📌 Core Information
🔹 Job Title: Social Media Manager*in (m/w/d) 1
🔹 Company: Dorling Kindersley Verlag GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing cross-channel social media strategies
- Creating high-quality content for various platforms
- Managing community interactions and analyzing performance metrics
- Collaborating with influencers, authors, and external partners
- Working in a hybrid environment with a mix of on-site and remote work
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to create engaging content and analyze performance data.
📋 Key Responsibilities
✅ Developing and implementing cross-channel social media strategies focusing on reach, brand loyalty, and engagement
✅ Creating high-quality content (texts, reels, stories, graphics, and videos) that brings our topics to life
✅ Managing our existing channels (Instagram, Facebook, Pinterest) and strategically expanding TikTok and LinkedIn
✅ Steering community management in an attentive, dialog-oriented, and target-group-specific manner
✅ Cultivating and developing collaborations with influencers, authors, and external partners
✅ Overseeing external service providers and ensuring quality control
✅ Preparing regular reports, analyzing KPIs, and deriving data-driven optimizations
ASSUMPTION: This role requires strong organizational skills, the ability to work independently, and a keen eye for detail.
🎯 Required Qualifications
Education: A degree in marketing, communication, or a related field
Experience: Several years of relevant experience in social media management, ideally in publishing or media
Required Skills:
- Proven expertise in social media management
- Excellent content creation skills
- Strong analytical skills and data-driven mindset
- Excellent communication skills in German and English
- Proficiency in Canva, Adobe Creative Suite, Meta Business Suite, and Google Analytics
Preferred Skills:
- Experience with TikTok and LinkedIn
- Knowledge of the German publishing industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio demonstrating their social media management skills and a passion for the DK Verlag's content.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Munich)
Benefits:
- Employee discounts
- Job ticket
- 30 days of annual leave
- Training opportunities
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Munich. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 1966 (as Dorling Kindersley Limited)
Company Description:
- DK Verlag is the German subsidiary of the international publishing company Dorling Kindersley Ltd.
- The company specializes in high-quality non-fiction books, including travel guides, reference books, and children's books.
- DK Verlag is part of the Penguin Random House group.
Company Specialties:
- Travel guides
- Reference books
- Children's books
Company Website: www.dk.com
ASSUMPTION: DK Verlag is a well-established publishing company with a strong focus on high-quality content and a global presence.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing and Press Team.
Work Arrangement: Hybrid (2 days on-site, 3 days remote per week)
Growth Opportunities:
- Potential career progression within the marketing and communications department
- Opportunities to work on a variety of projects and collaborate with different teams
- Training and development opportunities to expand skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative work environment
Office Location(s): Arnulfstraße 124, Munich, Bavaria 80636, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria and the third-largest city in Germany
- The city is known for its vibrant cultural scene, including museums, theaters, and music festivals
- Munich is also home to several major corporations and is an important economic hub
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Munich offers a high quality of life with a rich cultural scene and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- Social media management skills
- Content creation and storytelling abilities
- Analytical skills and data-driven mindset
- Communication skills in German and English
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your social media management work and the results you achieved
- Prepare for interview questions related to your social media strategy, content creation, and analytics skills
- Research the company and its publishing portfolio to demonstrate your enthusiasm and understanding
ATS Keywords: Social Media Management, Content Creation, Community Management, Influencer Collaboration, Data Analysis, Marketing Strategy, Budget Management, Trend Monitoring, Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, Bilingual Communication, Creative Thinking, Hands-on Mentality
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite
- Meta Business Suite
- Google Analytics
- Social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Quality and excellence
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you approach creating engaging content for different social media platforms?
- Can you describe a time when you successfully analyzed social media data to inform your strategy?
- How do you stay up-to-date with the latest trends and developments in social media?
ASSUMPTION: Candidates should be able to demonstrate a strong understanding of the company's values and work style, as well as a passion for its content.
⚠️ Potential Challenges
- Managing multiple social media channels and creating high-quality content for each
- Keeping up with the latest trends and algorithms in the ever-evolving social media landscape
- Balancing the demands of on-site work and remote work
- Collaborating effectively with external partners and influencers
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a hybrid environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the publishing industry and the unique content of DK Verlag
- Industry-specific context: The publishing industry is highly competitive, and successful social media management is crucial for reaching and engaging with target audiences
- Career path comparison: This role offers opportunities for professional growth and development within the marketing and communications department
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
- Developing a social media strategy for a new book release, including content creation, influencer outreach, and targeted advertising
- Analyzing social media data to identify trends and optimize content performance for a specific topic or series
- Collaborating with external partners to create co-branded content and cross-promotion opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing and communications department?
- What are the most successful social media campaigns the company has run in the past, and what made them successful?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
- How does the company approach collaboration with external partners and influencers, and what tools or platforms are used to facilitate this?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's approach to social media management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the career portal with your resume, cover letter, and indication of your desired salary range
- Tailor your resume and cover letter to highlight your relevant experience and skills, including examples of your social media management work and the results you achieved
- Prepare for interview questions related to your social media strategy, content creation, and analytics skills
- Research the company and its publishing portfolio to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
