Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Blockovate

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (UK only)

🚀 Job Overview

Key aspects of this role include:

• Managing client social media accounts and online profiles
• Devising marketing methods and plans to grow social media communities
• Liaising with designers to create effective social media imagery
• Engaging with communities and increasing exposure through creative strategies
• Creating and maintaining social media content calendars for clients
• Staying up-to-date with social media trends and industry best practices

ASSUMPTION: This role requires a strong understanding of the crypto industry and a proven track record in running social media campaigns and communities. The ideal candidate will have a proactive and resilient attitude, with the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Manage client social media accounts and online profiles

✅ Develop and implement marketing strategies to grow social media communities

✅ Collaborate with designers to create engaging social media content

✅ Engage with communities and develop creative ways to increase exposure

✅ Create and maintain social media content calendars for clients

✅ Stay up-to-date with social media trends and industry best practices

ASSUMPTION: The role may require occasional weekend work or late-night hours to accommodate different time zones and ensure timely content delivery.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven track record of running successful social media campaigns and communities (2-5 years)

Required Skills:

• In-depth knowledge of various social media platforms (Twitter, Instagram, TikTok, etc.)
• Strong crypto industry knowledge and experience
• Excellent communication and interpersonal skills
• Ability to multitask and meet strict deadlines
• Understanding of advanced marketing principles

Preferred Skills:

• Fluency in additional languages (beneficial but not required)
• Experience with social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with clients and team members.

💰 Compensation & Benefits

Salary Range: £40,000 - £50,000 per annum (dependent on experience)

Benefits:

• 25 days holiday (plus bank & public holidays) plus an additional day for every year worked
• Working from home budgets
• Token allocation scheme

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Manager role with 2-5 years of experience in the UK. The benefits listed are those explicitly mentioned in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Blockovate is a marketing agency specializing in helping innovative blockchain-based solutions reach their target audience. The company operates in the competitive and rapidly evolving blockchain and marketing industries.

Company Size: Blockovate is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can significantly impact the organization's success.

Founded: Blockovate was founded in 2022, making it a relatively new and ambitious agency.

Company Description:

• Blockovate works with leading blockchain projects to transform their marketing efforts and ensure their projects reach the right audience.
• The company is driven by a mission to help innovative blockchain-based solutions succeed in the market.
• Blockovate offers a dynamic work environment with a great work-hard play-hard culture and regular team socials.

Company Specialties:

• Blockchain marketing
• Social media management
• Community engagement
• Marketing strategy and planning

Company Website: blockovate.io

ASSUMPTION: Blockovate's focus on the blockchain industry requires candidates to have a strong understanding of the crypto space and its unique marketing challenges.

📊 Role Analysis

Career Level: This role is suitable for an experienced Social Media Manager looking to apply their skills in the blockchain industry or a mid-level marketing professional seeking to specialize in social media management for crypto projects.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with the design team and other marketing specialists.

Work Arrangement: This role is remote, with a preference for candidates based in the United Kingdom. Occasional in-person meetings or team events may be required.

Growth Opportunities:

• As Blockovate grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a senior role.
• The company's focus on innovation and cutting-edge marketing strategies provides ample opportunities for professional development.
• Working with a diverse range of blockchain projects offers the chance to gain experience in various industries and markets.

ASSUMPTION: Given Blockovate's small size and rapid growth, the Social Media Manager may have the opportunity to shape the role and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Blockovate offers a remote work arrangement, with no physical office location specified. However, the company provides access to an amazing co-working space in Central London with regular members' events, fitness space, and more for those who prefer to work in an office environment.

Office Location(s): While the company is based in London, the Social Media Manager role is remote and can be performed from anywhere in the United Kingdom.

Geographic Context:

• The United Kingdom has a thriving blockchain and tech industry, providing ample opportunities for networking and professional growth.
• London, in particular, is home to numerous blockchain startups, venture capital firms, and other relevant organizations.
• The remote nature of the role allows for a better work-life balance and the opportunity to live in various parts of the UK.

Work Schedule: The Social Media Manager will work full-time (40 hours per week) with flexible hours to accommodate different time zones and ensure timely content delivery.

ASSUMPTION: The remote work arrangement may require occasional weekend work or late-night hours to accommodate clients and team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Marketing Director
• In-depth interview with the Marketing Director and other team members
• Final interview with the CEO
• Job offer and onboarding

Key Assessment Areas:

• Social media management skills and experience
• Crypto industry knowledge
• Communication and interpersonal skills
• Problem-solving and adaptability
• Cultural fit and alignment with Blockovate's values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and crypto industry knowledge.
• Provide specific examples of successful social media campaigns you've managed and the results you achieved.
• Demonstrate your understanding of Blockovate's mission and how your skills and experience align with the company's goals.
• Prepare questions to ask the interviewers about the company's culture, growth plans, and the specific challenges facing the Social Media Manager role.

ATS Keywords: Social Media Management, Community Engagement, Marketing Strategy, Crypto Industry Knowledge, Communication Skills, Interpersonal Skills, Multitasking, Deadline Management, Proactivity, Resilience, Social Media Trends, Campaign Management, Graphic Design Liaison, Social Media Platforms Knowledge, Advanced Marketing Principles

ASSUMPTION: Blockovate may use an Applicant Tracking System (ATS) to filter and rank candidates based on the relevance of their skills and experience to the job description. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used by Blockovate may vary depending on the team's preferences and the projects they work on. Familiarity with industry-standard tools is essential, but candidates should be open to learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambitious: Blockovate is driven by a desire to help innovative blockchain-based solutions succeed in the market.
• Innovative: The company is committed to staying at the forefront of marketing trends and strategies in the blockchain industry.
• Collaborative: Blockovate values a close-knit work environment where team members support and learn from one another.

Work Style:

• Proactive: The ideal candidate will be self-motivated and able to work independently on projects while also collaborating effectively with the team.
• Resilient: Blockovate operates in a fast-paced and ever-changing industry, requiring team members to be adaptable and able to handle challenges with a positive attitude.
• Creative: The Social Media Manager should have a creative mindset and be able to develop innovative strategies to engage audiences and grow communities.

Self-Assessment Questions:

• Do you have a strong passion for the blockchain industry and a deep understanding of its unique marketing challenges?
• Are you comfortable working in a fast-paced, dynamic environment and able to adapt to changes quickly?
• Do you possess excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with clients and team members?

ASSUMPTION: Blockovate's small size and ambitious mission require candidates to be proactive, resilient, and committed to helping the company succeed in the competitive blockchain marketing landscape.

⚠️ Potential Challenges

• The crypto industry is highly volatile and subject to rapid changes, which may require the Social Media Manager to adapt their strategies quickly.
• The role may involve working with clients from various time zones, potentially leading to occasional weekend or late-night work.
• As a small company, Blockovate may have limited resources and budget constraints, which could impact the Social Media Manager's ability to implement certain marketing strategies.
• The competitive nature of the blockchain marketing industry may present challenges in standing out and achieving desired results for clients.

ASSUMPTION: The Social Media Manager should be prepared to face these challenges head-on and develop creative solutions to overcome them, leveraging their skills, experience, and the support of the Blockovate team.

📈 Similar Roles Comparison

• Unlike traditional marketing agencies, Blockovate specializes in the blockchain industry, requiring a unique set of skills and knowledge from the Social Media Manager.
• The company's small size and ambitious mission provide an opportunity for the Social Media Manager to have a significant impact on the organization's success and growth.
• Compared to other Social Media Manager roles, this position offers the chance to work with innovative blockchain projects and help shape the company's marketing strategies in a rapidly evolving industry.

ASSUMPTION: Candidates should consider their interest in the blockchain industry and their desire to work in a small, ambitious agency when comparing this role to other Social Media Manager positions.

📝 Sample Projects

• Developing and implementing a social media strategy for a newly launched blockchain project, resulting in a 50% increase in followers and a 30% increase in engagement within the first three months.
• Creating and managing a social media campaign for an established blockchain project, focused on increasing brand awareness and driving traffic to the project's website, resulting in a 20% increase in website visitors and a 15% increase in sign-ups for the project's newsletter.
• Collaborating with the design team to create visually appealing and on-brand social media content for a client, leading to a 25% increase in engagement and a 10% increase in followers over a six-month period.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Social Media Manager may encounter in this role. The specific projects and challenges faced by the Social Media Manager will depend on the needs and goals of Blockovate's clients and the company's overall marketing strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next 1-2 years, and how the Social Media Manager role fits into these plans?
• What are the most significant challenges facing the company and its clients in the current blockchain marketing landscape, and how can the Social Media Manager help address these challenges?
• How does Blockovate support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of the Social Media Manager's work, and how are these KPIs tracked and reported?
• How does Blockovate approach collaboration and communication within the marketing team and with other departments, such as design and project management?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with. Candidates should tailor these questions to their specific interests and concerns, using them as a starting point for a more in-depth conversation with the interviewers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and crypto industry knowledge.
• Prepare questions to ask the interviewers about the company's culture, growth plans, and the specific challenges facing the Social Media Manager role.
• If selected for an interview, be prepared to discuss your social media management experience and provide specific examples of successful campaigns you've managed.
• Follow up with the hiring manager within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.