📌 Core Information
🔹 Job Title: Social Media Manager (India Remote)
🔹 Company: Snapscale
🔹 Location: India (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to enhance brand presence and engage audiences.
- Managing and creating engaging content across various social media platforms.
- Monitoring social media channels for trends and user engagement.
- Analyzing performance metrics to optimize social media efforts.
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement social media strategies that align with company goals.
✅ Manage and create engaging content across various social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
✅ Monitor social media channels for trends and user engagement, providing insights to the team.
✅ Analyze social media performance metrics and adjust strategies accordingly to improve engagement and reach.
✅ Collaborate with marketing, sales, and design teams to create cohesive campaigns.
✅ Stay up-to-date with the latest social media best practices and technologies.
✅ Respond to customer inquiries and comments on social media in a timely manner.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively engage with audiences and collaborate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) managing social media accounts for a business or brand, ideally within the med spa, aesthetics, wellness, or healthcare industries.
Required Skills:
- Strong knowledge of Instagram, Facebook, TikTok, and content trends.
- Excellent written English, especially in crafting engaging, friendly, and professional copy.
- Comfortable with social media scheduling.
- Strong customer service and communication skills (for interacting with followers via DMs).
- Proactive, detail-oriented, and able to work independently while receiving direction from clinic staff.
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
- Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).
ASSUMPTION: Candidates with experience in the specified industries and a strong portfolio demonstrating their social media skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: INR 500,000 - 800,000 per annum (Estimated based on industry standards for intermediate-level social media managers in India)
Benefits:
- Flexible work hours and remote work arrangement.
- Opportunities for professional growth and development.
- Health insurance and other employee benefits (details to be confirmed).
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may also vary and will be discussed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Snapscale operates in the outsourcing and offshoring consulting industry, focusing on healthcare-focused virtual staffing solutions.
Company Size: Snapscale is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Snapscale was founded in 2017 and has since grown to provide services to clinics, private practices, and healthcare organizations worldwide.
Company Description:
- Snapscale helps clinics, private practices, and healthcare organizations hire, train, and retain top-tier HIPAA-compliant virtual assistants (HVAs) to streamline operations, reduce costs, and improve patient experience.
- The company offers core services including healthcare virtual assistants, HIPAA compliance and data security, turnkey recruiting and onboarding, and practice growth and support.
- Snapscale delivers scalable, reliable, and compliant virtual staffing solutions to empower healthcare providers and improve patient outcomes.
Company Specialties:
- Customer Support Outsourcing
- Live Chat Outsourcing
- Web Development Services
- Digital Marketing Services
- Customer Support Outsourcing Services
Company Website: www.snapscale.com
ASSUMPTION: Snapscale's focus on healthcare and patient experience makes it an attractive option for candidates interested in making a positive impact in the industry.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the organization.
Work Arrangement: This is a fully remote position, with the expectation that the candidate will be available during core business hours in India.
Growth Opportunities:
- As the company grows, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
- Snapscale offers professional development opportunities to help employees grow their skills and advance their careers.
ASSUMPTION: The fully remote work arrangement offers flexibility and work-life balance, but may also require strong self-motivation and time management skills.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): India (Remote)
Geographic Context:
- India is the second-most populous country in the world, with a diverse range of cultures, languages, and time zones.
- Snapscale's remote work arrangement allows employees to work from anywhere in the country, offering flexibility and convenience.
- The company's focus on healthcare and patient experience may provide opportunities for candidates interested in working on meaningful projects.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: Candidates should be comfortable working in a fully remote environment and be able to manage their time effectively to meet deadlines and maintain productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager or a similar position
- Final interview with the Marketing Director or a similar position
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Performance analysis and reporting
- Communication and collaboration skills
Application Tips:
- Highlight your experience managing social media accounts for businesses or brands, with a focus on the med spa, aesthetics, wellness, or healthcare industries.
- Include examples of engaging, friendly, and professional social media content you have created in the past.
- Demonstrate your ability to analyze performance metrics and adjust strategies accordingly.
- Showcase your strong customer service and communication skills, with examples of how you have handled customer inquiries or comments on social media.
ATS Keywords: Social Media Management, Content Creation, Customer Service, Communication Skills, Social Media Strategy, Performance Analysis, Trend Monitoring, Collaboration, Proactive, Detail-Oriented, Independent Work, Engagement, Brand Presence, Audience Engagement, Social Media Scheduling, Written English
ASSUMPTION: Snapscale's application process may vary, and candidates should be prepared to adapt their approach based on the specific requirements and assessment areas outlined in the job description.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok
- Social media scheduling tools: Hootsuite, Buffer, Sprout Social (preferred but not required)
- Graphic design tools: Canva, Adobe Creative Suite (preferred but not required)
- Analytics tools: Google Analytics, social media analytics platforms (preferred but not required)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and well-being of patients.
- Innovative: Continuously seek new and better ways to improve patient experience and streamline operations.
- Collaborative: Work together to achieve common goals and drive success.
Work Style:
- Flexible and adaptable: Able to work independently and in a team environment, with a willingness to adapt to changing priorities and workloads.
- Data-driven: Comfortable using data and analytics to inform decision-making and improve performance.
- Patient-focused: Committed to providing exceptional patient care and support.
Self-Assessment Questions:
- Do you have experience managing social media accounts for businesses or brands, with a focus on the med spa, aesthetics, wellness, or healthcare industries?
- Are you comfortable working in a fully remote environment and managing your time effectively to meet deadlines and maintain productivity?
- Do you have strong communication and collaboration skills, with a proven ability to work effectively with cross-functional teams?
ASSUMPTION: Snapscale values candidates who are patient-centric, innovative, and collaborative, with a strong commitment to providing exceptional patient care and support.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation schedules simultaneously.
- Keeping up with the latest social media trends and best practices.
- Analyzing performance metrics and adjusting strategies accordingly to improve engagement and reach.
- Responding to customer inquiries and comments on social media in a timely and professional manner.
ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to manage multiple priorities and work effectively in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other social media manager positions, but may have a stronger focus on the healthcare industry and patient experience.
- Candidates with experience in the med spa, aesthetics, wellness, or healthcare industries may have a competitive advantage in this role.
- This role may offer opportunities for professional growth and development within the company, as Snapscale continues to expand its services and client base.
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and identify opportunities for growth and development.
📝 Sample Projects
- Developing and implementing a social media strategy for a new healthcare clinic, including content creation, scheduling, and performance analysis.
- Managing social media accounts for an existing healthcare organization, with a focus on improving engagement and reach.
- Collaborating with cross-functional teams to create cohesive social media campaigns that align with company goals and objectives.
ASSUMPTION: Candidates should be prepared to provide examples of their work and demonstrate their ability to manage social media accounts effectively.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Snapscale support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Snapscale measure the success of its social media efforts, and what metrics are most important to the company?
- What is the company culture like at Snapscale, and how does this role fit into the broader organization?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience managing social media accounts for businesses or brands, with a focus on the med spa, aesthetics, wellness, or healthcare industries.
- Prepare examples of engaging, friendly, and professional social media content you have created in the past.
- Demonstrate your ability to analyze performance metrics and adjust strategies accordingly.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
