📌 Core Information
🔹 Job Title: Social Media Manager (Freelance/Contractor)
🔹 Company: Small Door Veterinary
🔹 Location: New York, NY
🔹 Job Type: Freelance/Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (with office presence required in New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a social media strategy for Instagram and TikTok
- Managing the content calendar and creating engaging, high-quality content
- Engaging with the community and monitoring sentiment
- Collaborating with marketing and practice teams to develop a distinct social voice
- Capturing photo and video content and acting as on-screen talent when needed
ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent creative and communication skills.
📋 Key Responsibilities
✅ Develop and execute a compelling, platform-native social media strategy for Instagram and TikTok
✅ Own the content calendar, aligning weekly and monthly plans
✅ Track platform trends and innovations to ensure content stays relevant and differentiated
✅ Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
✅ Monitor sentiment and surface insights from the community to inform other teams
✅ Capture photo and video content (primarily on iPhone)
✅ Be comfortable both behind and in front of the camera; act as on-screen talent when needed
✅ Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
✅ Ensure all content aligns with our brand’s visual identity and tone
✅ Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
✅ Source and manage user-generated content and ensure proper usage rights
✅ Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
✅ Use data to inform creative testing and optimize content for better results
ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple platforms and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience managing social media for a brand or agency
Required Skills:
- Proven track record of growing social media following and engagement
- Excellent writing and storytelling skills with a distinct, brand-aligned voice
- Deep understanding of social trends, platform algorithms, and best practices
- Strong portfolio of organic social content, especially on Instagram and TikTok
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Passion for pets and comfort working in a veterinary clinic environment
Preferred Skills:
- Experience with veterinary or pet-related brands
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the veterinary or pet industry may have an advantage in understanding the target audience and creating relevant content.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (full-time equivalent, based on industry standards for a mid-level social media manager with 3-5 years of experience)
Benefits:
- Opportunity to work with a growing, mission-driven company
- Flexible work schedule
- Potential for growth and advancement within the company
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely (with office presence required in New York, NY)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager with 3-5 years of experience. The actual salary may vary based on the candidate's skills, experience, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services
Company Size: 201-500 employees (small to mid-sized company, offering a more intimate work environment and opportunities for growth)
Founded: 2018 (relatively young company with a modern approach to veterinary care)
Company Description:
- Small Door is a membership-based veterinary care provider designed with human standards, offering exceptional care, 24/7 telemedicine, and transparent pricing
- The company focuses on modern hospitality and stress-free environments for pets and pet parents
- Small Door is a public benefit corporation and certified B Corp, committed to creating a diverse, inclusive, and equitable workplace
Company Specialties:
- Veterinary care
- Pet care
- Health care
- Hospitality
Company Website: https://www.smalldoorvet.com
ASSUMPTION: Small Door's focus on modern hospitality and membership-based care sets it apart from traditional veterinary clinics, offering unique opportunities for creative marketing strategies.
📊 Role Analysis
Career Level: Mid-level (with potential for growth and advancement)
Reporting Structure: This role reports directly to the Marketing Director and collaborates with the Marketing and Practice teams
Work Arrangement: Remote OK (with office presence required in New York, NY, and potential travel to other locations for content creation)
Growth Opportunities:
- Potential for advancement within the Marketing department or the company as a whole
- Opportunity to gain experience in a growing, mission-driven company
- Chance to develop skills in content creation, community management, and data analysis
ASSUMPTION: This role offers significant growth potential for the right candidate, as Small Door continues to expand and evolve its marketing strategies.
🌍 Location & Work Environment
Office Type: Urban office in New York, NY, with a modern, pet-friendly atmosphere
Office Location(s): 3 E 28th St, Floor 5, New York, NY 10016, US
Geographic Context:
- New York, NY, is a bustling, multicultural city with a vibrant pet scene, offering ample opportunities for content creation and community engagement
- The office is located in the Flatiron District, close to public transportation and various amenities
- Small Door has additional locations in Boston, MA, and Washington, D.C., with plans for further expansion
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely (with office presence required in New York, NY)
ASSUMPTION: The work environment at Small Door is modern, pet-friendly, and collaborative, with a focus on creating a positive experience for both employees and clients.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Marketing Director
- In-depth interview with the Marketing Director and other team members
- Portfolio review and creative challenge (e.g., developing a social media campaign for a fictional pet product)
- Final interview with the Marketing Director and/or other senior leaders
Key Assessment Areas:
- Creativity and strategic thinking in social media campaign development
- Understanding of social media trends and platform-specific content creation
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience with growing social media followings and engagement
- Include examples of your past work that demonstrate your creativity, storytelling skills, and understanding of social media trends
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for the creative challenge by brainstorming a unique and engaging social media campaign for a fictional pet product
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Instagram, TikTok, Marketing Strategy, Brand Development, Pet Care, Veterinary Services
ASSUMPTION: Small Door's interview process is designed to assess candidates' creativity, strategic thinking, and communication skills, as well as their understanding of social media trends and platform-specific content creation.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, LinkedIn
- Content creation tools: iPhone, video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- Project management tools: Asana, Trello, or similar
- Analytics tools: Hootsuite Insights, Sprout Social, or similar
ASSUMPTION: This role requires proficiency in using social media platforms and content creation tools, as well as familiarity with project management and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: Pets are at the center of everything we do
- Inclusive: We celebrate and embrace diversity in our team and our clients
- Collaborative: We work together to achieve our goals
- Innovative: We constantly seek new and better ways to do things
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Adaptability and problem-solving skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a deep understanding of social media trends and platform-specific content creation?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you share Small Door's commitment to creating a diverse, inclusive, and equitable workplace?
ASSUMPTION: Small Door values candidates who are creative, strategic thinkers with strong communication and collaboration skills, as well as a commitment to its mission and values.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation projects simultaneously
- Keeping up with rapidly evolving social media trends and algorithms
- Balancing the need for creativity and innovation with the need for consistent branding and messaging
- Working with a diverse range of stakeholders, including pet parents, veterinary professionals, and marketing team members
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a high level of creativity, adaptability, and strong communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike traditional veterinary clinics, Small Door focuses on modern hospitality and membership-based care, offering unique opportunities for creative marketing strategies
- This role requires a strong understanding of social media trends and platform-specific content creation, as well as excellent communication and collaboration skills
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities for advancement within the Marketing department or the company as a whole
ASSUMPTION: Small Door's unique approach to veterinary care and focus on modern hospitality set it apart from traditional veterinary clinics, offering unique opportunities for creative marketing strategies.
📝 Sample Projects
- Developing a social media campaign for a fictional pet product, including platform-specific content and engagement strategies
- Creating a series of educational videos or blog posts on pet care topics, tailored to each social media platform
- Managing a social media crisis or negative feedback, demonstrating strong communication and problem-solving skills
ASSUMPTION: These sample projects are designed to assess candidates' creativity, strategic thinking, and communication skills, as well as their understanding of social media trends and platform-specific content creation.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team at Small Door, and how can this role help address them?
- How does Small Door differentiate itself from traditional veterinary clinics, and how can this role contribute to that differentiation?
- What opportunities are there for growth and advancement within the Marketing department or the company as a whole?
- How does Small Door support work-life balance for its employees, particularly those working remotely?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with growing social media followings and engagement in your resume and cover letter
- Include examples of your past work that demonstrate your creativity, storytelling skills, and understanding of social media trends
- Prepare for the creative challenge by brainstorming a unique and engaging social media campaign for a fictional pet product
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
