📌 Core Information
🔹 Job Title: Social Media Manager (Freelance)
🔹 Company: HeyLuna
🔹 Location: London, United Kingdom
🔹 Job Type: Part-Time, Freelance
🔹 Category: Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (1-2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing social media presence for a private equity firm
- Creating engaging content and comments for investment team members on LinkedIn
- Researching industry trends and posts for content creation
- Executing paid campaigns on LinkedIn on behalf of the company
- Working closely with the Head of Marketing to build personal brands and networks
ASSUMPTION: This role requires a strong understanding of the financial services industry, particularly private equity, and excellent communication skills to represent the investment team effectively on social media.
📋 Key Responsibilities
✅ Drafting social posts and comments on behalf of investment team members, primarily on LinkedIn
✅ Researching industry and sector trends/posts for content creation and engagement
✅ Posting comments and other ad-hoc posts as agreed with the individuals
✅ Managing and executing paid campaigns on LinkedIn on behalf of the company
ASSUMPTION: The role may evolve based on the needs of the investment team and the company's marketing strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in social media marketing, digital marketing, and financial services
Required Skills:
- Excellent copywriting and communication skills
- Strong financial services background, ideally in private equity or asset management
- Ability to analyze social media metrics and make data-driven decisions
- Proficient in using LinkedIn for marketing and engagement
Preferred Skills:
- Experience working with private equity firms or asset management companies
- Fluency in additional languages
ASSUMPTION: Candidates with experience in managing social media campaigns for financial services firms may have an advantage.
💰 Compensation & Benefits
Salary Range: £250 per day (part-time, 1-2 days per week)
Benefits:
- Flexible work arrangement (remote, part-time)
Working Hours: Approximately 16 hours per week (1-2 days)
ASSUMPTION: The salary range is based on industry standards for freelance social media managers with relevant experience.
📌 Applicant Insights
🔍 Company Context
Industry: HeyLuna is a staffing and recruiting company specializing in matching diverse professionals with forward-thinking businesses in the digital world.
Company Size: HeyLuna is a small company with 2-10 employees, offering a collaborative and agile work environment.
Founded: HeyLuna was founded with the mission to create human-to-human connections in the digital recruitment landscape.
Company Description:
- HeyLuna focuses on matching talented, diverse professionals with innovative companies
- The company aims to create meaningful connections between candidates and employers
- HeyLuna operates in the digital recruitment space, leveraging technology to enhance the hiring process
Company Specialties:
- Matching diverse talent with forward-thinking businesses
- Human-to-human recruitment solutions
- Digital recruitment strategies
Company Website: http://www.heyluna.io
ASSUMPTION: HeyLuna's small size may offer applicants more direct interaction with the team and the opportunity to make a significant impact.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Social Media Manager will report directly to the Head of Marketing and work closely with the investment team.
Work Arrangement: This is a part-time, freelance role with a flexible work arrangement (remote, 1-2 days per week).
Growth Opportunities:
- Expanding the role based on performance and the company's growth
- Gaining experience working with a private equity firm and its investment team
- Developing skills in financial services marketing and brand building
ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the individual's performance.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from HeyLuna's London office)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global financial hub, offering ample networking opportunities
- The city is known for its vibrant culture, diverse communities, and rich history
- London's time zone (GMT) may require some flexibility for international communication
Work Schedule: Approximately 16 hours per week (1-2 days), with flexible hours based on the investment team's needs
ASSUMPTION: The remote work arrangement may require self-motivation and effective time management skills.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Head of Marketing to discuss the role's details and expectations
- Final interview or discussion with the investment team to ensure alignment with their needs and goals
Key Assessment Areas:
- Communication skills and ability to represent the investment team effectively
- Understanding of the financial services industry and private equity
- Social media marketing skills and experience with LinkedIn
- Cultural fit with HeyLuna's mission and values
Application Tips:
- Highlight relevant experience in financial services marketing and social media management
- Tailor your resume and cover letter to emphasize your understanding of the role and the company
- Prepare examples of your social media content and engagement strategies for LinkedIn
ATS Keywords: Social Media Marketing, Digital Marketing, LinkedIn, Financial Services, Private Equity, Asset Management, Copywriting, Written Communication, Social Media Campaigns, Data Analysis, Engagement, Content Creation, Research, Brand Building, Networking
ASSUMPTION: The application process may involve additional assessments or tasks to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- LinkedIn (for marketing and engagement)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Analytics tools (e.g., Google Analytics, LinkedIn Insights, or Sprout Social Analytics)
ASSUMPTION: The tools and technologies required for this role may evolve based on the company's marketing strategy and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Human-to-human connection
- Diversity and inclusion
- Innovation and forward-thinking
Work Style:
- Collaborative and agile
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, agile work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong understanding of the financial services industry and private equity?
ASSUMPTION: Candidates who align with HeyLuna's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Balancing the needs and goals of the investment team with the company's overall marketing strategy
- Managing the expectations and workload of a part-time, freelance role
- Adapting to the unique culture and dynamics of a private equity firm
- Ensuring consistent and engaging content creation for LinkedIn
ASSUMPTION: The potential challenges for this role may vary depending on the individual's skills, experience, and the company's growth.
📈 Similar Roles Comparison
- Unlike traditional in-house social media manager roles, this position offers a flexible, freelance work arrangement
- Working with a private equity firm provides unique insights into the financial services industry and investment strategies
- This role focuses primarily on LinkedIn, offering an opportunity to specialize in B2B social media marketing
ASSUMPTION: The comparison points for this role may evolve based on the candidate's career goals and the company's growth.
📝 Sample Projects
- Creating a LinkedIn content calendar for the investment team, focusing on industry trends and thought leadership
- Executing a paid LinkedIn campaign to increase the company's brand awareness and engagement
- Analyzing LinkedIn metrics to optimize content performance and inform future strategies
ASSUMPTION: The sample projects for this role may vary depending on the company's marketing objectives and the candidate's skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the primary goals and objectives for the investment team's LinkedIn presence?
- How does HeyLuna support the work-life balance for its employees, particularly those working remotely?
- What opportunities are there for professional development and growth within the company?
- How does the company measure the success of its social media marketing efforts?
ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's priorities and the company's responses to their queries.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in financial services marketing and social media management
- Prepare examples of your social media content and engagement strategies for LinkedIn
- Follow up with HeyLuna after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
