Social Media Manager for a Home Construction & Renovation Company in the US (Home Based Part Time)

📌 Core Information

🔹 Job Title: Social Media Manager for a Home Construction & Renovation Company in the US (Home Based Part Time)

🔹 Company: Virtual Coworker

🔹 Location: Louisville, Kentucky, United States

🔹 Job Type: Part-Time, Home-Based

🔹 Category: Marketing & Communications

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site (Louisville, KY) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing social media content using Hootsuite for a home construction and renovation company
• Developing content strategies and engaging audiences on Instagram and Facebook
• Creating and editing graphics, videos, and reels for social media platforms
• Collaborating with a remote team and working independently

ASSUMPTION: This role requires a strong understanding of social media platforms and their respective audiences. The ideal candidate will have experience in creating engaging content and managing social media accounts for a business.

📋 Key Responsibilities

✅ Schedule and manage social media content using Hootsuite

✅ Develop and implement content strategies for Instagram and Facebook

✅ Engage with audiences and respond to comments and messages

✅ Create and edit graphics, videos, and reels for social media platforms

✅ Collaborate with the team to ensure consistent branding and messaging

✅ Monitor social media analytics and report on performance

ASSUMPTION: This role requires a proactive approach to social media management, with a focus on creating engaging content and building relationships with the company's audience.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: 0-2 years of experience in social media management or a related field

Required Skills:

• Proficient in using Hootsuite for scheduling and managing social media content
• Strong written communication skills with excellent grammar and punctuation
• Skilled in creating and editing graphics, videos, and reels for social media
• Experience in Instagram and Facebook content strategy and engagement

Preferred Skills:

• Experience with other social media platforms (e.g., Twitter, LinkedIn, Pinterest)
• Knowledge of social media analytics tools
• Experience in the home construction and renovation industry

ASSUMPTION: While a degree in marketing or a related field may be beneficial, this role is more focused on practical experience and skills. Candidates with relevant experience but no degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary for this position is negotiable. According to industry standards, the average salary for a part-time social media manager in the United States is around $25-35 per hour. However, this can vary depending on the candidate's experience and the company's budget.

Benefits:

• Flexible work schedule
• Opportunity to work remotely
• Potential for full-time employment based on performance

Working Hours: This is a part-time position with a flexible schedule. The exact number of hours per week will be determined based on the candidate's availability and the company's needs.

ASSUMPTION: While the salary range provided is an estimate based on industry standards, the final salary will be determined through negotiation between the candidate and the company.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Coworker is an outsourcing and offshoring consulting company that specializes in providing virtual assistants to businesses. They focus on matching businesses with top-level professionals from the Philippines.

Company Size: Virtual Coworker has 201-500 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering opportunities for growth and collaboration.

Founded: The founding date of Virtual Coworker is not specified. However, they have been operating for several years and have established a strong reputation in the industry.

Company Description:

• Virtual Coworker is committed to providing businesses with the best virtual assistants in the Philippines
• They focus on long-term partnerships and finding the perfect match between businesses and virtual assistants
• Their team of professionals provides unparalleled support in various areas, including administrative tasks, strategic planning, and customer service

Company Specialties:

• Outsourcing and staffing
• Virtual assistant and recruitment services

Company Website: virtualcoworker.com

ASSUMPTION: Virtual Coworker's focus on long-term partnerships and finding the perfect match for businesses indicates a strong commitment to customer satisfaction and employee retention.

📊 Role Analysis

Career Level: This is an entry-level position in the field of social media management. However, it offers opportunities for growth and development within the company.

Reporting Structure: The Social Media Manager will report directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This is a part-time, home-based position with the potential for remote work. The exact work arrangement will be determined based on the candidate's availability and the company's needs.

Growth Opportunities:

• As the company grows, there may be opportunities for the Social Media Manager to take on more responsibilities or move into a full-time role
• The company may also offer training and development opportunities to help the Social Media Manager grow their skills and advance their career

ASSUMPTION: While this is a part-time position, it offers opportunities for growth and development within the company. The company's focus on long-term partnerships may also lead to full-time employment for the right candidate.

🌍 Location & Work Environment

Office Type: Virtual Coworker has offices in West Hollywood, California, and Sydney, Australia. However, this position is home-based and can be done remotely.

Office Location(s): Louisville, Kentucky

Geographic Context:

• Louisville is the largest city in Kentucky and is located in Jefferson County
• The city is known for its vibrant arts scene, historic neighborhoods, and annual events such as the Kentucky Derby
• Louisville has a humid subtropical climate, with hot, humid summers and mild winters

Work Schedule: This is a part-time position with a flexible schedule. The exact number of hours per week will be determined based on the candidate's availability and the company's needs.

ASSUMPTION: While this position is home-based, the company may require the Social Media Manager to work on-site in Louisville, Kentucky, from time to time.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Participate in a phone or video screening interview to assess your communication skills and cultural fit
• Complete a skills assessment or trial project to demonstrate your abilities
• Participate in a final interview with the hiring manager to discuss the role and your fit within the company

Key Assessment Areas:

• Social media management skills and experience
• Communication skills, both written and verbal
• Creativity and ability to create engaging content
• Understanding of the home construction and renovation industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your previous social media work, if applicable
• Demonstrate your understanding of the home construction and renovation industry in your application materials

ATS Keywords: Hootsuite, social media content, Instagram, Facebook, written communication, graphic design, video editing, reels creation

ASSUMPTION: While the application process may vary depending on the candidate's qualifications and the company's needs, the typical process outlined above is a common approach for social media management roles.

🛠️ Tools & Technologies

• Hootsuite
• Graphic design software (e.g., Canva, Adobe Creative Suite)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: The Social Media Manager will be expected to have a working knowledge of Hootsuite and other relevant tools and technologies. The company may provide training or resources to help the Social Media Manager develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Communication
• Collaboration

Work Style:

• Independent and self-motivated
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have strong written communication skills with excellent grammar and punctuation?
• Are you skilled in creating and editing graphics, videos, and reels for social media?
• Do you have experience in Instagram and Facebook content strategy and engagement?

ASSUMPTION: Virtual Coworker values professionalism, communication, and collaboration in their employees. The ideal candidate for this role will be independent, creative, and adaptable, with strong written communication skills and experience in social media management.

⚠️ Potential Challenges

• The home construction and renovation industry may have specific regulations and requirements that the Social Media Manager must be aware of and comply with
• The Social Media Manager may need to work irregular hours to accommodate the company's needs and the audience's engagement patterns
• The Social Media Manager may need to manage multiple social media accounts and platforms simultaneously
• The Social Media Manager may need to work with a remote team and collaborate with other departments within the company

ASSUMPTION: While these challenges may present obstacles for the Social Media Manager, they also offer opportunities for growth and development within the role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Specialist, but with a focus on the home construction and renovation industry
• Unlike other social media management roles, this position is part-time and home-based, with the potential for remote work
• This role offers opportunities for growth and development within the company, with the potential for full-time employment based on performance

ASSUMPTION: While this role is similar to other social media management positions, its focus on the home construction and renovation industry and its part-time, home-based nature set it apart from other opportunities in the field.

📝 Sample Projects

• Creating and implementing a social media content calendar for the home construction and renovation company
• Developing and executing a social media campaign to promote a new product or service
• Analyzing social media analytics to identify trends and make data-driven decisions

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. The actual projects and responsibilities may vary depending on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• How does this role fit into the company's overall marketing strategy?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to social media crisis management?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment. Candidates are encouraged to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your previous social media work, if applicable
• Demonstrate your understanding of the home construction and renovation industry in your application materials
• Follow up with the company within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.