Social Media Manager*in (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager*in (m/w/d)

🔹 Company: benuta GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid, 3 days/week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative social media concepts
• Producing engaging content and monitoring trends
• Managing community relationships to enhance brand perception
• Collaborating with internal teams to ensure channel-specific content is well-coordinated

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively manage social media channels and engage with diverse communities.

📋 Key Responsibilities

✅ Develop and implement creative social media concepts, ensuring they align with the company's CI

✅ Produce high-quality, engaging content for various social media platforms, staying up-to-date with current trends and quickly incorporating new trends into content

✅ Support community management efforts by building long-term relationships with the target audience through engaging content

✅ Monitor the development of social media channels and the perception of the brand in communities using relevant tools

✅ Collaborate with the influencer marketing team to further develop creator-generated content (CGC)

✅ Create content in-house using the company's own studios

✅ Work closely with internal teams to ensure all content is well-coordinated across channels

ASSUMPTION: The role may require occasional weekend work or late-night shifts to ensure timely content delivery, especially during high-volume periods or when launching campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 4 years of professional experience in social media management, with a strong understanding of various social media platforms

Required Skills:

• Excellent creative skills and a strong sense of aesthetics
• Strong visual storytelling abilities
• Proficient in image editing tools
• Fluency in German and English (spoken and written)
• Strong analytical skills and familiarity with analytical tools

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of SEO best practices
• Familiarity with content management systems (CMS)

ASSUMPTION: Candidates with experience in the e-commerce or retail sectors may have an advantage, as they will have a better understanding of the company's products and target audience.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for similar roles and experience levels in Germany)

Benefits:

• Flexible working hours and 30 vacation days
• Home office allowance (26 days/year)
• Vegan food options and mobility subsidies
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible working hours and the option to work from home for up to 26 days/year

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Germany. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and retail, focusing on carpets and home accessories

Company Size: 51-200 employees, offering a dynamic and international work environment with plenty of growth opportunities

Founded: 2008, with a mission to revolutionize the rug industry and provide a unique shopping experience to customers worldwide

Company Description:

• Benuta is an internationally successful e-commerce player, offering over 20,000 items from its own brand, benuta
• The company's product range includes rugs, home accessories, cushion covers, wall decorations, and faux furs
• Benuta aims to provide inspiration on interior and living topics through its online presence and social media channels

Company Specialties:

• E-commerce and online retail
• International expansion and market penetration
• Innovative and customer-centric approach to business
• Strong focus on social media and digital marketing

Company Website: https://www.benuta.com

ASSUMPTION: Benuta's success is driven by its strong corporate culture, state-of-the-art technologies, and a highly motivated team of over 120 employees.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and qualifications

Reporting Structure: The role reports directly to the Teamlead Influencer Marketing, Nils Denkhaus

Work Arrangement: Hybrid, with 3 days/week in the office and the option to work from home for up to 26 days/year

Growth Opportunities:

• Developing and implementing own ideas and taking on more responsibility
• Achieving professional dreams in a fast-growing, future-oriented company
• Becoming part of a dynamic, international, and highly motivated team

ASSUMPTION: The company offers ample opportunities for professional growth and development, as well as the chance to make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on open communication and creativity

Office Location(s): Hohe Straße 87, Bonn, Nordrhein-Westfalen 53119, DE and Kruppstraße 22, Dormagen, NRW 41540, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and a high quality of life
• The company's offices are located in the Rhine-Ruhr metropolitan region, one of the largest urban areas in Europe
• The region is well-connected by public transportation, with good access to international airports

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work from home for up to 26 days/year

ASSUMPTION: The company's offices are located in two cities with a strong cultural heritage and a diverse range of attractions, offering employees a rich and varied work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Creativity and visual storytelling skills
• Analytical skills and familiarity with analytical tools
• Communication skills and cultural fit
• Language proficiency in German and English

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on social media management and content creation
• Include a portfolio showcasing your creative skills and visual storytelling abilities
• Tailor your cover letter to the specific role and company, emphasizing your enthusiasm for the position and your alignment with the company's values

ATS Keywords: Social Media Management, Content Creation, Community Management, Trend Analysis, Visual Storytelling, Image Editing, Analytical Skills, Creativity, Communication Skills, German Language, English Language

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. Applicants should be prepared to provide examples of their work and demonstrate their skills throughout the interview process.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Image editing tools (e.g., Adobe Creative Suite, Canva, Pixlr)
• Analytical tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Content management systems (CMS) (e.g., WordPress, Drupal, Joomla)

ASSUMPTION: The specific tools and technologies required for the role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and open communication
• International mindset and cultural diversity

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on creativity and innovation
• Collaborative and team-oriented culture
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment, and are you comfortable with occasional weekend work or late-night shifts?
• Are you able to work collaboratively with internal teams and adapt to changing priorities and deadlines?
• Do you have a strong sense of aesthetics and a keen eye for visual storytelling?

ASSUMPTION: Benuta values employees who are creative, adaptable, and able to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple social media channels and ensuring consistent branding across platforms
• Keeping up with the latest trends and quickly incorporating new trends into content
• Balancing the need for creativity and innovation with the company's brand guidelines and CI
• Occasional weekend work or late-night shifts to ensure timely content delivery, especially during high-volume periods or when launching campaigns

ASSUMPTION: The role may present challenges related to time management, prioritization, and balancing multiple responsibilities. Successful candidates will be able to manage their time effectively and prioritize tasks based on their importance and urgency.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: The former role typically requires more experience, strategic planning, and budget management, while the latter focuses more on day-to-day content creation and community management
• Industry-specific context: Benuta's focus on e-commerce and retail may require a stronger understanding of online marketing strategies and customer behavior
• Career path comparison: Social Media Manager roles can lead to career progression into senior management positions, such as Director of Marketing or Chief Marketing Officer

ASSUMPTION: The specific requirements and responsibilities of similar roles may vary depending on the company's size, industry, and internal structure.

📝 Sample Projects

• Developing and implementing a social media campaign to launch a new product line, including creating engaging content, monitoring trends, and analyzing performance
• Collaborating with the influencer marketing team to create and execute a creator-generated content (CGC) strategy, increasing brand awareness and engagement
• Managing a social media crisis, such as negative feedback or a PR disaster, and developing a plan to mitigate damage and restore the brand's reputation

ASSUMPTION: The specific projects and tasks required for the role may vary depending on the company's current initiatives, priorities, and internal processes.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the social media and marketing fields?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does the company foster a culture of innovation and creativity, and what opportunities are there for employees to contribute to this process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company, and the cultural fit between the two.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Include a portfolio showcasing your creative skills and visual storytelling abilities
• Prepare examples of your work that demonstrate your ability to develop and implement creative social media concepts, produce engaging content, and manage community relationships
• Follow up with the hiring manager, Nils Denkhaus, one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.