program that combines strength and cardio to build muscle, boost metabolism, and deliver lasting results
- The company offers group workouts guided by triple-certified coaches, with a focus on transforming members physically, mentally, and socially
- Orangetheory has over 1,500 studios across 25+ countries and fosters a supportive community for individuals of all fitness levels
Company Specialties:
- Group Training
- Interval Training
- Heart-rate Monitored Training
Company Website: http://www.orangetheoryfitness.com
ASSUMPTION: Orangetheory Fitness is a well-established fitness company with a strong brand and a large following. The company is known for its innovative group workouts and supportive community.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with the marketing team, studio leadership, and external marketing vendors
Work Arrangement: Remote OK, with flexible work-from-home options available
Growth Opportunities:
- Potential to advance to a Marketing Manager or similar role as the company grows
- Opportunity to gain experience in the fitness industry and develop skills in marketing, communications, and content creation
- Chance to work with a diverse and talented team of professionals in a dynamic and fast-paced environment
ASSUMPTION: The Social Media Manager role offers opportunities for career growth and development within the company. The ideal candidate will be eager to learn and take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Brentwood, CA
Geographic Context:
- Brentwood is a city in Contra Costa County, California, with a population of approximately 54,000 people
- The city is located about 30 miles east of San Francisco and offers a mix of urban and suburban living
- Brentwood is known for its high-quality schools, parks, and recreational facilities
Work Schedule: Full-time (40 hours per week), with flexible work-from-home options available
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and have the ability to balance remote work with on-site responsibilities as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Director and/or other members of the marketing team to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's ability to create engaging social media content
- Final interview with the studio owner or general manager to discuss the candidate's fit within the company's culture and long-term goals
Key Assessment Areas:
- Creativity and innovation in content creation
- Understanding of social media trends and best practices
- Ability to work collaboratively and effectively with a team
- Strong communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills in social media content creation and marketing
- Include examples of your previous work, such as social media campaigns or content you've created for other brands or organizations
- Be prepared to discuss your understanding of Orangetheory Fitness' brand and how you would approach creating content for the company
ATS Keywords: Social Media Management, Content Creation, Video Editing, Graphic Design, Influencer Collaboration, Community Engagement, Campaign Management, Analytics, Storytelling, Review Generation, Creative Strategy, Brand Voice, Deadline Management, Fitness Knowledge, Organizational Skills, Communication Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, innovation, and understanding of social media trends and best practices. The ideal candidate will be able to demonstrate their ability to create engaging content and work collaboratively with a team.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Video editing software (e.g., iMovie, Adobe Premiere Pro, etc.)
- Graphic design software (e.g., Canva, Adobe Creative Suite, etc.)
- Analytics tools (e.g., Google Analytics, Sprout Social, etc.)
ASSUMPTION: The ideal candidate will be proficient in using social media platforms, video editing software, graphic design software, and analytics tools to create engaging content and track performance.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Community
- Results
- Integrity
- Fun
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and flexible
- Positive and enthusiastic
Self-Assessment Questions:
- Do you have a passion for wellness, fitness, and Orangetheory's mission?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have a creative and innovative approach to content creation?
- Are you results-driven and goal-focused?
- Are you adaptable and flexible, with the ability to work in a fast-paced and dynamic environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Orangetheory Fitness, with a passion for wellness, fitness, and the company's mission. They will be creative, collaborative, results-driven, adaptable, and enthusiastic, with a positive attitude and a strong work ethic.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing nature of social media trends and best practices
- Managing multiple social media platforms and content creation projects simultaneously
- Balancing remote work with on-site responsibilities and maintaining a strong connection to the company's culture and values
- Developing and implementing creative and innovative content strategies that resonate with Orangetheory Fitness' target audience
ASSUMPTION: The ideal candidate will be able to overcome these challenges by staying up-to-date with social media trends and best practices, prioritizing and managing their time effectively, and remaining adaptable and flexible in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Social Media Manager (Fitness Industry) vs. Social Media Manager (Other Industries)
- Pros of working in the fitness industry: Passion for wellness and fitness, opportunity to work with a diverse and engaged community, potential for career growth and development within the company
- Cons of working in the fitness industry: Fast-paced and ever-changing nature of social media trends and best practices, potential for irregular work hours and on-call responsibilities
- Social Media Manager (Orangetheory Fitness) vs. Social Media Manager (Other Fitness Studios)
- Pros of working at Orangetheory Fitness: Strong brand and reputation, supportive and collaborative team environment, opportunity to work with a diverse and engaged community
- Cons of working at Orangetheory Fitness: Fast-paced and ever-changing nature of social media trends and best practices, potential for irregular work hours and on-call responsibilities
ASSUMPTION: The ideal candidate will carefully consider the pros and cons of working in the fitness industry and at Orangetheory Fitness specifically, and weigh the potential challenges and benefits before applying for the position.
📝 Sample Projects
- Creating a social media campaign to promote Orangetheory Fitness' latest workout program or class format
- Developing a series of engaging and informative videos to educate Orangetheory Fitness' target audience about the benefits of group fitness and interval training
- Collaborating with local influencers and micro-creators to promote Orangetheory Fitness' studio and expand its reach within the community
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to create engaging and effective social media content.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Orangetheory Fitness' social media presence, and how can this role help address them?
- How does Orangetheory Fitness approach content creation and branding, and how can I contribute to these efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Orangetheory Fitness support the professional development and growth of its employees, particularly in the marketing and communications department?
- What is the company's long-term vision for its social media presence, and how can this role help achieve that vision?
ASSUMPTION: The ideal candidate will use the interview process as an opportunity to learn more about Orangetheory Fitness' social media strategy, branding, and goals, as well as the company's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://orangetheory-fitness-careers.careerplug.com/jobs/3002607/apps/new
- Tailor your resume and cover letter to highlight your experience and skills in social media content creation and marketing
- Include examples of your previous work, such as social media campaigns or content you've created for other brands or organizations
- Be prepared to discuss your understanding of Orangetheory Fitness' brand and how you would approach creating content for the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
