Social Media Manager for UK Agency (Remote)

📌 Core Information

🔹 Job Title: Social Media Manager for UK Agency (Remote)

🔹 Company: Paired

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (UK only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-performance content strategy across TikTok, Instagram, YouTube Shorts, and LinkedIn
• Managing the social content calendar and collaborating with teams to create engaging video content
• Tracking performance metrics and managing influencer relationships to enhance brand visibility and community engagement
• Working directly with the Founder and Creative Lead to build a best-in-class social presence

ASSUMPTION: This role requires a strong understanding of short-form video content, trends, and a commercial mindset focused on performance.

📋 Key Responsibilities

✅ Develop and execute a high-performance content strategy across TikTok, Instagram, YouTube Shorts, and LinkedIn

✅ Own and run the social content calendar — planning, scripting, posting, and iterating

✅ Work with internal teams, freelancers, or agencies to create scroll-stopping short-form video content: ideation, filming, and editing

✅ Collaborate with the paid ads team to feed organic-first UGC and creative for performance testing

✅ Track performance and growth across all KPIs — followers, engagement, reach, clicks, and sales impact

✅ Manage influencer/creator briefs and relationships to source consistently high-quality UGC

✅ Be in touch with the culture — understand trends, memes, hooks, and moments to jump on

✅ Show up in content when needed — this is a “get in the game” role, not a behind-the-scenes one

ASSUMPTION: This role requires a proactive approach to staying updated with social media trends and a strong ability to adapt content strategies accordingly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years in a social, content, or brand role, ideally at a high-growth DTC brand

Required Skills:

• Proven track record building brand accounts from the ground up — or scaling existing ones to 100k+
• Deep knowledge of TikTok, Reels, and short-form video editing — either creating or directing others
• Commercial mindset — cares about what performs, not just what looks good
• Strong copywriting, editing, and scripting ability
• Extremely online — understands culture, moves fast, and never misses a trend
• Comfortable behind the camera or briefing creators to deliver high-quality assets

Preferred Skills:

• Experience in wellness, health, fitness, or supplements
• Personal or niche page success (memes, fitness, aesthetics, etc.)
• Design chops — Canva, Figma, or basic video editing
• Creator/influencer network or personal content following

ASSUMPTION: Candidates with experience in the wellness industry or a personal following may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a mid-level Social Media Manager role in London)

Benefits:

• Competitive salary
• Performance-based bonus
• Product allowance

Working Hours: Full-time, flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Social Media Manager role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency specializing in connecting remote work with top-tier talent in the creative and design industries.

Company Size: Paired is a small company with 11-50 employees, offering a dynamic and fast-paced work environment.

Founded: Paired was founded in 2023 and has since grown to become a leading headhunting agency for creative and design talent.

Company Description:

• Paired specializes in sourcing and recruiting top creative and design talent from overseas for its clients
• The company takes a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements
• Paired is dedicated to creating fulfilling job opportunities for professionals around the world

Company Specialties:

• Talent Consulting

Company Website: www.paired.so

ASSUMPTION: As a small, growing company, Paired offers opportunities for growth and direct exposure to the founder and creative strategy.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Founder and Creative Lead, with potential collaboration with internal teams, freelancers, and external agencies.

Work Arrangement: This is a remote role, with a requirement for the candidate to be based in the United Kingdom.

Growth Opportunities:

• Potential to build and lead the most exciting wellness brand in the UK
• Opportunity to own a core growth channel and drive its success
• Fast-paced environment with the freedom to execute and move quickly

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Paired continues to expand its client base and influence in the creative industry.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A

Geographic Context:

• London, England, United Kingdom
• Timezone: Europe/London (GMT)
• Cost of living: High

Work Schedule: Full-time, flexible working hours

ASSUMPTION: As a remote role, candidates should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Founder and Creative Lead
• Portfolio or case study presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Social media strategy and content creation skills
• Understanding of short-form video content and trends
• Commercial mindset and ability to track performance metrics
• Cultural fit and alignment with Paired's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Showcase your understanding of short-form video content and trends in your application materials
• Prepare examples of your previous social media campaigns and their outcomes
• Be ready to discuss your personal social media presence and engagement

ATS Keywords: Social Media Management, Content Strategy, Video Editing, Copywriting, TikTok, Instagram, YouTube Shorts, LinkedIn, Organic Growth, Influencer Management, Performance Tracking, Scripting, Creativity, Cultural Understanding, Fast-Paced Execution, Brand Building, User-Generated Content

ASSUMPTION: As a small company, Paired's interview process may be more flexible and personalized than larger organizations, allowing for a deeper exploration of the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, YouTube Shorts, LinkedIn
• Video editing tools: Canva, Figma, or other basic video editing software
• Project management tools: Asana, Trello, or similar
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar

ASSUMPTION: The specific tools and technologies required for this role may evolve as Paired continues to grow and adapt its processes.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of short-form video content and trends?
• Are you results-driven and focused on performance metrics?

ASSUMPTION: As a small, growing company, Paired values candidates who are adaptable, collaborative, and results-driven, with a strong understanding of the creative industries.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and algorithms
• Managing multiple platforms and content formats simultaneously
• Balancing creativity with commercial performance and data-driven decisions
• Adapting to the unique needs and requirements of various clients

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven candidate with a strong understanding of the social media landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of short-form video content and trends
• This role offers significant growth opportunities and direct exposure to the founder and creative strategy
• Compared to other social media manager roles, this position may require a stronger focus on commercial performance and data-driven decisions

ASSUMPTION: Candidates should consider their personal interests and career goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a social media strategy for a wellness brand launch
• Creating and managing a TikTok campaign to increase brand awareness and engagement
• Collaborating with influencers and creators to generate user-generated content for a brand's social media channels

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the candidate may encounter in this role, but the specific projects may vary depending on the client and their unique needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Paired's clients?
• What are the key performance indicators (KPIs) for success in this role?
• How does Paired support the growth and development of its employees?
• What is the typical timeline for projects and campaigns in this role?
• How does Paired approach collaboration and communication with its clients?

ASSUMPTION: These questions can help the candidate better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous social media campaigns and their outcomes
• Be ready to discuss your personal social media presence and engagement
• Follow up with Paired one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.