📌 Core Information
🔹 Job Title: Social Media Manager (Fully Remote, Worldwide)
🔹 Company: Bitfinex
🔹 Location: Remote (Worldwide)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to drive community engagement and increase brand awareness.
- Creating and managing social distribution plans and schedules that align with wider marketing and business efforts.
- Monitoring and reporting on project updates and campaign performance to senior teams and stakeholders.
- Collaborating with cross-functional teams to create social 'buzz' around new product launches and initiatives.
- Engaging with the community and industry professionals through social media outreach to benefit PR and marketing efforts.
ASSUMPTION: This role requires a strong understanding of the crypto and finance markets, as well as the ability to speak to professional and institutional investors.
📋 Key Responsibilities
✅ Develop and implement social media strategies that drive community engagement and user acquisition.
✅ Conceptualize, categorize, visualize, edit, and execute social media content.
✅ Create and manage social distribution plans and schedules that align with wider marketing and business efforts.
✅ Define and track key performance indicators (KPIs) to report on strategies and campaigns to the team and management.
✅ Put the community first, always, and make a positive impact on direct supporters and the larger community.
✅ Collaborate with the PR team to initiate joint projects featuring high integration of social media.
✅ Network with industry professionals and influencers through social media outreach to benefit PR and marketing efforts.
✅ Work with the product team to surface valuable customer feedback that can inform new product developments.
✅ Collaborate with marketing and product development teams to create social 'buzz' around new product launches.
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work in multidisciplinary teams with minimal oversight.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3-5 years of work experience in social media management and/or strategy in technology, finance, or media.
Required Skills:
- Proven self-starter with the ability to work in a team environment with minimal oversight.
- Strong English communication skills, both written and verbal.
- Experience prioritizing tasks, managing deadlines, and adapting to changing priorities.
- Proven ability to work in multidisciplinary teams with copywriters, designers, customer support, product managers, etc.
- Ability to deal with negative sentiment diplomatically and convert detractors to supporters.
- Ability to use data to communicate and report how social goals, strategy, and results relate to wider business aims.
- Ability to work with visuals, simple gifs, PS assets, videos, etc.
Preferred Skills:
- Experience in the crypto or finance industry.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, experience with social media management tools and platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for mid-level marketing roles in remote positions)
Benefits:
- Flexible work and remote-friendly culture
- Mentorship and growth opportunities
- Competitive pay
- Career development opportunities
- Supportive team environment
- Learning and knowledge sharing
- Team-building activities
- Social activities (online and in-person)
- A collaborative environment where creativity has a direct impact on the brand's narrative
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in remote positions. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bitfinex is a digital asset trading platform offering state-of-the-art services for digital currency traders and global liquidity providers. Founded in 2012, Bitfinex is one of the oldest and most trusted cryptocurrency exchanges, known for its resilience, infrastructure, and the integrity of its markets.
Company Size: Bitfinex has 51-200 employees, making it a mid-sized company where applicants can expect a structured yet flexible work environment.
Founded: 2012
Company Description:
- Bitfinex is a digital asset trading platform offering state-of-the-art services for digital currency traders and global liquidity providers.
- The company was founded in 2012 and is one of the oldest and most trusted cryptocurrency exchanges, known for its resilience, infrastructure, and the integrity of its markets.
- Bitfinex provides access to peer-to-peer financing, an OTC market, and margin trading for a wide selection of digital assets.
Company Specialties:
- Digital Currency
- Finance
- Financial Technology (FinTech)
- API
- Trading
- Cryptocurrency
- Bitcoin
- Bitcoin Exchange
- Exchange
- Ethereum
- Blockchain
- Margin Trading
- BTC
- Litecoin
- Ether
- and Market Making
Company Website: www.bitfinex.com
ASSUMPTION: Bitfinex is a well-established company in the cryptocurrency industry, with a strong focus on professional trading and institutional investors.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Team and collaborates with various departments, including PR, Product, and Customer Support.
Work Arrangement: Fully Remote (Worldwide)
Growth Opportunities:
- As Bitfinex continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
- The company offers mentorship and growth opportunities, allowing employees to develop their skills and advance their careers.
ASSUMPTION: This role offers growth opportunities as Bitfinex continues to expand its presence in the digital asset trading market.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Worldwide
Geographic Context:
- Bitfinex is a fully remote company, allowing employees to work from anywhere in the world with a stable internet connection.
- This arrangement fosters a diverse and global team, promoting collaboration and innovation across different time zones.
Work Schedule: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The fully remote work environment at Bitfinex requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Interview with the Marketing Team and relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and management
- Campaign performance analysis
- Communication and collaboration skills
- Industry knowledge and understanding of Bitfinex's target audience
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant industry knowledge.
- Prepare examples of successful social media campaigns you've managed in the past.
- Be ready to discuss your understanding of the crypto and finance markets, as well as Bitfinex's target audience.
ATS Keywords: Social Media Management, Strategy, Content Creation, Community Engagement, Campaign Development, Project Management, Data Analysis, Teamwork, Collaboration, Adaptability, Visual Design, Customer Feedback, Problem Solving, Creativity
ASSUMPTION: Bitfinex uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Bitfinex's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Flexibility & Global Reach
- Fast-Paced & Impactful
- A Team that Thrives on Collaboration
- Grow with the Best
Work Style:
- Remote-friendly and flexible work arrangements
- Collaborative and team-oriented environment
- Fast-paced and dynamic work environment
- Focus on continuous learning and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote-friendly work environment?
- Are you comfortable working collaboratively with diverse teams across different time zones?
- Do you have a strong understanding of the crypto and finance markets, as well as Bitfinex's target audience?
ASSUMPTION: Bitfinex values candidates who are self-motivated, adaptable, and able to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing crypto and finance markets
- Dealing with negative sentiment and detractors on social media
- Working remotely and maintaining productivity in a fully remote work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a deep understanding of Bitfinex's target audience and industry trends.
📈 Similar Roles Comparison
- This role is similar to other Social Media Manager positions in the technology, finance, or media industries, but requires a strong understanding of the crypto and finance markets.
- Compared to other mid-level marketing roles, this position offers competitive compensation and benefits, as well as growth opportunities.
- Career progression in this role may involve moving into a leadership or specialist position within the marketing department or related fields.
ASSUMPTION: This role offers unique opportunities for candidates interested in the crypto and finance industries, as well as those looking to advance their careers in social media management.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or feature on the Bitfinex platform
- Creating and managing a social media content calendar to ensure consistent and engaging content across all platforms
- Analyzing campaign performance data to optimize future strategies and improve overall engagement
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects may vary based on Bitfinex's current initiatives and priorities.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Bitfinex marketing team currently, and how can this role help address them?
- How does the social media team collaborate with other departments, such as PR and Product, to create cohesive campaigns?
- What opportunities are there for growth and professional development within the marketing department and Bitfinex as a whole?
- How does Bitfinex measure the success of social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, especially in a fully remote work environment?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant industry knowledge.
- Prepare examples of successful social media campaigns you've managed in the past.
- Be ready to discuss your understanding of the crypto and finance markets, as well as Bitfinex's target audience.
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
