📌 Core Information
🔹 Job Title: Social Media Manager (gn) US - More Nutrition
🔹 Company: The Quality Group
🔹 Location: United States (Remote, East Coast)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (East Coast)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a localized social media strategy for the U.S. market
- Creating compelling, brand-aligned content tailored to the U.S. audience
- Managing and growing U.S.-based social media channels
- Analyzing performance metrics and turning insights into actionable improvements
- Collaborating with cross-functional teams and local partners to localize campaigns and content
ASSUMPTION: This role requires a strong understanding of U.S. consumer behavior and social media trends, as well as experience managing and growing brand accounts in the FMCG, wellness, or sports nutrition industries.
📋 Key Responsibilities
✅ Lead the development, implementation, and analysis of our U.S. social media strategy across platforms such as Instagram, TikTok, and more
✅ Create compelling, brand-aligned content tailored to the U.S. audience that strengthens our positioning in the sports nutrition and wellness space
✅ Work hand-in-hand with the founder to ensure brand authenticity and strategic alignment as we grow in the U.S. market
✅ Manage and grow our U.S.-based social media channels, actively building a loyal and engaged community
✅ Analyze performance metrics and turn insights into actionable improvements for content and campaigns
✅ Ensure consistency in brand tone, messaging, and visual identity across all social touchpoints, in line with global standards
✅ Collaborate with cross-functional teams and local partners to localize campaigns and content in a culturally relevant way
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a cross-functional, international team.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Relevant experience in social media marketing, with a track record of managing and growing brand accounts — ideally in FMCG, wellness, or sports nutrition
Required Skills:
- Deep understanding of U.S. consumer behavior and social media trends
- Proficiency with social media tools and analytics
- Data-driven approach to content creation and optimization
- Collaborative mindset and experience working in international teams
- Fluency in English; additional languages such as German or Spanish are a plus
- Personal passion for health, fitness, and the wellness lifestyle
Preferred Skills:
- Experience working in a start-up or scale-up environment
ASSUMPTION: Candidates with a strong portfolio showcasing their social media marketing skills and experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing role in the U.S.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Employee discounts on MORE Nutrition products
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely on the East Coast
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2021
Company Description:
- Innovative provider of sports nutrition products, bringing together successful brands ESN and MORE Nutrition since 2021
- Focused on healthy, reduced-sugar foods and sports nutrition products
- Agile company culture with exciting career opportunities
Company Specialties:
- Sports nutrition
- Healthy, reduced-sugar foods
- Direct-to-consumer and social commerce business model
Company Website: www.tqgg.de
ASSUMPTION: The Quality Group is a growing company with a strong focus on innovation and quality, making it an attractive place to work for individuals passionate about health and wellness.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the founder
Work Arrangement: Remote (East Coast) with flexible hours
Growth Opportunities:
- Potential to grow with the company as it expands in the U.S. market
- Opportunities to take on additional responsibilities and advance within the marketing team
- Chance to work closely with the founder and gain valuable mentorship
ASSUMPTION: This role offers significant growth potential for the right candidate, as MORE Nutrition continues to expand in the U.S. market.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): East Coast, United States
Geographic Context:
- East Coast time zone (e.g., Eastern Standard Time)
- Access to major cities and cultural attractions
- Opportunity to work remotely and enjoy a flexible work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in various locations along the East Coast.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the founder
- Final decision and offer
Key Assessment Areas:
- Social media marketing skills and experience
- Understanding of U.S. consumer behavior and social media trends
- Cultural fit with the company and team
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and skills
- Include examples of successful social media campaigns you've managed in the past
- Demonstrate your understanding of the U.S. market and how you plan to adapt the brand's social media presence to resonate with American audiences
ATS Keywords: Social Media Marketing, Content Creation, Brand Awareness, Community Engagement, Data Analysis, Collaboration, Consumer Behavior, Social Media Trends, Proficiency in Social Media Tools, Fluency in English, Passion for Health, Passion for Fitness, Passion for Wellness
ASSUMPTION: The application process may take several weeks, as the company aims to find the best fit for the role and the team.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Analytics tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: The ideal candidate will have experience using various social media management and analytics tools to create and optimize content for maximum engagement.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a strong understanding of U.S. consumer behavior and social media trends?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, collaborative environment and enjoy working in international teams?
ASSUMPTION: The ideal candidate will be a self-starter with strong communication skills, the ability to work independently, and a passion for health and wellness.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each
- Adapting to the unique cultural nuances of the U.S. market
- Working remotely and managing time effectively
- Balancing the demands of a fast-growing company and a dynamic work environment
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced, ever-changing environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the U.S. market and the opportunity to shape MORE Nutrition's social media presence in a new and strategically important market
- Compared to similar roles in Europe, this position requires a deep understanding of U.S. consumer behavior and social media trends
- Career path comparison: This role offers significant growth potential as MORE Nutrition continues to expand in the U.S. market
ASSUMPTION: This role is ideal for candidates seeking to make a significant impact in a growing company and shape its social media presence in a new market.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch in the U.S. market
- Analyzing social media performance metrics and optimizing content for maximum engagement
- Collaborating with cross-functional teams to create culturally relevant content for the U.S. audience
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for MORE Nutrition in the U.S. market?
- What are the biggest challenges facing the company in the U.S. market, and how can this role help address them?
- What opportunities are there for growth and advancement within the company?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and your understanding of the company and its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media marketing experience and skills
- Prepare examples of successful social media campaigns you've managed in the past
- Demonstrate your understanding of the U.S. market and how you plan to adapt the brand's social media presence to resonate with American audiences
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
