Social Media Manager (Full-Time, M-F)

📌 Core Information

🔹 Job Title: Social Media Manager (Full-Time, M-F)

🔹 Company: Washington Regional Medical System

🔹 Location: Fayetteville, Arkansas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies aligned with marketing objectives
• Creating engaging, creative, and informative content for various platforms
• Monitoring and responding to social media interactions
• Analyzing social media metrics to drive content refinement
• Collaborating with cross-functional teams and departmental leaders

ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication abilities. The ideal candidate will have a solid understanding of social media trends and a passion for staying updated on industry best practices.

📋 Key Responsibilities

✅ Articulate Washington Regional's mission, purpose, and strategy via social media platforms

✅ Plan, create, and publish engaging content tailored to each platform's audience

✅ Review and edit content calendars submitted by clinics and other facilities

✅ Monitor social media accounts and respond to comments, questions, and messages

✅ Report and analyze social media metrics to inform future content

✅ Seek out additional platforms to expand Washington Regional's social media presence

✅ Continuously research and refine social media best practices

✅ Other duties as assigned

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential for success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field

Experience: Minimum three years of experience creating and implementing content on social media platforms

Required Skills:

• Proven experience in social media management
• Excellent communication and writing skills
• Strong analytical skills
• Familiarity with social media analytics tools
• Ability to work collaboratively with cross-functional teams

Preferred Skills:

• Previous experience in health care
• Fluency in graphic design and video production software
• Knowledge of healthcare marketing trends

ASSUMPTION: Candidates with a background in healthcare marketing may have a competitive edge in this role. However, a strong portfolio demonstrating relevant skills and a passion for social media will also be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Social Media Manager with 2-5 years of experience in the healthcare sector in Fayetteville, AR)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Monday-Friday, 8:00 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare

Company Size: 1,001-5,000 employees (Large organization with established processes and a hierarchical structure)

Founded: 1950 (Well-established organization with a long history in the community)

Company Description:

• Community-owned, locally governed, non-profit health care system
• 425-bed medical center, over 50 clinic locations, and five Centers of Excellence
• Committed to improving the health of people in the communities it serves through compassionate, high-quality care, prevention, and wellness education

Company Specialties:

• Hospital and clinic services
• Specialty care and urgent care
• Regional trauma center
• Outreach services

Company Website: www.wregional.com

ASSUMPTION: Washington Regional Medical System is a well-established healthcare provider with a strong presence in Northwest Arkansas. Applicants should be comfortable working in a large organization with a structured hierarchy.

📊 Role Analysis

Career Level: Mid-level (This role requires a balance of strategic thinking and tactical execution)

Reporting Structure: Reports to the Director of Content Marketing (This role is part of the marketing department and works closely with other teams within the organization)

Work Arrangement: On-site (This role requires regular on-site presence for collaboration and content creation)

Growth Opportunities:

• Potential advancement to a senior-level role within the marketing department
• Opportunities to gain experience in healthcare marketing and expand skillset
• possibility to work on high-impact projects and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters (This role is based at Washington Regional's corporate headquarters in Fayetteville, AR)

Office Location(s): 3215 N. North Hills Boulevard, Fayetteville, Arkansas 72703, US

Geographic Context:

• Fayetteville is a mid-sized city with a population of approximately 90,000 people
• The city is located in Northwest Arkansas and is home to several universities and colleges
• Fayetteville offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Applicants should be comfortable working in a corporate office environment and be able to commute to the Washington Regional headquarters in Fayetteville, AR.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the director of content marketing

Key Assessment Areas:

• Candidates' understanding of social media trends and best practices
• Candidates' ability to create engaging and informative content
• Candidates' analytical skills and ability to interpret social media metrics
• Candidates' communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Include examples of your previous social media campaigns and their outcomes
• Be prepared to discuss your understanding of the healthcare industry and Washington Regional's mission and values

ATS Keywords: Social Media Management, Content Creation, Brand Awareness, Engagement, Marketing Strategy, Analytics, Communication, Team Collaboration, Research, Content Optimization, Patient Privacy, Moderation Procedures, Creative Writing, Video Production, Graphic Design, Platform Management

ASSUMPTION: Applicants should be prepared to demonstrate their relevant skills and experience throughout the interview process. Familiarity with the healthcare industry and Washington Regional's mission and values will be beneficial.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Graphic design software (Adobe Creative Suite, Canva, etc.)
• Video production software (iMovie, Adobe Premiere Pro, etc.)

ASSUMPTION: Candidates should be comfortable using social media platforms and management tools. Familiarity with graphic design and video production software is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Collaboration
• Accountability

Work Style:

• Team-oriented and collaborative
• Results-driven and proactive
• Adaptable and responsive to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Washington Regional's mission and values?
• Are you comfortable working in a large, hierarchical organization?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Applicants should assess their fit with Washington Regional's company culture and work style before applying. A strong cultural fit will contribute to job satisfaction and success in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Balancing creativity and data-driven decision-making
• Adapting to changes in social media trends and best practices
• Working within a structured, hierarchical organization

ASSUMPTION: Applicants should be prepared to manage multiple projects and priorities effectively. Strong organizational skills and adaptability are essential for success in this role.

📈 Similar Roles Comparison

• This role differs from other social media manager positions in its focus on healthcare marketing and patient privacy
• Industry-specific context: Healthcare marketing requires an understanding of healthcare regulations and patient privacy guidelines
• Career path comparison: This role offers opportunities for professional growth and development within the marketing department and the broader organization

ASSUMPTION: Applicants should research similar roles in healthcare marketing to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and implementing a social media strategy for a new healthcare service line
• Creating engaging content for a healthcare awareness campaign
• Analyzing social media metrics to inform content refinement and optimize engagement

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Washington Regional?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Washington Regional support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Washington Regional approach work-life balance for its employees?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization. These questions should also help them assess the fit between their skills, experience, and the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Prepare examples of your previous social media campaigns and their outcomes
• Research Washington Regional's mission, values, and recent projects to demonstrate your understanding of the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.