📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Washington Regional Medical System
🔹 Location: Fayetteville, Arkansas
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies aligned with marketing objectives
- Creating engaging, on-brand content for various social media platforms
- Monitoring and responding to social media interactions
- Analyzing social media metrics to inform content strategy
- Collaborating with cross-functional teams to ensure consistent branding
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Developing and implementing social media strategies that align with marketing objectives
✅ Creating engaging, on-brand content for various social media platforms, including copy, images, and videos
✅ Monitoring and responding to social media interactions in a timely and appropriate manner
✅ Analyzing social media metrics to inform content strategy and optimize performance
✅ Collaborating with cross-functional teams to ensure consistent branding and messaging
✅ Researching and implementing new social media trends and features
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field
Experience: Minimum three years of experience creating and implementing content on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. Previous experience in healthcare is preferred.
Required Skills:
- Proven experience in social media management
- Excellent communication and writing skills
- Strong project management skills
- Ability to analyze and interpret social media metrics
- Familiarity with social media management tools
- Valid driver’s license and auto liability insurance
Preferred Skills:
- Experience with social media analytics tools
- Video production skills
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with healthcare industry regulations are likely to be beneficial in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for similar roles in the Fayetteville, AR area)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for content creation and scheduling)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Fayetteville, AR area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 1,001-5,000 employees
Founded: 1950
Company Description:
- Washington Regional Medical System is the only community-owned, locally governed, non-profit health care system located in Northwest Arkansas.
- It includes a 425-bed medical center, over 50 clinic locations, and five Centers of Excellence.
- The system is committed to improving the health of people in the communities it serves through compassionate, high-quality care, prevention, and wellness education.
Company Specialties:
- Hospital and clinic services
- Specialty care and urgent care
- Regional trauma center
- Outreach services
Company Website: https://www.wregional.com
ASSUMPTION: Washington Regional Medical System is a large, established healthcare provider with a strong commitment to community service and patient care.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Content Marketing
Work Arrangement: On-site, full-time, Monday-Friday
Growth Opportunities:
- Potential advancement to a senior or management role within the marketing department
- Expansion of responsibilities to include additional marketing channels
- Opportunities for professional development and training
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established healthcare organization.
🌍 Location & Work Environment
Office Type: Medical center with a dedicated marketing department
Office Location(s): 3215 N. North Hills Boulevard, Fayetteville, Arkansas 72703
Geographic Context:
- Fayetteville is a city in northwest Arkansas with a population of approximately 90,000.
- The city is home to the University of Arkansas and has a vibrant arts and culture scene.
- The cost of living in Fayetteville is relatively low compared to other cities in the United States.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for content creation and scheduling)
ASSUMPTION: The work environment is likely to be collaborative and team-oriented, with a focus on patient care and community service.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of content marketing
- Background check and offer extension
Key Assessment Areas:
- Social media management skills and experience
- Communication and writing skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant social media management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
- Prepare examples of social media content you have created and the results you achieved
- Research Washington Regional Medical System and be prepared to discuss how your skills and experience align with the organization's mission and values
ATS Keywords: Social Media Management, Content Creation, Marketing Strategy, Analytics, Brand Awareness, Engagement, Healthcare Marketing, Patient Privacy
ASSUMPTION: The application process is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Social media analytics tools (e.g., Google Analytics, Sprout Social Insights)
ASSUMPTION: The specific tools and technologies used may vary based on the organization's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Compassionate care
- Integrity
- Collaboration
- Excellence
- Stewardship
Work Style:
- Team-oriented and collaborative
- Focused on patient care and community service
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you have experience creating and implementing social media strategies that align with marketing objectives?
- Are you comfortable working in a team environment and collaborating with cross-functional teams?
- Do you have excellent communication and writing skills, with a strong attention to detail?
- Are you able to analyze and interpret social media metrics to inform content strategy?
- Do you have a strong understanding of healthcare industry regulations and patient privacy guidelines?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Washington Regional Medical System's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with rapidly changing social media trends and algorithms
- Balancing the need for engaging content with adherence to healthcare industry regulations and patient privacy guidelines
- Collaborating effectively with cross-functional teams and departmental leaders
- Maintaining a consistent brand voice and messaging across multiple platforms
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Social Media Specialist vs. Social Media Manager: The Social Media Manager role requires more strategic planning, team leadership, and analytics, while the Social Media Specialist role focuses more on day-to-day content creation and community management.
- Healthcare Marketing vs. General Marketing: Healthcare marketing requires a strong understanding of healthcare industry regulations, patient privacy guidelines, and the unique needs and preferences of healthcare consumers.
- Social Media Manager vs. Content Marketing Manager: The Social Media Manager role focuses specifically on social media platforms, while the Content Marketing Manager role oversees all content marketing channels, including blogs, email marketing, and SEO.
ASSUMPTION: Candidates should research similar roles in the healthcare industry to gain a better understanding of the unique requirements and challenges of this role.
📝 Sample Projects
- Developing and implementing a social media strategy for a new healthcare service line
- Creating engaging, on-brand content for a healthcare organization's social media platforms, including copy, images, and videos
- Analyzing social media metrics to inform content strategy and optimize performance for a healthcare marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role in a healthcare setting.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments and teams within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Washington Regional Medical System support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates a candidate's interest in the role and organization and can provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.wregional.com/careers
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of social media content you have created and the results you achieved
- Research Washington Regional Medical System and be prepared to discuss how your skills and experience align with the organization's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
