📌 Core Information
🔹 Job Title: Social Media Manager (gn) US - More Nutrition
🔹 Company: The Quality Group GmbH
🔹 Location: United States (Remote, East Coast)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (East Coast, United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a localized social media strategy for the U.S. market
- Creating compelling, brand-aligned content tailored to the U.S. audience
- Managing and growing U.S.-based social media channels
- Analyzing performance metrics and turning insights into actionable improvements
- Collaborating with cross-functional teams and local partners to localize campaigns and content
ASSUMPTION: This role requires a strong understanding of U.S. consumer behavior and social media trends, as well as a passion for health, fitness, and the wellness lifestyle.
📋 Key Responsibilities
✅ Lead the development, implementation, and analysis of our U.S. social media strategy across platforms such as Instagram, TikTok, and more
✅ Create compelling, brand-aligned content tailored to the U.S. audience that strengthens our positioning in the sports nutrition and wellness space
✅ Work hand-in-hand with the founder to ensure brand authenticity and strategic alignment as we grow in the U.S. market
✅ Manage and grow our U.S.-based social media channels, actively building a loyal and engaged community
✅ Analyze performance metrics and turn insights into actionable improvements for content and campaigns
✅ Ensure consistency in brand tone, messaging, and visual identity across all social touchpoints, in line with global standards
✅ Collaborate with cross-functional teams and local partners to localize campaigns and content in a culturally relevant way
ASSUMPTION: This role may require occasional collaboration with international teams in different time zones.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Relevant experience in social media marketing, with a track record of managing and growing brand accounts — ideally in FMCG, wellness, or sports nutrition
Required Skills:
- Proficient with social media tools and analytics
- Data-driven approach to content creation and optimization
- Collaborative mindset and enjoy working in international teams
- Fluent in English at a native level
Preferred Skills:
- Familiarity with the U.S. market and consumer behavior
- Personal passion for health, fitness, and the wellness lifestyle
- Proficiency in additional languages such as German or Spanish
ASSUMPTION: Candidates with experience in the U.S. market and a strong understanding of U.S. consumer behavior will be prioritized.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in the U.S.)
Benefits:
- Flexible working hours
- Remote work arrangement
- Opportunities for professional growth and responsibility
- Strong sense of team spirit and an exciting work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the U.S. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 51-200 employees (Mid-size company with a diverse and inclusive culture)
Founded: 1985 (Over 35 years of experience in the industry)
Company Description:
- Innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021
- ESN has been the German market leader in sports nutrition since 2004
- More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise
Company Specialties:
- Vertragsmanagement (VM)
- Enterprise Information Management (EIM)
- Governance Risk Compliance (GRC)
- Business Process Managment (BPM)
- Dokumentenmanagement (DMS)
Company Website: https://www.tqg.de
ASSUMPTION: The company's focus on innovation and cutting-edge technology may require candidates to adapt to new tools and processes.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the founder and works closely with cross-functional teams and local partners
Work Arrangement: Remote (East Coast, United States) with flexibility for occasional collaboration with international teams
Growth Opportunities:
- Potential for career advancement as the company expands in the U.S. market
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing, international team
ASSUMPTION: This role may require occasional travel to attend team meetings or industry events.
🌍 Location & Work Environment
Office Type: Remote (East Coast, United States)
Office Location(s): Not applicable (Remote work arrangement)
Geographic Context:
- The East Coast of the United States is home to a diverse range of cultures and consumer behaviors
- The region is a major hub for business, finance, and technology
- The East Coast is also a popular destination for tourists and has a strong influence on popular culture
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: Candidates should be comfortable working in a remote environment and have a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the founder and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Social media marketing expertise and strategy
- Understanding of U.S. consumer behavior and market trends
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of social media campaigns or projects you've worked on in the past
- Demonstrate your understanding of the U.S. market and consumer behavior in your application materials
ATS Keywords: Social Media Marketing, U.S. Consumer Behavior, Brand Awareness, Community Engagement, Data Analysis, Content Creation, TikTok, Instagram
ASSUMPTION: The application process may take up to 2-3 weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
- Design tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and consumer behaviors in the U.S. market?
- Can you provide an example of a successful social media campaign you've worked on in the past, and how you measured its success?
- How do you approach working with international teams and partners to ensure cultural relevance and consistency in brand messaging?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with the latest social media trends and algorithm changes
- Ensuring brand consistency and authenticity across multiple channels and markets
- Collaborating with international teams and partners in different time zones
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and deadlines.
📈 Similar Roles Comparison
- This role is unique in its focus on the U.S. market and requires a deep understanding of U.S. consumer behavior and social media trends
- Unlike other social media manager roles, this position reports directly to the founder and has a high degree of autonomy and responsibility
- Career progression in this role may involve expanding the company's presence in other international markets
ASSUMPTION: Candidates should have a strong understanding of the U.S. market and be comfortable working in a fast-growing, international team.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch in the U.S. market
- Creating and optimizing content for multiple social media platforms to increase engagement and reach
- Analyzing performance metrics and adjusting content strategy to improve results
ASSUMPTION: Candidates should be comfortable working on high-impact projects and initiatives with a data-driven approach.
❓ Key Questions to Ask During Interview
- How does the company plan to expand its presence in the U.S. market, and what role will this position play in that growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the U.S. market, and how can this role help address them?
- How does the company ensure brand consistency and authenticity across multiple channels and markets?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of social media campaigns or projects you've worked on in the past
- Demonstrate your understanding of the U.S. market and consumer behavior in your application materials
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
