SOCIAL MEDIA MANAGER (IHA)

📌 Core Information

🔹 Job Title: Social Media Manager (IHA)

🔹 Company: Asahi Europe & International

🔹 Location: Warsaw, Poland (Hybrid)

🔹 Job Type: Fixed Term

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-05

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Warsaw-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving social media strategy for global and local beer brands
• Collaborating with cross-functional teams to deliver integrated brand campaigns
• Managing external relationships with partners and agencies
• Developing and optimizing social media strategies to meet brand objectives
• Growing and expanding the in-house agency's capabilities and offerings

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in social media management, preferably in an agency or in-house setting.

📋 Key Responsibilities

✅ Develop and execute social media strategies for global and local beer brands

✅ Collaborate with cross-functional teams to deliver integrated brand campaigns

✅ Manage external relationships with partners and agencies

✅ Develop clear measurement frameworks and KPIs for brands, and optimize social media performance

✅ Identify opportunities to build and grow the in-house agency's capabilities and offerings

✅ Represent the team at internal and external brand meetings, and provide social media consulting for brands

ASSUMPTION: This role requires a proactive approach, strong project management skills, and the ability to work effectively in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5+ years working in social media or digital roles, with experience in creative agencies or in-house agencies

Required Skills:

• Proven experience in social media strategy and execution
• Strong understanding of digital marketing trends and best practices
• Excellent communication and stakeholder management skills
• Ability to work collaboratively in a fast-paced, high-performing team
• Fluency in English

Preferred Skills:

• Experience working with global and local markets
• FMCG experience
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the beer or beverage industry, or relevant transferable skills, will be at an advantage.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Competitive salary and benefits package
• Travel opportunities to key markets and industry events

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Asahi Europe & International operates in the beverage industry, with a focus on beer, cider, and soft drinks. The company is part of the larger Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.

Company Size: Asahi Europe & International has 10,001+ employees globally, with operations spanning multiple countries across Europe.

Founded: Asahi Group Holdings was founded in 1989, and Asahi Europe & International was established as a subsidiary in 2016.

Company Description:

• Asahi Europe & International is a premium scale brewery group with a rich history and an extensive footprint across Europe
• The company is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell
• Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society, and offers a wide choice of non-alcoholic options

Company Specialties:

• Beverages
• Beer
• Cider
• Brewery and brewing

Company Website: http://www.asahiinternational.com

ASSUMPTION: Asahi Europe & International is a large, multinational company with a strong focus on responsible business practices and a commitment to its consumers and employees.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the in-house agency and the broader organization.

Reporting Structure: The Social Media Manager will report directly to the In-House Agency Director and work closely with cross-functional teams, including client service, creative, social, and digital teams.

Work Arrangement: This role follows a hybrid work arrangement, with flexibility to work remotely and from regional offices.

Growth Opportunities:

• Expanding the in-house agency's capabilities and offerings
• Gaining experience working with global and local markets
• Developing leadership and management skills through team collaboration and mentorship

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, global organization.

🌍 Location & Work Environment

Office Type: Hybrid (Warsaw-based with remote flexibility)

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people
• The city is known for its rich history, vibrant culture, and diverse economy
• Warsaw offers a mix of historic architecture and modern developments, with a growing startup scene and a strong focus on innovation

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment
• Job offer and onboarding

Key Assessment Areas:

• Social media strategy and execution
• Communication and stakeholder management skills
• Collaboration and teamwork
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience in social media management, preferably in an agency or in-house setting
• Demonstrate a strong understanding of digital marketing trends and best practices
• Showcase your ability to work collaboratively in a fast-paced, high-performing team
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the role's requirements

ATS Keywords: Social Media Strategy, Digital Marketing, Brand Management, Creative Thinking, Collaboration, Community Building, KPI Management, Stakeholder Influence, Content Execution, Measurement Frameworks, Agency Experience, FMCG Experience

ASSUMPTION: Asahi Europe & International uses Applicant Tracking Systems (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Inspiring consumers to enjoy our beers responsibly
• Conducting business responsibly, with regard to the environment and society
• Offering a wide choice of non-alcoholic options and educating consumers on the adverse effects of alcohol

Work Style:

• Collaborative and entrepreneurial
• Fast-paced and high-performing
• Focused on innovation and growth

Self-Assessment Questions:

• Do you align with the company's commitment to responsible business practices and consumer education?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on innovation?
• Do you have experience working with global and local markets, and are you comfortable adapting your approach to different cultural contexts?

ASSUMPTION: Asahi Europe & International values candidates who are passionate about responsible business practices, comfortable working in a fast-paced environment, and experienced working with global and local markets.

⚠️ Potential Challenges

• Managing multiple brands and markets with varying priorities and objectives
• Balancing the need for creativity and innovation with the requirement to meet brand objectives and KPIs
• Adapting to a fast-paced, high-performing work environment with a strong focus on growth and expansion
• Navigating a large, multinational organization with a diverse range of stakeholders

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication and collaboration, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: The Social Media Manager role requires a broader range of skills and experience, with a greater emphasis on strategy, stakeholder management, and team leadership
• In-house Agency vs. External Agency: In-house agencies offer opportunities for greater autonomy, direct impact on brand strategy, and a more integrated approach to marketing and communications
• Career Path: Social Media Manager roles can lead to promotions within the in-house agency or broader organization, with opportunities for growth in areas such as marketing management, brand management, or agency leadership

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in external agencies or within the broader marketing and communications industry.

📝 Sample Projects

• Developing and executing a social media strategy for a global beer brand launch in a new market
• Managing a cross-functional team to deliver an integrated brand campaign across multiple social media platforms
• Conducting a social media audit and developing recommendations for improvement based on data-driven insights

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Social Media Manager role at Asahi Europe & International.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the in-house agency?
• How does the in-house agency collaborate with external partners and agencies?
• What are the key priorities and objectives for the Social Media Manager role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help you better understand the role, the team, and the company culture, and demonstrate your interest and engagement with the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in social media management, digital marketing, and brand management
• Prepare examples of your past work or projects that demonstrate your ability to develop and execute social media strategies, manage cross-functional teams, and deliver results
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.