Social Media Manager - HELLO! Fashion

📌 Core Information

🔹 Job Title: Social Media Manager - HELLO! Fashion

🔹 Company: Hello Limited

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Tuesdays, Wednesdays, & Thursdays in office)

🚀 Job Overview

Key aspects of this role include:

• Growing and managing Hello! Fashion's social media presence across multiple platforms
• Developing and executing a strategic approach to increase social and newsletter audiences
• Leading the planning, creation, and scheduling of all Hello! Fashion newsletters
• Collaborating with editorial and commercial teams to create engaging, on-brand content
• Representing Hello! Fashion at brand and external events

ASSUMPTION: This role requires a strong understanding of social media trends, excellent communication skills, and the ability to work effectively in a fast-paced digital environment.

📋 Key Responsibilities

✅ Manage the day-to-day running of Hello! Fashion's social media channels: Facebook, Instagram, Pinterest, X, and TikTok

✅ Create and implement strategic, metric-based approaches to grow both social and newsletter audiences

✅ Lead the planning, creation, and scheduling of all Hello! Fashion newsletters

✅ Collaborate with editorial and commercial teams to execute engaging, on-brand content

✅ Curate a compelling, traffic-driving social media strategy

✅ Develop and execute content calendars for social media and newsletters

✅ Create TikTok and Instagram Reels

✅ Monitor and respond to community engagement and social feedback

✅ Optimize affiliate, video, and exclusive content to drive impressions and views

✅ Produce and present performance reports using analytics tools

✅ Represent Hello! Fashion at brand and external events

✅ Take part in social media content when required

ASSUMPTION: This role requires a proactive and collaborative team player who can work effectively with various teams to achieve common goals.

🎯 Required Qualifications

Education: Postgraduate degree preferred

Experience: 2 years of experience in journalism, digital media, or social media management

Required Skills:

• Strong communicator with excellent written and verbal skills
• Confident using social tools and staying on top of platform trends
• Comfortable working in a fast-paced digital environment
• Proactive and collaborative team player
• Passion for fashion, lifestyle, and the Hello! Fashion brand

Preferred Skills:

• Demonstrated knowledge of social scheduling and analytics platforms (e.g., Hootsuite, Google Analytics)
• Familiarity with Facebook, Instagram, TikTok, Twitter, YouTube, Snapchat
• Experience with video and reel content creation
• Experience planning and growing email newsletters and newsletter communities

ASSUMPTION: Candidates with relevant experience and a strong passion for fashion and lifestyle will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Social Media Manager role in London)

Benefits:

• 25 days annual leave per year (for full-time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a dynamic media company

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with 3 days in the office (Tuesdays, Wednesdays, & Thursdays).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Hello Limited operates as a media company, focusing on fashion, lifestyle, and entertainment content.

Company Size: 11-50 employees. This size allows for a more intimate work environment, fostering closer collaboration and quicker decision-making.

Founded: 2017. Hello Limited was established in 2017 and has since grown to become a prominent player in the digital media landscape.

Company Description:

• Hello Limited is a dynamic media company specializing in fashion, lifestyle, and entertainment content.
• The company is known for its engaging and informative content, catering to a wide audience.
• Hello Limited prides itself on its collaborative work environment, encouraging creativity and innovation.

Company Specialties:

• Advertising
• Marketing
• Creativity

Company Website: http://www.hellolimited.co.nz

ASSUMPTION: Hello Limited's focus on fashion, lifestyle, and entertainment content makes it an attractive option for candidates passionate about these areas.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to grow and make a significant impact on the company's social media presence and newsletter strategy.

Reporting Structure: The Social Media Manager will report directly to the Editor and work closely with the Head of Customer Acquisition and the Publisher.

Work Arrangement: Hybrid. This role requires working from the office for 3 days a week (Tuesdays, Wednesdays, & Thursdays) and remotely for the remaining days.

Growth Opportunities:

• Progression to a Senior Social Media Manager role or a similar leadership position within the company.
• Expanding the scope of responsibilities to include additional platforms or content areas.
• Gaining experience in event management and representation, leading to potential opportunities in public relations or brand management.

ASSUMPTION: This role offers ample opportunities for growth and development within the company, as well as the chance to make a significant impact on the brand's digital presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace located near Southwark.

Office Location(s): Achilles House, Suite 402, 8 Commerce Street, Auckland, 1010, NZ

Geographic Context:

• London, City of, United Kingdom. The office is situated in a vibrant and bustling area, offering easy access to public transportation and various amenities.
• The company's headquarters are in Auckland, New Zealand, but this role is based in London.

Work Schedule: Full-time, 40 hours per week. The hybrid work arrangement allows for flexibility and a better work-life balance.

ASSUMPTION: The office environment at Hello Limited fosters collaboration and creativity, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Editor and/or other relevant team members
• Final interview with the Publisher
• Job offer and onboarding

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Communication and teamwork skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of social media trends and your passion for fashion and lifestyle content.
• Prepare examples of your previous work, demonstrating your ability to create engaging content and grow audiences.
• Research Hello Limited and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Social Media Management, Content Creation, Newsletter Strategy, Community Engagement, Analytics, Video Production, Fashion Knowledge, Communication, Team Collaboration, Digital Savvy, Trend Awareness, Proactivity, Fast-Paced Environment, Content Scheduling, Audience Growth, Performance Reporting

ASSUMPTION: The application process at Hello Limited is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to contribute to the company's growth and success.

🛠️ Tools & Technologies

• Hootsuite
• Google Analytics
• Facebook, Instagram, Pinterest, X, TikTok
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage social media channels, create content, and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Passion for fashion and lifestyle content

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and platform updates?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
• How do you balance creativity and data-driven decision-making in your approach to social media management?

ASSUMPTION: Candidates who align with Hello Limited's values and work style will be well-suited for this role and thrive in the company's collaborative and innovative environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content for each
• Keeping up with the fast-paced nature of the digital media industry and adapting to platform changes
• Balancing the demands of growing both social and newsletter audiences while maintaining a consistent brand voice
• Collaborating effectively with various teams, including editorial and commercial, to create on-brand content

ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position focuses on both social media channels and newsletter strategy, offering a broader scope of responsibilities.
• Working for a dynamic media company like Hello Limited provides unique opportunities for growth and exposure to various aspects of the industry.
• This role offers a clear path for career progression, with the potential to take on additional responsibilities or move into a leadership position.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other similar positions.

📝 Sample Projects

• Developing and executing a social media strategy to increase engagement and followers for a fashion brand's Instagram account
• Creating and scheduling newsletters for a lifestyle publication, focusing on growing the subscriber base and improving open rates
• Managing a team of content creators to produce engaging video content for a brand's TikTok channel, driving views and increasing audience reach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to hands-on content creation and management.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Hello! Fashion?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the team structure and dynamic like for the social media and editorial teams?
• How does the company measure the success of its social media and newsletter efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your passion for fashion, lifestyle, and social media management.
• Prepare examples of your previous work, demonstrating your ability to create engaging content and grow audiences.
• Research Hello Limited and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.