📌 Core Information
🔹 Job Title: Social Media Manager:in (m/w/d)
🔹 Company: We Are Social
🔹 Location: Munich, Germany
🔹 Job Type: Full-Time, Hybrid (2/3 split)
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Strategic and editorial development of social media content
- Content creation and publishing for various social media platforms
- Community management and live coverage for events
- Campaign development and project management
- Collaboration with international teams and clients
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Redact and plan social media content for various clients
✅ Create and publish engaging content across multiple platforms
✅ Develop social media strategies and campaign concepts
✅ Analyze and report on social media performance, providing actionable insights
✅ Manage and grow social media communities
✅ Collaborate with cross-functional teams on campaign development and execution
✅ Provide live coverage for events and campaigns
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of editorial social media experience, preferably in an agency context
Required Skills:
- Excellent written and verbal communication skills in German and English
- Strong knowledge of social media platforms and trends
- Proficient in MS Office and social media management tools
- Excellent project management and organizational skills
- Ability to work independently and in a team
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of Adobe Creative Suite
- Fluency in additional languages
ASSUMPTION: Strong language skills and a deep understanding of social media platforms are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for Germany)
Benefits:
- Health Days
- Menstrual Leave
- Birthday Leave
- Urban Sports Club Membership
- Germany Ticket
- OpenUp Membership
- Flexible remote work options
Working Hours: Full-time (40 hours/week) with a 2/3 split between office and remote work
ASSUMPTION: The salary range is estimated based on industry standards for social media managers in Germany, with consideration for the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2008
Company Description:
- Global, socially-led creative agency with over 1,300 employees in 19 offices worldwide
- Specializes in socially-driven creative ideas and strategies for brands
- Works with major global brands such as adidas, Samsung, Netflix, and Google
Company Specialties:
- Marketing
- Advertising
- Influencer marketing
- Advocacy programs
- Production
- Research & Insight
- Cultural insights
- Brand-building Strategy
- Social Media
- Creative
- Paid Media
- Distribution
- Measurement
- Branded content
- Editorial Strategy
- Sports Marketing
- Sports Sponsorship
Company Website: wearesocial.com
ASSUMPTION: We Are Social is a well-established global agency with a strong focus on social media and creative content.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: Reports to the Editorial Team Lead
Work Arrangement: Hybrid (2/3 split, with additional remote work options)
Growth Opportunities:
- Potential for career progression within the agency
- Opportunities to work on international campaigns and collaborate with global teams
- Chance to develop skills in project management, campaign development, and analytics
ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader advertising industry.
🌍 Location & Work Environment
Office Type: Modern, creative agency office in Munich's Glockenbachviertel
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- Known for its vibrant culture, art, and technology industries
- Offers a high quality of life with numerous parks, museums, and festivals
Work Schedule: Full-time (40 hours/week) with a 2/3 split between office and remote work, plus additional remote work options
ASSUMPTION: Munich offers a dynamic and culturally rich environment for professionals, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the editorial team
- Final interview with the team lead or director
Key Assessment Areas:
- Social media knowledge and trends
- Communication and writing skills
- Project management and organizational skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and skills
- Showcase your understanding of the role and the company by demonstrating your familiarity with their clients and campaigns
- Prepare examples of your social media content and strategies
ATS Keywords: Social Media, Content Creation, Strategy Development, Community Management, Project Management, Research, Reporting, Trend Analysis, Campaign Development, Live Coverage, Storytelling, Creative Thinking, Language Proficiency, MS Office
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' social media expertise and cultural fit.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, SocialBlade, Brand24)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Social
- Creative
- Collaborative
- Innovative
- Ambitious
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working in a fast-paced, deadline-driven setting?
- Do you have a strong understanding of social media trends and platforms?
ASSUMPTION: A strong cultural fit is essential for success in this role, with a focus on creativity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple social media accounts and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic planning with day-to-day content creation and community management
- Adapting to the needs and preferences of diverse international clients
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a deep understanding of social media platforms and trends.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on social media content and community management
- Compared to other social media manager roles, this position offers the opportunity to work with a wide range of international clients and collaborate with global teams
- Career progression in this role may lead to positions such as Senior Social Media Manager, Social Media Director, or even Creative Director
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing and advertising positions, with a strong focus on social media content and global collaboration.
📝 Sample Projects
- Developing a social media strategy for a new product launch
- Creating engaging content for a brand's social media channels
- Managing a live event's social media coverage
- Analyzing and reporting on the performance of a social media campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the agency's clients?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the agency support the professional growth and development of its employees?
- What opportunities are there for collaboration with international teams and clients?
- How does the agency approach work-life balance, especially for hybrid and remote workers?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and skills
- Prepare examples of your social media content and strategies
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
