📌 Core Information
🔹 Job Title: Social Media Manager (gn) US - More Nutrition
🔹 Company: The Quality Group
🔹 Location: United States (Remote, East Coast)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (East Coast, United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a localized social media strategy for the U.S. market
- Managing and growing U.S.-based social media channels
- Creating compelling, brand-aligned content tailored to the U.S. audience
- Collaborating with cross-functional teams and local partners to localize campaigns and content
- Analyzing performance metrics and turning insights into actionable improvements
ASSUMPTION: This role requires a strong understanding of U.S. consumer behavior and social media trends, as well as experience in managing and growing brand accounts in the FMCG, wellness, or sports nutrition industries.
📋 Key Responsibilities
✅ Lead the development, implementation, and analysis of our U.S. social media strategy across platforms such as Instagram, TikTok, and more
✅ Create compelling, brand-aligned content tailored to the U.S. audience that strengthens our positioning in the sports nutrition and wellness space
✅ Work hand-in-hand with the founder to ensure brand authenticity and strategic alignment as we grow in the U.S. market
✅ Manage and grow our U.S.-based social media channels, actively building a loyal and engaged community
✅ Analyze performance metrics and turn insights into actionable improvements for content and campaigns
✅ Ensure consistency in brand tone, messaging, and visual identity across all social touchpoints, in line with global standards
✅ Collaborate with cross-functional teams and local partners to localize campaigns and content in a culturally relevant way
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Relevant experience in social media marketing, with a track record of managing and growing brand accounts — ideally in FMCG, wellness, or sports nutrition
Required Skills:
- Proficient with social media tools and analytics
- Data-driven approach to content creation and optimization
- Collaborative mindset and experience working in international teams
- Fluency in English at a native level
- Deep understanding of U.S. consumer behavior and social media trends
Preferred Skills:
- Experience with TikTok and Instagram
- Fluency in additional languages such as German or Spanish
- Personal passion for health, fitness, and the wellness lifestyle
ASSUMPTION: Candidates with a strong portfolio showcasing their social media management skills and experience will be given priority.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated, based on industry standards for mid-level marketing roles in the U.S.)
Benefits:
- Competitive salary and benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
- Strong sense of team spirit and inclusive company culture
Working Hours: Full-time, with flexible hours and the ability to work remotely on the East Coast of the United States
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the U.S. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2021
Company Description:
- Innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021
- ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals
- More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise
Company Specialties:
- Sports nutrition
- Wellness and fitness services
- Healthy foods and supplements
Company Website: www.tqgg.de
ASSUMPTION: The Quality Group is a well-established company in the wellness and fitness services industry, with a strong focus on sports nutrition and healthy foods.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the founder of More Nutrition US
Work Arrangement: Remote, with a focus on the East Coast of the United States
Growth Opportunities:
- Potential for career advancement as the company expands in the U.S. market
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing, international company
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand its presence in the U.S. market.
🌍 Location & Work Environment
Office Type: Remote (East Coast, United States)
Office Location(s): United States (Remote)
Geographic Context:
- The East Coast of the United States offers a diverse and vibrant cultural landscape, with access to major cities and urban centers
- The region is home to a large and active fitness community, providing ample opportunities for market research and engagement
- The East Coast is also a hub for social media influencers and content creators, offering potential collaborations and partnerships
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement for this role allows for a high degree of flexibility and work-life balance, while still requiring regular communication and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the founder and other team members
- Final decision and offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Data analysis and reporting
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in managing and growing brand accounts in the FMCG, wellness, or sports nutrition industries
- Include examples of your social media strategy and content creation skills in your resume or portfolio
- Tailor your cover letter to the specific requirements and goals of this role
ATS Keywords: Social Media Marketing, Content Creation, Brand Management, Community Engagement, Data Analysis, Consumer Behavior, Collaboration, TikTok, Instagram, U.S. Consumer Behavior, FMCG, Sports Nutrition
ASSUMPTION: The application process for this role is designed to assess the candidate's skills and experience in social media marketing, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Analytics tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: The tools and technologies required for this role are standard in the social media marketing industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for health, fitness, and wellness
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Remote and flexible work arrangements
- Data-driven decision making
- Agile and dynamic team environment
- Strong sense of team spirit and camaraderie
Self-Assessment Questions:
- Do you have a personal passion for health, fitness, and wellness, and how does this align with the company's values?
- How do you approach data-driven decision making in your social media strategy and content creation processes?
- Describe your experience working in a remote and flexible work environment, and how do you ensure productivity and communication with your team?
ASSUMPTION: The cultural fit considerations for this role are focused on the candidate's alignment with the company's values and work style, as well as their ability to thrive in a remote and flexible work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with rapidly changing social media trends and algorithms
- Balancing the need for data-driven decision making with the importance of creativity and innovation in content creation
- Ensuring consistency in brand tone, messaging, and visual identity across all social touchpoints
ASSUMPTION: The potential challenges for this role are common in the social media marketing industry and can be overcome with strong project management skills, attention to detail, and a data-driven approach to content creation and optimization.
📈 Similar Roles Comparison
- This role is unique in its focus on the U.S. market and the opportunity to shape the brand's presence and voice in this new and strategically important market
- Compared to similar roles in the industry, this position offers a high degree of autonomy and responsibility, as well as the opportunity to work directly with the founder
- Career path comparison: This role offers significant growth potential for the right candidate, as the company continues to expand its presence in the U.S. market
ASSUMPTION: This role is unique in its focus on the U.S. market and the opportunity to shape the brand's presence and voice in this new and strategically important market, offering significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch in the U.S. market
- Creating and optimizing content for multiple social media platforms, including Instagram and TikTok
- Analyzing performance metrics and turning insights into actionable improvements for content and campaigns
ASSUMPTION: The sample projects for this role are designed to assess the candidate's skills and experience in social media marketing, as well as their ability to work independently and in a team environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy in the U.S. market?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
- How does the company measure the success of its social media marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: The key questions to ask during the interview for this role are designed to assess the company's growth strategy, priorities, and support for employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in social media marketing, with a focus on managing and growing brand accounts in the FMCG, wellness, or sports nutrition industries
- Prepare examples of your social media strategy and content creation skills to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
