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Social Media Manager (Freelance/Contractor)

Small Door Veterinary
Full-time
On-site
New York, United States
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager (Freelance/Contractor)

πŸ”Ή Company: Small Door Veterinary

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Freelance/Contractor

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK (with office presence required in New York, NY)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a social media strategy for Instagram and TikTok
  • Managing the content calendar and creating engaging, high-quality content
  • Engaging with the community and monitoring sentiment
  • Collaborating with marketing and practice teams to develop a distinct social voice
  • Capturing photo and video content and acting as on-screen talent when needed

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent creative and communication skills.

πŸ“‹ Key Responsibilities

βœ… Develop and execute a compelling, platform-native social media strategy for Instagram and TikTok

βœ… Own the content calendar, aligning weekly and monthly plans

βœ… Track platform trends and innovations to ensure content stays relevant and differentiated

βœ… Lead all community engagementβ€”respond to DMs and comments, foster conversations, and act as the brand’s voice in real time

βœ… Monitor sentiment and surface insights from the community to inform other teams

βœ… Capture photo and video content (primarily on iPhone)

βœ… Be comfortable both behind and in front of the camera; act as on-screen talent when needed

βœ… Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels

βœ… Ensure all content aligns with our brand’s visual identity and tone

βœ… Partner with creators to co-develop content, ensuring it feels organic and performs across platforms

βœ… Source and manage user-generated content and ensure proper usage rights

βœ… Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy

βœ… Use data to inform creative testing and optimize content for better results

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple platforms and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience managing social media for a brand or agency

Required Skills:

  • Proven track record of growing social media following and engagement
  • Excellent writing and storytelling skills with a distinct, brand-aligned voice
  • Deep understanding of social trends, platform algorithms, and best practices
  • Strong portfolio of organic social content, especially on Instagram and TikTok
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects simultaneously
  • Passion for pets and comfort working in a veterinary clinic environment

Preferred Skills:

  • Experience with veterinary or pet-related brands
  • Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in the veterinary or pet industry may have an advantage in understanding the target audience and creating relevant content.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (full-time equivalent, based on industry standards for a mid-level social media manager with 3-5 years of experience)

Benefits:

  • Opportunity to work with a growing, mission-driven company
  • Flexible work schedule
  • Potential for growth and advancement within the company

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely (with office presence required in New York, NY)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager with 3-5 years of experience. The actual salary may vary based on the candidate's skills, experience, and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Veterinary Services

Company Size: 201-500 employees (small to mid-sized company, offering a more intimate work environment and opportunities for growth)

Founded: 2018 (relatively young company with a modern approach to veterinary care)

Company Description:

  • Small Door is a membership-based veterinary care provider designed with human standards, offering exceptional care, 24/7 telemedicine, and transparent pricing
  • The company focuses on modern hospitality and stress-free environments for pets and pet parents
  • Small Door is a public benefit corporation and certified B Corp, committed to creating a diverse, inclusive, and equitable workplace

Company Specialties:

  • Veterinary care
  • Pet care
  • Health care
  • Hospitality

Company Website: https://www.smalldoorvet.com

ASSUMPTION: Small Door's focus on modern hospitality and membership-based care sets it apart from traditional veterinary clinics, offering unique opportunities for creative marketing strategies.

πŸ“Š Role Analysis

Career Level: Mid-level (with potential for growth and advancement)

Reporting Structure: This role reports directly to the Marketing Director and collaborates with the Marketing and Practice teams

Work Arrangement: Remote OK (with office presence required in New York, NY, and potential travel to other locations for content creation)

Growth Opportunities:

  • Potential for advancement within the Marketing department or the company as a whole
  • Opportunity to gain experience in a growing, mission-driven company
  • Chance to develop skills in content creation, community management, and data analysis

ASSUMPTION: This role offers significant growth potential for the right candidate, as Small Door continues to expand and evolve its marketing strategies.

🌍 Location & Work Environment

Office Type: Urban office in New York, NY, with a modern, pet-friendly atmosphere

Office Location(s): 3 E 28th St, Floor 5, New York, NY 10016, US

Geographic Context:

  • New York, NY, is a bustling, multicultural city with a vibrant pet scene, offering ample opportunities for content creation and community engagement
  • The office is located in the Flatiron District, close to public transportation and various amenities
  • Small Door has additional locations in Boston, MA, and Washington, D.C., with plans for further expansion

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely (with office presence required in New York, NY)

ASSUMPTION: The work environment at Small Door is modern, pet-friendly, and collaborative, with a focus on creating a positive experience for both employees and clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the Marketing Director
  • In-depth interview with the Marketing Director and other team members
  • Portfolio review and creative challenge (e.g., developing a social media campaign for a fictional pet product)
  • Final interview with the Marketing Director and/or other senior leaders

Key Assessment Areas:

  • Creativity and strategic thinking in social media campaign development
  • Understanding of social media trends and platform-specific content creation
  • Communication and collaboration skills
  • Adaptability and problem-solving skills

Application Tips:

  • Highlight your experience with growing social media followings and engagement
  • Include examples of your past work that demonstrate your creativity, storytelling skills, and understanding of social media trends
  • Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
  • Prepare for the creative challenge by brainstorming a unique and engaging social media campaign for a fictional pet product

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Instagram, TikTok, Marketing Strategy, Brand Development, Pet Care, Veterinary Services

ASSUMPTION: Small Door's interview process is designed to assess candidates' creativity, strategic thinking, and communication skills, as well as their understanding of social media trends and platform-specific content creation.

πŸ› οΈ Tools & Technologies

  • Social media platforms: Instagram, TikTok, LinkedIn
  • Content creation tools: iPhone, video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
  • Project management tools: Asana, Trello, or similar
  • Analytics tools: Hootsuite Insights, Sprout Social, or similar

ASSUMPTION: This role requires proficiency in using social media platforms and content creation tools, as well as familiarity with project management and analytics tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Pet-centric: Pets are at the center of everything we do
  • Inclusive: We celebrate and embrace diversity in our team and our clients
  • Collaborative: We work together to achieve our goals
  • Innovative: We constantly seek new and better ways to do things

Work Style:

  • Creative and strategic thinking
  • Strong communication and collaboration skills
  • Adaptability and problem-solving skills
  • Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

  • Do you have a deep understanding of social media trends and platform-specific content creation?
  • Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
  • Do you share Small Door's commitment to creating a diverse, inclusive, and equitable workplace?

ASSUMPTION: Small Door values candidates who are creative, strategic thinkers with strong communication and collaboration skills, as well as a commitment to its mission and values.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation projects simultaneously
  • Keeping up with rapidly evolving social media trends and algorithms
  • Balancing the need for creativity and innovation with the need for consistent branding and messaging
  • Working with a diverse range of stakeholders, including pet parents, veterinary professionals, and marketing team members

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a high level of creativity, adaptability, and strong communication and collaboration skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional veterinary clinics, Small Door focuses on modern hospitality and membership-based care, offering unique opportunities for creative marketing strategies
  • This role requires a strong understanding of social media trends and platform-specific content creation, as well as excellent communication and collaboration skills
  • Career path comparison: This role offers significant growth potential for the right candidate, with opportunities for advancement within the Marketing department or the company as a whole

ASSUMPTION: Small Door's unique approach to veterinary care and focus on modern hospitality set it apart from traditional veterinary clinics, offering unique opportunities for creative marketing strategies.

πŸ“ Sample Projects

  • Developing a social media campaign for a fictional pet product, including platform-specific content and engagement strategies
  • Creating a series of educational videos or blog posts on pet care topics, tailored to each social media platform
  • Managing a social media crisis or negative feedback, demonstrating strong communication and problem-solving skills

ASSUMPTION: These sample projects are designed to assess candidates' creativity, strategic thinking, and communication skills, as well as their understanding of social media trends and platform-specific content creation.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the social media team at Small Door, and how can this role help address them?
  • How does Small Door differentiate itself from traditional veterinary clinics, and how can this role contribute to that differentiation?
  • What opportunities are there for growth and advancement within the Marketing department or the company as a whole?
  • How does Small Door support work-life balance for its employees, particularly those working remotely?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and advancement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight your experience with growing social media followings and engagement in your resume and cover letter
  • Include examples of your past work that demonstrate your creativity, storytelling skills, and understanding of social media trends
  • Prepare for the creative challenge by brainstorming a unique and engaging social media campaign for a fictional pet product
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.