Social Media Manager (Freelance)

📌 Core Information

🔹 Job Title: Social Media Manager (Freelance)

🔹 Company: Accountable

🔹 Location: Brussels, Brussels-Capital Region, Belgium

🔹 Job Type: Freelance

🔹 Category: Marketing & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (2 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Creating and managing engaging content for Instagram and TikTok
• Spotting trends and hooks to increase visibility and engagement
• Analyzing metrics and community interactions to optimize performance
• Collaborating with a team that understands creator culture
• Contributing to the growth of a brand focused on supporting Belgian self-employed individuals

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and algorithms. The ideal candidate will be a creative self-starter who can work independently and effectively manage their time.

📋 Key Responsibilities

✅ Instagram Management: Create and curate engaging content, plan and post content, engage with the community, and follow relevant accounts to increase visibility.

✅ TikTok Management: Spot trends, create hooks, film and edit videos, plan and post content, and engage with the community.

✅ Content Creation: Develop content ideas based on blog posts, actuality, and deadlines, create static posts using Figma templates, and write compelling copy.

✅ Community Management: Show love to the community through reactions and engagement, and follow relevant accounts to increase visibility.

ASSUMPTION: The ideal candidate will have experience in social media management, content creation, and community engagement. Familiarity with Figma and a strong understanding of social media algorithms is preferred.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Communications, or a related field)

Experience: 0-2 years of experience in social media management, content creation, or a related field

Required Skills:

• Proficient in Dutch and English (Familiarity with French is a plus)
• Strong creativity and strategic thinking
• Understanding of social media algorithms and metrics
• Ability to work independently and manage time effectively
• Familiarity with Figma and video editing tools

Preferred Skills:

• Experience with self-employment or using the Accountable app
• Familiarity with the Belgian self-employed market

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management, content creation, and community engagement skills. Relevant industry experience is preferred but not required.

💰 Compensation & Benefits

Salary Range: €2,000 - €3,000 per month (Estimated based on industry standards for freelance social media managers in Belgium)

Benefits:

• Flexible freelance collaboration (approx. 2 days per week)
• Hybrid setting: work from home or in the Brussels office (including matcha)
• Creative space to develop, test, and grow
• Understanding and supportive team
• Opportunity to contribute to a brand focused on supporting Belgian self-employed individuals

Working Hours: Flexible, with a focus on delivering results rather than hours worked

ASSUMPTION: The salary range is estimated based on industry standards for freelance social media managers in Belgium. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on tax advice, accounting, and support for self-employed individuals

Company Size: 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration

Founded: 2017, with a history of innovating in the self-employed tax and accounting market

Company Description:

• Accountable offers a user-friendly app that simplifies tax obligations and bookkeeping for self-employed individuals in Belgium and Germany
• The company aims to free self-employed individuals from administrative burdens, allowing them to focus on growing their businesses
• Accountable provides a range of services, including tax preparation, invoicing, expense tracking, and real-time business insights

Company Specialties:

• Financial services for self-employed individuals
• Tax advice and accounting
• User-friendly technology solutions for administrative tasks

Company Website: http://www.accountable.eu

ASSUMPTION: Accountable is a growing company focused on supporting self-employed individuals in Belgium and Germany. The company's success relies on its ability to innovate and adapt to the evolving needs of its target market.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience), with opportunities for growth and development within the company

Reporting Structure: The Social Media Manager will report directly to the Marketing or Communications team

Work Arrangement: Hybrid, with approximately 2 days per week in the office and the remainder working remotely

Growth Opportunities:

• Expanding the role to include additional marketing or communications responsibilities
• Gaining experience in a growing company and contributing to its success
• Developing skills in social media management, content creation, and community engagement

ASSUMPTION: The Social Media Manager role is an excellent opportunity for an entry-level candidate to gain experience in a dynamic and growing company. The role offers the potential for growth and development within the marketing or communications department.

🌍 Location & Work Environment

Office Type: Hybrid, with an office located in Brussels, Belgium

Office Location(s): Brussels, Belgium

Geographic Context:

• Brussels is the capital and largest city of Belgium, offering a vibrant and multicultural environment
• The city is known for its historic architecture, art, and culture, as well as its thriving food and beverage scene
• Brussels is a major hub for international organizations, including the European Union and NATO

Work Schedule: Flexible, with a focus on delivering results rather than hours worked

ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to collaborate and socialize in the office while enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial screening of applications based on required skills and experience
• Phone or video call to discuss the role, responsibilities, and expectations
• In-person or virtual interview with the Marketing or Communications team to assess cultural fit and skills
• Final decision and offer

Key Assessment Areas:

• Creativity and strategic thinking
• Understanding of social media platforms, trends, and algorithms
• Ability to work independently and manage time effectively
• Familiarity with Figma and video editing tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in social media management, content creation, and community engagement
• Include examples of your work, such as social media campaigns or content you've created
• Demonstrate your understanding of the Belgian self-employed market and Accountable's mission
• Showcase your personality and cultural fit through a creative application, such as a TikTok video

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Figma, Video Editing, Instagram, TikTok, Metrics Analysis, Creativity, Strategy, Self-employed, Accountable

ASSUMPTION: The application process for this role may involve multiple stages, including an initial screening, phone or video call, and in-person or virtual interview. Candidates should be prepared to demonstrate their skills and cultural fit throughout the process.

🛠️ Tools & Technologies

• Figma (for creating static posts)
• Video editing tools (for creating and editing TikTok videos)
• Social media management platforms (for scheduling and analyzing performance)

ASSUMPTION: The ideal candidate will have experience with Figma and video editing tools. Familiarity with social media management platforms is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Simplicity
• Reliability
• Support

Work Style:

• Creative and strategic thinking
• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a creative and dynamic work environment?
• Are you comfortable working independently and managing your time effectively?
• Do you enjoy collaborating with a team and contributing to a shared vision?
• Are you adaptable and responsive to change, particularly in a growing company?

ASSUMPTION: Accountable values innovation, simplicity, reliability, and support. The ideal candidate will be creative, strategic, independent, collaborative, adaptable, and responsive to change.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing the demands of freelance work with personal and professional responsibilities
• Adapting to a growing company and evolving role

ASSUMPTION: The Social Media Manager role may present challenges related to managing multiple platforms, staying current with trends, balancing work and personal responsibilities, and adapting to a growing company. The ideal candidate will be proactive, resourceful, and capable of overcoming these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing or communications roles, this position focuses specifically on social media management and content creation
• This role is well-suited to candidates with experience in social media management, content creation, or community engagement, particularly in the context of self-employed or freelance work
• As a freelance position, this role offers flexibility and the opportunity to work independently, while still collaborating with a team and contributing to a shared vision

ASSUMPTION: This role is unique in its focus on social media management and content creation for a self-employed-focused brand. The ideal candidate will have relevant experience and be well-suited to the specific demands of this position.

📝 Sample Projects

• Developing a social media campaign to promote a new feature or service offered by Accountable
• Creating engaging content for Instagram and TikTok to celebrate a major milestone or achievement
• Analyzing metrics and community interactions to optimize performance and identify trends

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to create engaging content, analyze metrics, and optimize performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and communications strategy for Accountable?
• What opportunities are there for growth and development within the company?
• How does Accountable support the work-life balance of its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, fit within the company, opportunities for growth, work-life balance, company culture, and the overall expectations for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/accountable/14119015-social-media-manager-freelance
• Tailor your resume and cover letter to highlight your relevant skills and experience in social media management, content creation, and community engagement
• Include examples of your work, such as social media campaigns or content you've created
• Demonstrate your understanding of the Belgian self-employed market and Accountable's mission
• Showcase your personality and cultural fit through a creative application, such as a TikTok video
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.