📌 Core Information
🔹 Job Title: Social Media Manager*in (m/w/d)
🔹 Company: benuta GmbH
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing creative social media concepts
- Producing engaging content and monitoring trends
- Managing community relationships and enhancing brand perception
- Collaborating with internal teams to ensure channel-optimized content
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively manage social media channels and engage with diverse communities.
📋 Key Responsibilities
✅ Develop and implement creative social media concepts
✅ Produce social media content, monitor trends, and set trends directly
✅ Support community management and build long-term relationships with the target audience
✅ Monitor channel development and brand perception in communities
✅ Develop and expand creator-generated content (CGC) in collaboration with the influencer marketing team
✅ Create content in benuta's own studios
✅ Collaborate with internal teams to ensure channel-optimized content
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a balance between artistic vision and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 4 years of experience in social media management
Required Skills:
- Proven expertise in social media management and content creation
- Strong understanding of various social media platforms and trends
- Excellent visual storytelling skills and aesthetic sense
- Proficiency in image editing tools and analytical tools
- Strong communication skills and ability to think outside the box
Preferred Skills:
- Fluency in additional languages
- Experience working with international teams
- Knowledge of the e-commerce industry
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and relevant experience in social media management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for social media managers in Germany)
Benefits:
- Flexible working hours
- 30 vacation days
- Home office allowance (26 days per year)
- Vegan food options
- Mobility subsidies (Job Ticket, Fahrrad-Leasing)
- Employee discounts
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range is estimated based on industry standards for social media managers in Germany, with consideration for the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: benuta GmbH operates in the e-commerce and technology sectors, specializing in online retail for carpets and home accessories
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2008, with a mission to revolutionize the rug industry and provide a unique shopping experience
Company Description:
- benuta GmbH is an internationally successful e-commerce player, offering over 20,000 items from its own brand benuta
- The product range includes rugs, home accessories, and faux furs, catering to over 680,000 customers from eleven countries and the B2B sector
- The company provides inspiration on interior & living topics through its online presence and social media channels
Company Specialties:
- E-commerce
- Carpet and home accessories
- International expansion
- Innovative technologies
- Social media and influencer marketing
Company Website: https://www.benuta.com
ASSUMPTION: benuta GmbH's focus on innovation, international growth, and customer experience creates an exciting work environment for social media professionals.
📊 Role Analysis
Career Level: Mid-level to senior social media manager, with opportunities for growth and development
Reporting Structure: The role reports directly to the Teamlead Influencer Marketing
Work Arrangement: Hybrid, with 3 office days per week and flexible working hours
Growth Opportunities:
- Expanding responsibilities within the social media team
- Potential leadership roles as the company continues to grow
- Cross-functional collaboration with other departments
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: benuta GmbH's offices are modern, collaborative spaces designed to foster creativity and innovation
Office Location(s): Breslauer Platz 4, 50668 Cologne, Germany
Geographic Context:
- Cologne is a vibrant city with a rich cultural scene and a strong tech industry
- The office is located in the city center, with easy access to public transportation and amenities
- The region offers a high quality of life, with numerous recreational opportunities and a diverse international community
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The central location of benuta GmbH's offices in Cologne provides easy access to public transportation and a wide range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the team
- Final interview with the teamlead influencer marketing
Key Assessment Areas:
- Creativity and visual storytelling skills
- Understanding of social media trends and platforms
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your previous work and explain how they demonstrate your qualifications for this role
- Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and the team's priorities
ATS Keywords: Social Media Management, Content Creation, Community Management, Trend Analysis, Visual Storytelling, Image Editing, Analytical Skills, Creativity, Communication Skills, German Language, English Language
ASSUMPTION: The interview process at benuta GmbH is designed to assess candidates' creative and technical skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Pinterest, etc.)
- Image editing tools (Photoshop, Canva, etc.)
- Analytical tools (Google Analytics, social media analytics, etc.)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in social media management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Internationality
- Customer focus
Work Style:
- Collaborative and dynamic
- Data-driven and analytical
- Creative and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform your creative decisions?
- Do you have a strong sense of visual storytelling and a keen aesthetic sense?
ASSUMPTION: Candidates who align with benuta GmbH's values and work style will be well-suited to the company's culture and work environment.
⚠️ Potential Challenges
- Managing multiple social media channels and communities simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative and analytical tasks, as well as collaboration and independent work
- Working in a hybrid environment, requiring strong communication and organization skills
ASSUMPTION: The role of a social media manager at benuta GmbH presents unique challenges that require strong organizational skills, adaptability, and a creative mindset.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work in a fast-growing e-commerce company with an international focus
- Industry-specific context: The e-commerce and technology sectors in Germany are competitive and dynamic, offering ample opportunities for growth and development
- Career path comparison: This role provides a clear path for career progression within the social media team and the broader organization
ASSUMPTION: The unique aspects of this role, combined with the company's growth and international focus, make it an attractive opportunity for social media professionals seeking to advance their careers.
📝 Sample Projects
- Developing and implementing a social media campaign to launch a new product line
- Creating a series of visually engaging posts to promote an upcoming sale or event
- Analyzing social media metrics to identify trends and optimize content strategy
ASSUMPTION: The sample projects listed above are representative of the types of tasks and initiatives that a social media manager at benuta GmbH might undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the social media team collaborate with other departments, such as marketing and influencer marketing?
- What opportunities are there for professional development and growth within the social media team and the broader organization?
- How does benuta GmbH support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://benutagmbh.recruitee.com/o/social-media-manager-mwd-1
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous work that demonstrate your qualifications for this role
- Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and the team's priorities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
