X

Social Media Manager - Japan

XS
Full-time
On-site
Japan
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager - Japan

πŸ”Ή Company: XS

πŸ”Ή Location: Japan (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a localized social media strategy for Japan
  • Managing and growing XS's social media presence across platforms
  • Creating engaging, relevant, and informative content in both Japanese and English
  • Collaborating with various teams to deliver high-quality assets
  • Tracking and reporting on key performance indicators (KPIs)
  • Staying current with social media trends and market developments in Japan

ASSUMPTION: This role requires a strong understanding of the Japanese market and its social media landscape. The ideal candidate will have experience in social media management, preferably in the financial services industry, and be a native-level Japanese speaker with excellent communication skills.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a localized social media strategy aligned with the company’s overall marketing goals

βœ… Manage and grow XS's social media presence across platforms

βœ… Create, localize, and schedule engaging, relevant, and informative content in both Japanese and English

βœ… Monitor social media channels for inquiries and respond accordingly

βœ… Collaborate with designers, video editors, and content creators to deliver high-quality assets

βœ… Track key performance indicators (KPIs) such as engagement rate, reach, follower growth, and conversions

βœ… Prepare regular reports on social media performance and suggest optimizations

βœ… Coordinate with the compliance team to ensure all content adheres to financial regulations and internal standards

βœ… Stay current with social media trends, competitor activity, and relevant market developments in Japan

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, self-motivated, and able to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field

Experience: Minimum 2-4 years of experience in social media management, preferably in the financial services industry

Required Skills:

  • Native-level Japanese language skills and fluency in English (spoken and written)
  • Strong understanding of local social media platforms and user behavior in Japan
  • Excellent communication, writing, and creative skills
  • Strong analytical skills and data-driven mindset
  • Familiarity with social media management tools and analytics platforms

Preferred Skills:

  • Experience with content management systems (CMS)
  • Knowledge of SEO best practices
  • Familiarity with Adobe Creative Suite or similar tools

ASSUMPTION: While a degree in marketing or a related field is preferred, XS values practical experience and relevant skills over formal education. Candidates with a proven track record in social media management are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Social Media Manager role in Japan, the estimated salary range is Β₯5,000,000 - Β₯7,000,000 per year. This range takes into account the candidate's experience level, skills, and the company's size and success.

Benefits:

  • Competitive remuneration
  • Work within a global and fast-growing organization
  • Friendly, supportive, positive, and professional team of experts
  • Multicultural and diverse environment
  • Full-time employment
  • Business trips (if applicable)
  • Allowances for special celebrations
  • Remote work conditions

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM JST, Monday - Friday) and occasional flexibility for content scheduling and engagement monitoring

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance. XS offers a competitive benefits package to attract and retain top talent in the industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: XS is a licensed fast-growing Multi-Asset CFD Broker operating in the competitive financial services industry. The company offers access to trade a wide range of financial products, including Shares, Indices, Metals, Energy, Commodities, Currencies, and Others.

Company Size: XS has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration while maintaining a personal touch.

Founded: XS was established in Australia in 2010 and has since grown into a global market leader with multiple international offices and licenses in various jurisdictions around the globe, including ASIC, CySEC, and the FSA.

Company Description:

  • XS believes that people are the X factor when running a successful business and empowers its employees to innovate and lead the way while raising the bar within the financial services industry.
  • The company offers traders, institutional investors, and brokers worldwide access to deep institutional liquidity and advanced trading technology, combined with an efficient user experience, high-quality relationship management, and excellent customer support.
  • XS has received numerous awards, such as the β€œBest Multi-Asset Broker - LATAM” from the UF Awards LATAM in Mexico 2024, the β€œMost Secure Broker” from the Oman Summit Smart Vision in Oman 2024, and the β€œGlobal Broker of the Year” from the Traders Fair Awards in Vietnam 2023.

Company Specialties:

  • Financial Services
  • Fintech
  • Brokerage
  • Online Trading

Company Website: https://www.xs.com/

ASSUMPTION: XS's focus on people and innovation sets it apart in the competitive financial services industry. The company's global presence and diverse employee base create a multicultural and dynamic work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management, seeking to grow their career in a global organization.

Reporting Structure: The Social Media Manager - Japan will report directly to the Head of Marketing and work closely with various teams, including Content, Design, Video Production, and Compliance.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a healthy work-life balance. Occasional business trips may be required.

Growth Opportunities:

  • Advancement to a senior role within the marketing department
  • Expansion of responsibilities to cover additional markets or product lines
  • Opportunities to work on special projects or initiatives

ASSUMPTION: XS values internal promotions and provides opportunities for employees to grow and develop within the organization. The company's global presence and diverse product offerings create ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: XS has multiple international offices, but this role can be performed remotely from Japan.

Office Location(s): While the role is remote, XS's global offices are located in Australia, Cyprus, and the United Arab Emirates.

Geographic Context:

  • Japan is a major financial hub with a strong focus on technology and innovation
  • The Japanese market presents unique opportunities and challenges for social media management
  • The remote work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM JST, Monday - Friday) and occasional flexibility for content scheduling and engagement monitoring

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and cater to the needs of modern professionals. However, the role may require occasional flexibility to accommodate different time zones and global events.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Interview with the Head of Marketing
  • Final interview with the CEO or another senior executive
  • Background check and offer extension

Key Assessment Areas:

  • Language proficiency in Japanese and English
  • Understanding of the Japanese social media landscape
  • Creativity and content ideation skills
  • Analytical skills and data-driven mindset
  • Cultural fit and alignment with XS's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your social media management experience and achievements
  • Demonstrate your understanding of the Japanese market and its unique social media trends
  • Showcase your creativity and content ideation skills through a portfolio or examples of your work

ATS Keywords: Social Media Management, Content Creation, Bilingual Communication, Marketing Strategy, Performance Tracking, Collaboration, Trend Analysis, Compliance Knowledge, Japan, Financial Services

ASSUMPTION: XS uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Content creation and design tools (e.g., Adobe Creative Suite, Canva)
  • Analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with social media management platforms, content creation tools, and analytics tools. Familiarity with project management tools is also beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People-focused: XS believes that people are the X factor when running a successful business
  • Innovative: The company empowers its employees to innovate and lead the way while raising the bar within the financial services industry
  • Global: XS has a global presence and offers access to deep institutional liquidity and advanced trading technology to traders, institutional investors, and brokers worldwide

Work Style:

  • Collaborative: The Social Media Manager - Japan will work closely with various teams to deliver high-quality assets
  • Data-driven: The role requires strong analytical skills and a data-driven mindset to track and report on key performance indicators (KPIs)
  • Adaptable: The ideal candidate will be able to adapt to the unique challenges and opportunities presented by the Japanese market

Self-Assessment Questions:

  • Do you align with XS's people-focused and innovative values?
  • Are you comfortable working in a collaborative, data-driven environment?
  • Do you have experience adapting your social media strategy to different markets or cultures?

ASSUMPTION: XS values cultural fit and alignment with its core values. Candidates who demonstrate a strong understanding of and commitment to the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • The Japanese market presents unique cultural and linguistic challenges for social media management
  • The role may require occasional flexibility to accommodate different time zones and global events
  • The fast-paced and dynamic nature of the financial services industry can be challenging and stressful at times
  • The remote work arrangement may present communication and collaboration challenges

ASSUMPTION: The ideal candidate will be able to navigate the unique challenges presented by the Japanese market and the remote work arrangement. Strong communication, collaboration, and adaptability skills are essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Japanese market and the requirement for native-level Japanese language skills
  • Compared to similar roles in other markets, this position offers the opportunity to work for a global financial services company with a strong presence in Japan
  • Career progression in this role may involve expanding responsibilities to cover additional markets or product lines, or advancing to a senior role within the marketing department

ASSUMPTION: While this role shares similarities with social media manager positions in other industries, its focus on the Japanese market and the financial services industry sets it apart. Candidates with experience in both areas are likely to find this role particularly appealing.

πŸ“ Sample Projects

  • Developing and implementing a social media strategy for a new financial product launch in Japan
  • Creating and localizing engaging content for a social media campaign targeting Japanese investors
  • Analyzing and reporting on the performance of social media channels in Japan, and suggesting optimizations

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Social Media Manager - Japan role. Candidates with experience in similar projects are likely to be a strong fit for this position.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the social media team in Japan, and how can this role address them?
  • How does XS support the growth and development of its employees, particularly in the marketing department?
  • What is the company's approach to work-life balance, and how does this role fit into that philosophy?
  • How does XS measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
  • What opportunities are there for collaboration and knowledge-sharing with other teams within the company?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in and understanding of the role and the company. It also provides an opportunity to assess the company's culture and fit for your personal and professional goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your social media management experience and achievements
  • Demonstrate your understanding of the Japanese market and its unique social media trends
  • Showcase your creativity and content ideation skills through a portfolio or examples of your work
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.