📌 Core Information
🔹 Job Title: Social Media Manager*in (m/w/d)
🔹 Company: benuta GmbH
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing creative social media concepts
- Producing engaging content for various social media platforms
- Monitoring trends and managing community relationships
- Collaborating with internal teams to ensure channel integration
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will have a proven track record in social media management and a deep understanding of various social media platforms.
📋 Key Responsibilities
✅ Develop and implement creative social media concepts
✅ Produce engaging content, including visuals and copy, for various social media platforms
✅ Monitor trends and set them directly into action
✅ Support community management and build long-term relationships with the target audience
✅ Use tools to track channel development and brand perception in communities
✅ Develop and expand creator-generated content (CGC) in collaboration with the influencer marketing team
✅ Create content in benuta's own studios
✅ Collaborate with internal teams to ensure all content is well-coordinated across channels
ASSUMPTION: The role requires a strong understanding of visual storytelling, a keen eye for aesthetics, and the ability to create compelling narratives that resonate with the target audience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 4 years of experience in social media management
Required Skills:
- Proven expertise in social media management
- Strong visual storytelling skills
- Fluency in German and English (written and spoken)
- Proficiency in image editing tools and analytical tools
- Excellent communication skills
- Strong creative and problem-solving abilities
- Ability to work independently and in a team
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of the German market and consumer behavior
- Familiarity with the home decor and e-commerce industries
ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving results through social media campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level social media manager in Germany)
Benefits:
- Flexible working hours
- 30 vacation days
- Home office allowance (26 days per year)
- Vegan food options
- Mobility support (Job Ticket, Fahrrad-Leasing)
- Employee discounts
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range is based on industry standards for a mid-level social media manager in Germany, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: benuta GmbH operates in the e-commerce and home decor industries, with a focus on rugs and home accessories. The company has experienced significant growth since its founding in 2008 and now serves over 1.5 million customers in 15 countries.
Company Size: benuta GmbH has 51-200 employees, which provides a mid-sized company culture with opportunities for growth and collaboration.
Founded: 2008, in Bonn, Germany
Company Description:
- benuta GmbH is a leading e-commerce company specializing in rugs and home accessories
- The company offers over 20,000 items from its own brand, benuta
- benuta GmbH focuses on providing a unique shopping experience and inspiring customers through its online presence and social media channels
Company Specialties:
- E-commerce
- Carpet and textile
- Home & living
- Home accessories
- Social media
- International
- Innovative
- Interior design
Company Website: https://www.benuta.com
ASSUMPTION: benuta GmbH's focus on innovation and international growth provides opportunities for candidates to contribute to the company's success and develop their careers.
📊 Role Analysis
Career Level: Mid-level to senior social media manager
Reporting Structure: The social media manager will report directly to the team lead of influencer marketing and collaborate with various internal teams, including marketing, content creation, and community management.
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Advancement to a senior role or team lead position
- Expansion of responsibilities to include additional channels or regions
- Opportunities to work on special projects or initiatives
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance on-site collaboration with remote work.
🌍 Location & Work Environment
Office Type: benuta GmbH's headquarters is located in Bonn, with a second office in Dormagen. The social media manager role will be based in the Cologne office.
Office Location(s): Breslauer Platz 4, Cologne
Geographic Context:
- Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, with numerous museums, galleries, and events
- The city is well-connected by public transportation, with a good network of buses, trams, and trains
- Cologne is home to a diverse range of industries, including technology, media, and creative sectors
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The Cologne office provides a central location with easy access to public transportation and a variety of cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Creativity and visual storytelling skills
- Social media strategy and planning
- Communication and collaboration skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous social media campaigns and their results
- Prepare questions to ask the interviewer about the company's social media strategy and goals
ATS Keywords: Social media management, content creation, community management, trend analysis, visual storytelling, image editing, analytical skills, creativity, communication skills, German language, English language
ASSUMPTION: benuta GmbH's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, communication, and collaboration.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Pinterest, etc.)
- Image editing tools (Photoshop, Lightroom, etc.)
- Analytical tools (Google Analytics, Hootsuite Insights, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The social media manager will be expected to be proficient in using various social media platforms, image editing tools, and analytical tools to create engaging content and track performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- International
- Customer focus
Work Style:
- Collaborative
- Fast-paced
- Creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a diverse range of teams and stakeholders?
- Do you have a strong sense of visual storytelling and a keen eye for aesthetics?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong sense of visual storytelling will be well-suited to benuta GmbH's culture.
⚠️ Potential Challenges
- The role requires a high level of creativity and adaptability to keep up with rapidly changing social media trends
- The social media manager will need to balance the needs of various internal teams and stakeholders
- The role may require occasional weekend or evening work to support events or campaigns
- The hybrid work arrangement may present challenges in terms of communication and collaboration
ASSUMPTION: The social media manager will need to be proactive, adaptable, and a strong communicator to overcome these challenges and succeed in the role.
📈 Similar Roles Comparison
- Social Media Manager (m/w/d) at benuta GmbH vs. Social Media Manager at a larger e-commerce company
- benuta GmbH offers a more focused and creative role, with the opportunity to have a significant impact on the company's social media presence
- A larger e-commerce company may offer more resources and a broader range of responsibilities, but the role may be less creative and more focused on execution
- Social Media Manager (m/w/d) at benuta GmbH vs. Social Media Manager at a smaller, niche e-commerce company
- benuta GmbH offers a more established and well-resourced environment, with a larger team and more opportunities for collaboration
- A smaller, niche e-commerce company may offer a more entrepreneurial and flexible work environment, with the opportunity to wear multiple hats and gain a broader range of experience
- Career path comparison
- Social Media Manager (m/w/d) at benuta GmbH is a mid-level to senior role, with opportunities for advancement to a team lead or management position
- Candidates with relevant experience and a strong track record of success may be well-positioned to transition into a similar role at a larger or more established company
ASSUMPTION: The social media manager role at benuta GmbH offers a unique blend of creativity, collaboration, and growth opportunities, with the potential for candidates to make a significant impact on the company's success.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Creating and implementing a social media strategy to increase engagement and reach for an existing brand
- Managing a team of content creators to produce high-quality, on-brand visuals for social media channels
ASSUMPTION: These sample projects demonstrate the social media manager's ability to create engaging content, develop and execute strategic campaigns, and collaborate with internal teams to achieve brand goals.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does benuta GmbH approach social media strategy and planning?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
- How does benuta GmbH support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Social Media Manager*in (m/w/d) - benuta GmbH
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company's social media strategy and goals
- If selected for an interview, be prepared to present examples of your previous social media campaigns and their results
- Follow up with the hiring manager within one week of the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
