📌 Core Information
- Job Title: Social Media Manager (Grocery Store)
- Company: IRecruiters Africa
- Location: Lagos, Nigeria
- Job Type: On-site, Full-time
- Category: Marketing & Communications
- Date Posted: April 29, 2025
- Experience Level: 10+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media accounts and platforms (Instagram, Facebook, X/Twitter, TikTok, etc.)
- Developing and implementing social media marketing campaigns and strategies
- Creating engaging and compelling content (written, visual, and video)
- Video creation and editing
- Optimizing social media presence
- Providing social media campaign insights and regular reporting
- Collaborating creatively with clients to generate content concepts
- Analyzing campaign performance and providing actionable insights on effectiveness
- Staying abreast of social trends and integrating them into strategies
ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on customer engagement and campaign optimization.
📋 Key Responsibilities
- ✅ Design, implement, and oversee paid social campaigns to enhance engagement and execute comprehensive social strategies.
- ✅ Manage community engagement across all platforms.
- ✅ Contribute to the development of social strategies across various industries.
- ✅ Strategize and execute organic and paid social media initiatives.
- ✅ Collaborate creatively with clients to generate content concepts.
- ✅ Analyze campaign performance and provide actionable insights on effectiveness.
- ✅ Stay abreast of social trends, integrating them into strategies and sharing insights with the team.
- ✅ Execute tasks autonomously and as part of a team, ensuring client specifications are met.
- ✅ Initiate and oversee paid media initiatives.
- ✅ Demonstrate proficiency in content creation.
- ✅ Analyze social media data and insights to track performance and make recommendations for improvement.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 10+ years of proven work experience as a Social Media Manager or similar role.
- Required Skills:
- Strong understanding of social media platforms and their respective audiences.
- Proficiency in managing LinkedIn, Instagram, Facebook, X/Twitter, TikTok, and other social media platforms.
- Solid proficiency in video and content creation and editing.
- 100% dedication to the company.
- Familiarity with scheduling and reporting tools such as Hootsuite, Later, Hubspot, Sprout Social, and Google Analytics.
- Strong skills in social media analytics and reporting.
- Previous experience with paid media campaigns.
- Understanding of sales funnel strategies in paid social campaigns to optimize conversion rates and ROI.
- Abundance of creative ideas and exceptional communication skills.
- Eagerness to learn with meticulous attention to detail.
- Positive, team-oriented demeanor with the ability to meet deadlines in a fast-paced, multi-client environment.
- Interest in emerging technologies such as AI.
ASSUMPTION: Given the extensive experience required, candidates should have a proven track record in social media management and a deep understanding of various platforms and strategies.
💰 Compensation & Benefits
- Salary Range: N1,500,000 Monthly (This is an estimate based on the provided salary and industry standards for a senior-level social media manager in Lagos, Nigeria)
- Benefits: Other interesting benefits (Please note that the specific benefits package is not mentioned in the original description. Applicants should inquire about this during the application process.)
Working Hours: 40 hours per week, with flexibility for project demands.
ASSUMPTION: The salary range is estimated based on industry standards for a senior-level social media manager in Lagos, Nigeria. The actual salary may vary based on the candidate's experience and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Staffing and Recruiting
- Company Size: 2-10 employees
- Founded: 2016
- Company Description: IRecruiters Africa is a digitally native recruitment and business support firm focused on helping individuals and organizations achieve more by providing tailored, innovative, and effective HR solutions. They have a rich talent pool of over 10,000 mid- and senior-level professionals and have successfully catered to the needs of many clients in different industries.
- Company Specialties: Recruitment, Talent Acquisition, Executive Search, Recruitment Marketing, Headhunting, Psychometric Assessment, Job Posting Service, Talent Profiling, Resume Database Search, and Talent Advisory.
📊 Role Analysis
- Career Level: Senior-level, management position
- Reporting Structure: This role reports directly to the hiring manager and may oversee junior team members or interns.
- Work Arrangement: On-site, full-time position with flexibility for remote work during specific projects or situations.
- Growth Opportunities: As a senior-level role, there may be opportunities for career progression into leadership or management positions within the company or the industry.
ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for career advancement within the organization.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Lagos, Nigeria
- Office Location(s): Lagos, Nigeria
- Geographic Context: Lagos is the largest city in Nigeria and a major commercial hub, offering a vibrant and dynamic work environment.
- Work Schedule: Standard work hours with flexibility for project demands and deadlines.
ASSUMPTION: The work environment is likely to be fast-paced and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screening → In-depth interview → Final decision
- Key Assessment Areas: Social media strategy development, campaign management, content creation, and data analysis skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of the company and the role by demonstrating how your skills and experience align with the job requirements.
- Prepare examples of successful social media campaigns you've managed and the results you achieved.
ATS Keywords: Social Media Management, Content Creation, Video Editing, Community Engagement, Social Media Analytics, Paid Media Campaigns, Creative Collaboration, Trend Analysis, Reporting Tools, Sales Funnel Strategies, Attention to Detail, Communication Skills, Teamwork, Emerging Technologies, Customer Interaction, Campaign Insights
🛠️ Tools & Technologies
- Hootsuite, Later, Hubspot, Sprout Social, Google Analytics, Adobe Creative Suite, Canva, Buffer, etc.
ASSUMPTION: The specific tools and technologies used may vary based on the company's internal policies and the candidate's expertise.
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Excellence, Integrity, and Customer Focus
- Work Style: Fast-paced, collaborative, and innovative, with a strong focus on teamwork and continuous learning.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platforms?
- Can you provide an example of a successful social media campaign you've managed, and what was the outcome?
- How do you handle negative customer feedback on social media platforms?
ASSUMPTION: The company values a strong work ethic, creativity, and a customer-focused mindset, with a preference for candidates who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously.
- Keeping up with the fast-paced nature of the social media industry and its constant changes.
- Balancing the demands of client expectations and internal team dynamics.
- Ensuring consistent brand messaging and engagement across various platforms.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on managing social media for a retail chain, requiring a strong understanding of consumer behavior and brand engagement in the retail sector.
- Industry-specific context: The retail industry is highly competitive, with a strong focus on customer engagement and brand loyalty.
- Career path comparison: This role can lead to career progression into leadership or management positions within the company or the industry, such as Social Media Director or Marketing Manager.
ASSUMPTION: The specific career path may vary based on the candidate's skills, experience, and the company's internal structure.
📝 Sample Projects
- Developing and implementing a social media marketing campaign for a new product launch.
- Creating engaging content for a brand's social media platforms, including videos, images, and captions.
- Analyzing social media data to identify trends and make data-driven recommendations for campaign optimization.
- Managing a team of junior social media specialists to ensure consistent brand messaging and engagement across various platforms.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage campaigns, create engaging content, and analyze data to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media strategy and how this role fits into it?
- How does the company measure the success of its social media campaigns?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These questions are designed to provide insight into the company's social media strategy, team dynamics, and employee support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://irecruitersafrica.zohorecruit.com/jobs/Careers/491063000040715122/Social-Media-Manager-Grocery-Store-)
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful social media campaigns you've managed and the results you achieved.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
