Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Bullpen Talent

🔹 Location: Buenos Aires, Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing a large-scale, spiritually-oriented Instagram account and YouTube channel
• Handling daily operations, posting, moderation, analytics, and strategic direction independently
• Collaborating with content creators and advertising teams to ensure resonant content delivery and promotions
• Working autonomously with a proactive approach and strong organizational skills

ASSUMPTION: This role requires a high level of self-motivation and independence, as the ideal candidate will manage day-to-day operations with minimal supervision.

📋 Key Responsibilities

✅ Content Posting & Scheduling: Regularly post spiritually engaging and purpose-driven videos on Instagram and YouTube, coordinate with the video production team for timely content delivery

✅ Community Engagement & Moderation: Thoughtfully moderate and engage with audience comments and direct messages, serve as a bridge between the audience and the founder, address inquiries, and escalate significant interactions

✅ Automation and Funnel Management: Manage ManyChat flows to nurture and convert audience interactions into meaningful engagements, analyze metrics to enhance the user journey from social interaction to website conversion

✅ Advertising Collaboration: Collaborate with the ads team on product launches or promotions that resonate with the audience

✅ Analytics & Reporting: Set up and manage a social analytics dashboard to measure KPIs, provide insightful weekly reporting with actionable recommendations for strategy improvement

✅ Strategy Development: Identify patterns in audience engagement to propose strategies for maximizing impact and audience growth, innovate to enhance community connection

✅ Communication & Coordination: Conduct biweekly calls to discuss major themes and strategic adjustments, maintain consistent communication around ongoing activities and insights

✅ Autonomy in Work: Demonstrate an ability to work independently, prioritize tasks, and make data-driven decisions without requiring constant oversight

ASSUMPTION: This role involves content that engages with themes of spirituality, personal purpose, self-improvement, and holistic personal growth, requiring a sensitive and authentic communication style.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Demonstrated success managing and moderating large-scale, spiritually-oriented social media accounts (Instagram & YouTube) for at least 2 years

Required Skills:

• Proven experience with social automation (ManyChat), analytics platforms, and content management dashboards
• Strong organizational skills and an intuitive, proactive approach
• Exceptional moderation skills and a sensitive, authentic communication style
• Ability to manage day-to-day social media operations independently

Preferred Skills:

• Deep familiarity and passion for spirituality, personal development, or holistic growth topics
• Background in digital marketing, community management, or social strategy
• Experience coordinating closely with creative and advertising teams

ASSUMPTION: While not explicitly stated, a strong understanding of the target audience's interests and values is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is ARS 120,000 - 180,000 per year (USD 1,000 - 1,500 per month). This range is inclusive of a base salary and may include bonuses or commission structures.

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Potential for performance-based bonuses or commission structures

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate time zones and content posting needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Argentina. Actual compensation may vary based on experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Bullpen Talent operates in the staffing and recruiting industry, focusing on remote talent sourcing and hiring for U.S. clients. They specialize in various fields, including finance, accounting, sales, marketing, support, tech, and real estate.

Company Size: Bullpen Talent is a small company with 2-10 employees, which may offer a more intimate work environment with closer collaboration among team members.

Founded: Bullpen Talent was founded in 2023, making it a relatively new company with a growing presence in the remote talent sourcing and hiring space.

Company Description:

• Bullpen Talent helps U.S. mid-market businesses and fast-growing startups hire exceptional remote talent, offering a 360 solution for companies to staff, pay, and retain remote talent.
• The company differentiates itself through the quality of its vetting and candidates, delivering a zero-risk approach with a 100% placement rate and guaranteed candidate satisfaction.
• Bullpen Talent provides services in various areas, including finance, accounting, sales, marketing, support, tech, and real estate, with a focus on saving clients up to 70% in overhead costs compared to comparable U.S. talent.

Company Specialties:

• Staffing and Recruiting
• Finance, Accounting & Tax
• Sales & Marketing
• Support, Ops & VAs
• Tech & IT
• Real Estate Specialty Roles

Company Website: bullpentalent.com

ASSUMPTION: Bullpen Talent's focus on remote talent sourcing and hiring may result in a diverse and global team, offering unique perspectives and cultural insights.

📊 Role Analysis

Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in social media management, community engagement, and content strategy.

Reporting Structure: The Social Media Manager will report directly to the company founder, with close collaboration with content creators and advertising teams.

Work Arrangement: This role is remote-friendly, with flexible scheduling to accommodate time zones and content posting needs.

Growth Opportunities:

• As Bullpen Talent grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or advance to a senior role within the marketing department.
• Expanding the company's social media presence and demonstrating success in this role could lead to increased influence and decision-making power.

ASSUMPTION: Given the company's focus on remote talent, there may be opportunities for the Social Media Manager to work with and learn from professionals in various fields and time zones.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Buenos Aires, Argentina

Geographic Context:

• Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods, offering a wide range of dining, entertainment, and recreational options.
• Buenos Aires has a humid subtropical climate, with mild winters and warm summers, making it an enjoyable place to live and work year-round.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate time zones and content posting needs

ASSUMPTION: Working remotely for a company based in a different time zone may require some flexibility in working hours to accommodate meetings and communication with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the company founder to discuss the role's responsibilities, expectations, and the candidate's qualifications
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Social media management experience and strategies
• Understanding of the target audience and their interests
• Communication skills and cultural fit with the company's values
• Problem-solving abilities and adaptability to working independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the target audience and their interests in your application materials
• Showcase your creativity and strategic thinking in your approach to social media management
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Social Media Management, Community Engagement, Content Strategy, ManyChat, Analytics, Reporting, Spirituality, Personal Growth, Holistic Living, Authentic Communication, Autonomous Work

ASSUMPTION: Bullpen Talent may use an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms: Instagram, YouTube
• Social media management and analytics tools: Sprout Social, Hootsuite, ManyChat
• Content creation and design tools: Canva, Adobe Creative Suite (optional)

ASSUMPTION: The ideal candidate will have experience with popular social media management and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality and excellence in candidate vetting and placement
• Transparency and open communication with clients and candidates
• Flexibility and adaptability in meeting clients' unique staffing needs
• Continuous learning and improvement in the remote talent sourcing and hiring space

Work Style:

• Autonomous and self-motivated, with a proactive approach to task management
• Strong organizational skills and attention to detail
• Collaborative and communicative, with a focus on building and maintaining relationships
• Adaptable and open to feedback, with a willingness to learn and grow in the role

Self-Assessment Questions:

• Do I share Bullpen Talent's commitment to quality and excellence in candidate vetting and placement?
• Am I comfortable working autonomously and managing my time effectively in a remote work environment?
• Do I have a strong understanding of the target audience's interests and values, and can I communicate effectively with them in an authentic and engaging manner?

ASSUMPTION: Bullpen Talent values candidates who align with their commitment to quality, transparency, and flexibility, as well as those who demonstrate strong organizational skills, autonomy, and adaptability in a remote work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Balancing the need for consistent content posting with the desire for authentic and engaging communication
• Adapting to the company's growth and evolving needs, which may require taking on new responsibilities or learning new tools and technologies
• Working remotely with a team based in different time zones, which may require some flexibility in working hours

ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, adapt to change, and communicate clearly and consistently with team members and stakeholders.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position may require a deeper understanding of the target audience's interests and values, as well as a more sensitive and authentic communication style
• As a small company, Bullpen Talent may offer more opportunities for growth and decision-making power than larger, more established organizations
• This role may be better suited for candidates with a background in marketing, communications, or a related field, as well as those with a strong passion for spirituality, personal development, or holistic growth topics

ASSUMPTION: The ideal candidate will have experience in social media management and community engagement, as well as a strong understanding of the target audience's interests and values, and a willingness to adapt to the company's growth and evolving needs.

📝 Sample Projects

• Developing and implementing a content strategy that resonates with the target audience and drives engagement and growth on Instagram and YouTube
• Creating and executing a social media advertising campaign to promote a product launch or event, with measurable KPIs and clear reporting on performance
• Managing a crisis communication situation on social media, demonstrating quick thinking, empathy, and effective problem-solving skills

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Social Media Manager may face in this role, rather than representing a comprehensive list of potential tasks.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its social media presence and how this role fits into that strategy?
• How does the company support the professional growth and development of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
• How does the company approach work-life balance for its remote employees, and what resources are available to support a healthy work environment?
• What are the most rewarding and challenging aspects of working at Bullpen Talent, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as provide valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the target audience and your approach to social media management
• Prepare a portfolio or examples of your previous social media management work, demonstrating your creativity, strategic thinking, and ability to drive engagement and growth
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.