🔹 Job Title: Social Media Manager - Jumia (Full Time)
🔹 Company: Jumia
🔹 Location: Ghana
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong organizational skills to manage multiple platforms and stakeholders effectively.
✅ Develop and implement a comprehensive social media strategy aligned with business goals and marketing calendar
✅ Define content pillars, target audience personas, and performance KPIs for each platform
✅ Collaborate with regional and global teams to localize campaigns and leverage content best practices
✅ Lead content ideation, production, and curation—both organic and paid
✅ Write compelling copy, manage visuals, and oversee multimedia content development
✅ Monitor, moderate, and respond to user comments and messages in a timely and professional manner
✅ Build and maintain a strong online community, nurturing followers and turning them into loyal customers
✅ Track, analyze, and report weekly/monthly performance using relevant tools and insights
✅ Optimize campaigns based on insights to improve reach, engagement, conversion, and follower growth
✅ Plan and execute social media content for major marketing campaigns
✅ Support commercial teams by promoting key deals, new launches, and flash sales on social media
✅ Collaborate with influencers and brand partners to amplify reach
✅ Work closely with the creative team, performance marketing, PR, and commercial teams to ensure alignment
✅ Manage relationships with external vendors such as photographers, videographers, and social media influencers
✅ Serve as the go-to expert for all social media-related activities within the company
ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple projects and deadlines simultaneously.
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience: 3-5 years of proven experience managing social media platforms in a fast-paced business environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in e-commerce or a related industry may have a competitive advantage for this role.
Salary Range: GHS 30,000 - 45,000 per annum (Based on industry standards for mid-level marketing roles in Ghana)
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 8:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: E-commerce, Technology, and Internet
Company Size: Large (1,001-5,000 employees) - Offers a structured environment with ample opportunities for growth and collaboration
Founded: 2012 - Jumia is a well-established company with a strong presence in Africa
Company Description:
Company Specialties:
Company Website: https://group.jumia.com/
ASSUMPTION: Jumia's large size and established presence in Africa provide applicants with a stable and supportive work environment.
Career Level: Mid-Senior level - This role offers opportunities for growth and advancement within the company
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and collaborate with various teams across the organization
Work Arrangement: On-site - The role requires regular presence in the office to facilitate collaboration and communication with the team
Growth Opportunities:
ASSUMPTION: Jumia's commitment to training the next generation of leaders presents strong growth opportunities for the right candidate.
Office Type: Corporate office - Jumia's headquarters is located in Lagos, Nigeria, with additional offices across Africa
Office Location(s): 109 Adeniyi Jones, Ikeja, Lagos 1234, NG
Geographic Context:
Work Schedule: Standard office hours with flexibility for occasional overtime during peak periods
ASSUMPTION: The Lagos office environment offers a dynamic and fast-paced work environment, with ample opportunities for collaboration and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Management, Content Creation, Community Management, Performance Analytics, Campaign Execution, Collaboration, Brand Management, Data-Driven Strategy, Digital Marketing, Storytelling, Platform Algorithms, Paid Media, E-commerce Experience, Organizational Skills, Creative Thinking, Customer Engagement
ASSUMPTION: Jumia's interview process focuses on assessing candidates' technical skills, creativity, and cultural fit within the organization.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Jumia's internal processes and preferences.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Jumia's work culture emphasizes collaboration, innovation, and a customer-centric approach to business.
ASSUMPTION: The fast-paced and dynamic nature of social media management presents unique challenges and opportunities for growth.
ASSUMPTION: Jumia's unique business model and focus on the African e-commerce landscape set this role apart from similar positions in other regions or industries.
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Social Media Manager may work on, but the role's responsibilities may evolve based on business needs and priorities.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Jumia's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.