📌 Core Information
🔹 Job Title: Social Media Manager - Japan
🔹 Company: XS
🔹 Location: Japan (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a localized social media strategy
- Managing and growing the company's social media presence
- Creating and scheduling engaging content in Japanese and English
- Monitoring social media channels for inquiries
- Collaborating with designers, video editors, and content creators
- Tracking key performance indicators (KPIs) and preparing regular reports
- Staying current with social media trends and competitor activity
ASSUMPTION: This role requires a strong understanding of the Japanese social media landscape and user behavior.
📋 Key Responsibilities
✅ Develop and implement a localized social media strategy aligned with the company’s overall marketing goals.
✅ Manage and grow the company's social media presence across platforms.
✅ Create, localize, and schedule engaging, relevant, and informative content in both Japanese and English.
✅ Monitor social media channels for inquiries and respond promptly.
✅ Collaborate with designers, video editors, and content creators to deliver high-quality assets.
✅ Track key performance indicators (KPIs) such as engagement rate, reach, follower growth, and conversions.
✅ Prepare regular reports on social media performance and suggest optimizations.
✅ Coordinate with the compliance team to ensure all content adheres to financial regulations and internal standards.
✅ Stay current with social media trends, competitor activity, and relevant market developments in Japan.
ASSUMPTION: This role may require occasional work outside of regular hours to manage time zones and respond to urgent inquiries.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, or a related field.
Experience: Minimum 2-4 years of experience in social media management, preferably in the financial services industry.
Required Skills:
- Native-level Japanese language skills and fluency in English (spoken and written)
- Strong understanding of local social media platforms and user behavior in Japan
- Excellent communication, writing, and creative skills
- Proficiency in social media management tools and analytics platforms
Preferred Skills:
- Experience with financial services marketing
- Knowledge of SEO best practices
- Familiarity with content management systems (CMS)
ASSUMPTION: While not explicitly stated, proficiency in social media management tools and analytics platforms is highly likely to be required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Manager role in Japan with 2-5 years of experience, the estimated salary range is ¥5,000,000 - ¥7,000,000 per year.
Benefits:
- Competitive remuneration
- Work within a global and fast-growing organization
- Friendly, supportive, positive, and professional team of experts
- Multicultural and diverse environment
- Full-time employment
- Competition allowances
- Remote work conditions
Working Hours: Full-time (40 hours per week) with flexible hours to manage time zones and respond to urgent inquiries.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2010
Company Description:
- XS is a licensed, fast-growing Multi-Asset CFD Broker
- Received numerous awards, including "Best Multi-Asset Broker - LATAM" and "Most Secure Broker"
- Dedicated to maintaining a positive, supportive, and friendly work environment
Company Specialties:
- Financial Services
- Fintech
- Brokerage
- Online Trading
Company Website: www.xs.com
ASSUMPTION: XS is a global company with multiple international offices and licenses in various jurisdictions around the globe, including ASIC, CySEC, and the FSA.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Remote work with flexible hours to manage time zones and respond to urgent inquiries.
Growth Opportunities:
- Potential career progression to Senior Social Media Manager or Marketing Manager roles
- Opportunities to work on international projects and collaborate with global teams
- Chance to gain experience in the fast-growing financial services industry
ASSUMPTION: Growth opportunities may vary depending on the company's expansion and the individual's performance.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Japan (Remote)
Geographic Context:
- Japan has a highly connected and tech-savvy population, with a strong presence of social media platforms
- The Japanese market is crucial for XS's expansion and growth
- Japan has a unique social media landscape, with popular platforms such as Line, Mixi, and Rakuten Women
Work Schedule: Full-time (40 hours per week) with flexible hours to manage time zones and respond to urgent inquiries.
ASSUMPTION: The work schedule may require occasional work outside of regular hours to manage time zones and respond to urgent inquiries.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth interview with the Marketing Manager
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Language skills (Japanese and English)
- Social media strategy and planning
- Content creation and localization
- Understanding of the Japanese social media landscape
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with Japanese social media platforms and user behavior
- Include examples of your content creation and localization skills
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare questions about the company's marketing goals and social media strategy
ATS Keywords: Social Media Management, Content Creation, Bilingual Communication, Performance Tracking, Collaboration, Trend Analysis, Regulatory Compliance, Engagement Strategy
ASSUMPTION: The interview process may vary depending on the candidate's skills and experience.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, SocialBlade, Union Metrics)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to work collaboratively with global teams?
ASSUMPTION: XS values diversity and is committed to creating an inclusive environment for all employees.
⚠️ Potential Challenges
- Managing time zones and responding to urgent inquiries outside of regular hours
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for localized content with the company's global marketing goals
- Ensuring compliance with financial regulations and internal standards
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager role in other industries, but with a focus on the financial services sector
- Compared to other Social Media Manager roles, this position may require more attention to regulatory compliance and industry-specific trends
- Career progression may involve moving into a Senior Social Media Manager or Marketing Manager role within the company
ASSUMPTION: The specific comparisons may vary depending on the candidate's background and experience.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch in Japan
- Creating and localizing engaging content for a marketing campaign targeting Japanese-speaking audiences
- Monitoring and analyzing social media performance to optimize content and improve engagement
ASSUMPTION: These sample projects are based on the responsibilities and requirements listed in the job description.
❓ Key Questions to Ask During Interview
- What are the company's short-term and long-term marketing goals for Japan?
- How does this role fit into the company's overall marketing strategy?
- What are the most significant challenges facing the social media team in Japan, and how can this role address them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These questions are designed to help the candidate understand the role's context, expectations, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your content creation and localization skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
